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Showing posts with label artist. Show all posts
Showing posts with label artist. Show all posts

Sunday, November 2, 2014

The Problems Musicians Face and How To Solve Them, Pt. 1

The Problems Musicians Face and How To Solve Them, Pt. 1
Part1Written by Tommy Darker, originally published in The Musicpreneur.
Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.
This is the 1st part. Each part is linked at the end of the post.
INTRO
If you ask a musician in London what their main struggle is, they will tell you that venue promoters don’t treat them fairly and they don’t pay much. Like in Los Angeles.
If you ask a musician in Argentina ‘how’s business?’, they will tell you that the main way to make money is still through selling CDs and performing — probably because they’re not exposed to creative ideas and because they’re not confident about trying something new. However, they don’t know that the same applies in Philippines.
In a conversation with a Ukrainian artist on why people attend to their free pub shows but do not attend or buy when there’s an entrance fee, she had no feasible answer. Musicians in Italy and Greece are baffled as well.
The list goes on. What’s happening here?
Let’s not cast our focus on the individual problems. Instead, let’s think about the pattern of problems, which sketches a wider phenomenon.
image from www.upenn.eduPART 1
“Musicians around the world must be thriving. Except for us.”
Humans love giving explanations.
We all want to explain why various phenomena occur, such as the lack of financial success for individual musicians or a local music scene as a collective. At the same time, we often hear news about success stories and viral campaigns from all around the world.
We urge to explain why this happens to them, but not us. And it’s a reasonable thing to ask.
First things first, the urge to explain seems to be ingrained in our culture; we make snap judgements of people’s appearance, so that we can protect ourselves from potential harmful encounters. It works like some kind of survival mechanism. It seems that giving an explanation is helpful in these cases.
Once the snap explanation has been given, we proceed to the rationalization process; we protect ourselves from any argument which deviates us from our explanations. We seek signs of confirmation, while anything that opposes to our views is off the radar.
After all, we’re humans. We love giving explanations for everything, even when we don’t have enough data to make an informed decision. We’ve been doing this throughout our whole lives.
An explanation is nothing but a decision-making tool: it possibly it helps us follow our dreams, keep track of our progress and survive dangerous strangers. But uninformed explanations keep us from objectively seeing reality — bringing all the consequences such self deception brings.
Why is this reference here?
Because I’ve noticed a common pattern in people’s perception around the world, a stereotypical notion that is allegedly accepted as true, even if it has not been researched so far. I’ve explored the online libraries for related research without merit.
It has long been thought that musicians face problems merely because of their flawed local music scene.
It is believed, in other words, that there’s something wrong with the local musicians, audience and system, while other cities, countries and cultures must be doing alright. This would simply explain why there’s still so much music being recorded daily.
This belief is far from reality…
Because of my projects, I travel a lot and visit culturally diverse music scenes. I also love discussing with musicians and hearing their stories. After numerous conversations with local musicians, it is undeniable to me that the majority faces the same problems. A local musician in Philippines is hit by the same problems as one in Los Angeles. Ukrainian and UK artists mostly struggle with the same basic issues.
We reckon we’re different, but in reality we’re more homogeneous than we think.
What do musicians actually believe that their main problems are? I can tell you, because I asked them.

Tommy Darker is the writing alter ego of an imaginative independent musician and thinker about the future of the music industry. His vision is to simplify scalable concepts and make them work for independent musicians.
He is a writer about the movement of the #Musicpreneur and founder of Darker Music Talks, a global series of discussions between experts and musicians. He and his work have been featured in Berklee, TEDx, Berlin Music Week, Midem, SAE Institute, Hypebot and Topspin Media. Find him on Facebook and Twitter.
This research and essay is proudly patronized by its readers.

Friday, June 27, 2014

So You Wanna Be An Artist Or Writer Or Publicist?

So You Wanna Be An Artist Or Writer Or Publicist?

By indie rapper Kosha Dillz (@koshadillz).

This is an interesting twist. The same advice you give to an artist (rappers, singer, band), you can also give to a writer and/or publicist. I think there are 7 things you must prepare for in basic level, and I think this article can spin off into many responses. There are probably way more things to write about with this topic, but these 7 are very key for anyone who is embarking on a life long journey.
I believe music is an art, just as much as journalism and being a publicist. To make it into a job will take a lot of cojones and patience, and you might want to reconsider heading this route. But since I'm sure you will not reconsider it, let's give it a whirl.

1. Make good music that you can perform x represent great music.
Since being part of the music world is so much of an in-person experience, try making amazing music, that you can play. If you make amazing opera music, you might be in a different work than us, but maybe it can work out provided you find the right feel. Writers and publicists who touch topics that aren't what their brand is…will have them judged by their audience. Basically be involved with the best of the best in the brand you are trying to deliver. If you want that 200,000 email industry contact bullshit for $49, you will deal with clientele that associates with, and it doesn't win you "fans".

2. Have a dope music video / column that delivers your brand.
Music videos are the way to be in 2014. A video can describe a person so much. Let me fix that, a music video will describe you to the person as their first impression because it's the easiest way to get to know you in 3 minutes. Audible Treats does a great podcast of their artists that is well put together, and since we trust the brand, we download it. Writers should start a column. I used to write for Ruby Horney and did interviews with people in a "fill in the blank" form. I always asked silly questions and made people fill in the blanks.

3. Be prepared to be rejected.
Have you ever tried Tele-marketing? It's great practice for the music business. Imagine being rejected a lot by people for whatever reason. No …NO….not interested…I'm not into that kind of music….no. This goes for rappers, writers and publicists. You don't know when a no will turn into the yes.

4. Be prepared to be underpaid.
A lot of people consider music business a hobby. What this does is compare a real writer to a "blogger". It considers someone like MC Supernatural who gets paid tons of cash to perform with his freestyle shows to a random person who is drunk and "freestyles too." Just because you drive a car doesn't mean you are a race car driver, but sometimes all people need is the car. For this reason, you will be underpaid provided you don't stick to your worth.

5. Don't have a backup plan.
Anyone who ever is a part time artist or a part time writer/publicist will never fully understand how to have a full time job as an artist. I have never met a part time doctor, or a part time dentist. They put in years of work for nearly slavery (4 years college, 4 years med school, 3 years residency min, 1 year fellowships). But the pay off is great after all the years of hardwork. Notice how this time is spent working with other people.

6. Document and publish you.
Artists def have to put their life out on the line just like writers and publicists do, because we all know that it isn't always objective reasons for the way things get done. Kevin Lyman recently spoke at the ASCAP conference about ways to introduce music to someone. For him specifically, you'll want to chat about fishing and not your music. For me and people like Diamond Media 360, you'll want to chat about collegiate wrestling. Writers and publicists do the same thing. You can't only pitch music. People want to work with you because of you. At least in my experience…I think.

7. You must go out.
Kinda hard to say. You stress over time, but we all have the same amount. Go out and meet other people. You have to get clients. You have to get things to write about. You need inspiration. You need to show other people support. The internet has made everyone lazy. Stop texting and start calling. Stop sitting in the back and get in the front. Some of my biggest successes, like beaching a video game character in NBA 2k, happened because of me being out at an event. Every article I write is because I am out somewhere and get inspired to write.

Well. I think this is all a good place to start. Recently I was street performing on Hollywood BLVD and was discovered by a Vlogger named Roman Atwood, Vitaly, and Kevin Brueck. Performing for four people has gotten me over 365,000 views in the past few weeks, and inspired me to start my own 30 day vlog challenge.
Subscribe to my 30 day vlog challenge on YouTube.

Related articles

10 Ways To Push A Project 5 Days Before It Comes Out

10 Reminders For SXSW Before You Enter The Abyss

8 Ways Musicians Can Gain Media Coverage Indirectly [Kosha Dillz]