BandPage Expands Fan VIP Experiences With Rhapsody Partnership

BandPage Expands Fan VIP Experiences With Rhapsody Partnership

BandPage today announced a partnership with Rhapsody that expands the reach of it's fan VIP Bandpage Experiences offering. Rhapsody will now send targeted notifications,with links to purchase BandPage Experiences directly to fans who have recently streamed or purchased artists in the program. Full integration of BandPage tour dates, bios and photos within Rhapsody will follow in the coming months.

Partnering with site that music fans requesnt is a strategy that BandPage is working aggressively to expand. Last month, they announced similar partnerships to push artist information to Xbox Music and VEVO.

Rhapsody is kicking off their partnership by exclusively marketing BandPage Experiences with Third Eye Blind, Creedence Clearwater Revival, Rozzi Crane, Brandon Boyd of Incubus and Parliament. TEach Experience will be emailed or directly messaged to Rhapsody users who have purchased the artist’s music or streamed them in the last month.

“The newest - and most exciting - way for musicians to generate revenue is through contextual targeting on streaming platforms like Rhapsody,” said J Sider, CEO and Founder of BandPage. “Conversions happen when we reach fans in moments when they are truly and deeply focused on that artist,” said Sider.

According to a recent Nielsen study, up to $2.7B in untapped annual music business revenues exist within fan engagement.. Introduced last spring, BandPage Experiences can captures some of that revenue. According to the company, one summer tour made $100,000 in 48 hours selling VIP Meet-and-Greet Packages.

Third Eye Blind is using the new partnership to offer VIP Ticket Packages which include: a ticket; access to part of the band’s sound check where they'll play new songs; a meet-and-greet, a t-shirt and a signed setlist after the show. "We know that Rhapsody isn't just a streaming music service. It's a place where the ardent fan lives," says Paul J. Springer, Rhapsody SVP.

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BandPage Partners With XBox Music, VEVO To Extend Artists Reach To Millions

BandPage Partners With XBox Music, VEVO To Extend Artists Reach To Millions

Thanks to two important new partnerships, BandPage is taking the content posted to its app by 500,00 musicians and spreading it to millions of potential fans on Microsoft's XBox Music and VEVO. These partnerships, and those that are likely to follow, are a boost to artists who previously had no way to control their image or content on these highly trafficked sites.
At launch XBox Music will just import artist photos and profiles from BandPage. VEVO will also add tour dates. But expect both the range of content and the services linked to to expand. BandPage has also integrated with Pandora, Wordpress, Twitter and Facebook.
"This is the vision that I've had since we started BandPage," founder and CEO J. Sider told Hypebot just before the launch. "It began with us helping artists reach the large pool of fans on Facebook; and then we added widgets to take content to web sites and blogs, Now, we're extending that content to tens of millions of music fans on XBox Music and VEVO."
For the many companies creating direct to fan and other artist services, partnerships with sites popular with fans are increasingly the best way to increase their reach. Last year, Topspin and Viacom launched a similar service, GoDirect, which allows artists to take more control of the image on MTV.com, VH1.com, CMT.com and related sites. Thus far, the Topspin created service has not spread beyond Viacom sites.
"Over the last couple of years these music and entertainment platforms have grown to hundreds of millions of fans and will create a new era of targeted marketing and engagement for the music industry,” says Sider.
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