hayes inc productions on amazon.com

Showing posts with label Kosha Dillz. Show all posts
Showing posts with label Kosha Dillz. Show all posts

Friday, June 27, 2014

So You Wanna Be An Artist Or Writer Or Publicist?

So You Wanna Be An Artist Or Writer Or Publicist?

By indie rapper Kosha Dillz (@koshadillz).

This is an interesting twist. The same advice you give to an artist (rappers, singer, band), you can also give to a writer and/or publicist. I think there are 7 things you must prepare for in basic level, and I think this article can spin off into many responses. There are probably way more things to write about with this topic, but these 7 are very key for anyone who is embarking on a life long journey.
I believe music is an art, just as much as journalism and being a publicist. To make it into a job will take a lot of cojones and patience, and you might want to reconsider heading this route. But since I'm sure you will not reconsider it, let's give it a whirl.

1. Make good music that you can perform x represent great music.
Since being part of the music world is so much of an in-person experience, try making amazing music, that you can play. If you make amazing opera music, you might be in a different work than us, but maybe it can work out provided you find the right feel. Writers and publicists who touch topics that aren't what their brand is…will have them judged by their audience. Basically be involved with the best of the best in the brand you are trying to deliver. If you want that 200,000 email industry contact bullshit for $49, you will deal with clientele that associates with, and it doesn't win you "fans".

2. Have a dope music video / column that delivers your brand.
Music videos are the way to be in 2014. A video can describe a person so much. Let me fix that, a music video will describe you to the person as their first impression because it's the easiest way to get to know you in 3 minutes. Audible Treats does a great podcast of their artists that is well put together, and since we trust the brand, we download it. Writers should start a column. I used to write for Ruby Horney and did interviews with people in a "fill in the blank" form. I always asked silly questions and made people fill in the blanks.

3. Be prepared to be rejected.
Have you ever tried Tele-marketing? It's great practice for the music business. Imagine being rejected a lot by people for whatever reason. No …NO….not interested…I'm not into that kind of music….no. This goes for rappers, writers and publicists. You don't know when a no will turn into the yes.

4. Be prepared to be underpaid.
A lot of people consider music business a hobby. What this does is compare a real writer to a "blogger". It considers someone like MC Supernatural who gets paid tons of cash to perform with his freestyle shows to a random person who is drunk and "freestyles too." Just because you drive a car doesn't mean you are a race car driver, but sometimes all people need is the car. For this reason, you will be underpaid provided you don't stick to your worth.

5. Don't have a backup plan.
Anyone who ever is a part time artist or a part time writer/publicist will never fully understand how to have a full time job as an artist. I have never met a part time doctor, or a part time dentist. They put in years of work for nearly slavery (4 years college, 4 years med school, 3 years residency min, 1 year fellowships). But the pay off is great after all the years of hardwork. Notice how this time is spent working with other people.

6. Document and publish you.
Artists def have to put their life out on the line just like writers and publicists do, because we all know that it isn't always objective reasons for the way things get done. Kevin Lyman recently spoke at the ASCAP conference about ways to introduce music to someone. For him specifically, you'll want to chat about fishing and not your music. For me and people like Diamond Media 360, you'll want to chat about collegiate wrestling. Writers and publicists do the same thing. You can't only pitch music. People want to work with you because of you. At least in my experience…I think.

7. You must go out.
Kinda hard to say. You stress over time, but we all have the same amount. Go out and meet other people. You have to get clients. You have to get things to write about. You need inspiration. You need to show other people support. The internet has made everyone lazy. Stop texting and start calling. Stop sitting in the back and get in the front. Some of my biggest successes, like beaching a video game character in NBA 2k, happened because of me being out at an event. Every article I write is because I am out somewhere and get inspired to write.

Well. I think this is all a good place to start. Recently I was street performing on Hollywood BLVD and was discovered by a Vlogger named Roman Atwood, Vitaly, and Kevin Brueck. Performing for four people has gotten me over 365,000 views in the past few weeks, and inspired me to start my own 30 day vlog challenge.
Subscribe to my 30 day vlog challenge on YouTube.

Related articles

10 Ways To Push A Project 5 Days Before It Comes Out

10 Reminders For SXSW Before You Enter The Abyss

8 Ways Musicians Can Gain Media Coverage Indirectly [Kosha Dillz]


8 Ways To Publicize Your Music Career Without Making Music


8 Ways To Publicize Your Music Career Without Making Music

By indie rapper Kosha Dillz (@koshadillz).

I have been seeing some things come about in recent weeks that show me how to increase your level of publicity without having to do anything with music. As always, I try to think outside the box in terms of marketing, so let's try and put our heads together on how we can take our career to the next level without the music. The industry folk like to say it's all about the music…but is it really?

1. Lose 20 - 30 pounds
Not for nothing, but next press release you will have a picture that people will look at and say damn, you're doing great. You look good. When people think you are attractive, this is a great thing

2. Travel for 8 months to a foreign country to get away

During this time you can update your fan base with pictures of beauty and keep people in suspense about when you are coming back. Maybe you'll even tell them you are never coming back. When you do, you'll be a new person with new experiences and totally different material. The band Tennis sailed on a boat for 9 months and wrote an album.

3. Video blog aka Vlog

I recently started street performing and came across a group of guys named Kevin Brueck and Roman Atwood and Vitaly. They all have millions of subscribers from YouTube and inspired me to start blogging. Although I haven't released a ton of material musically, I have created already 20 blogs on my YouTube channel and see a constant increase in fans who subscribe to me. It's still me being creative but not much more than just having fun.

4. Run a Fundraiser

I feel like so many people are concerned with what they can get for releasing good music. In all reality, I think if you get people to come out for a good cause or be passionate about a cause, this will not only be good for what you strive but everyone wins. You use your social influence to encourage your followers to support what you support, and you gain followers from the organization and their friends who don't know about your music. In the end, everyone wins, and great karma is continuously spread

5. Develop a passion and share it with the world

Lots of my friends and fans are into spiritual things even though they might not live in some religious manner. For instance, reading a passage of Torah or maybe commenting on interesting articles about politics, life, education or even books and movies. A artist named K Flay does book reviews, while MegaRan is always commenting on gaming. Athough it has nothing to do with music, all it takes is a showing that you are passionate about something else besides the pursuit of your music career. People want to know you are real, instead of "hey check out my new song."

6. Get off drugs

This has obviously done wonders for your career. In the short span of time Andy Dick was off everything, he skyrocketed on Dancing with the Stars. Obviously it has done wonders for people like Ozzy Osborn and more.

7. Drastic Change of Appearance

I didn't know who Against Me! was until their lead singer had a sex change. Not only will this do wonders for the band, but now reaches out to a whole different group of people based on her new courage to become public with her sex change When Matisyahu shaved his beard, it was the "beard heard around the world." People couldn't stop talking about it. Now there is huge debate on weather these artists are "this" or "that." The end result is that the people are still talking.

8. Collaborate with others

Yesterday I did this video about How to Prank and also did a blog with him and they have over 10 k views already combined. Dennis is a passionate person and now I have lots of FaceTime with his fans.

I know it's working because my YouTube subscriptions are going up and people are watching it. All I did was show up for a friend and help him film his videos.

Well that's about it. I should now use this time to think about the music I should be writing. But look at me. I'm writing an article. I can mix master and record this "article song" with a mere spell check and you guys will now listen to my music//brand when you get around to it. Fact is, if you are reading my article, you are already listening to my music in a way as It has brought you value in the same way.

Drop a comment below in the comment section and let me know what things we should add?

PS.
Oh yeah, check out my latest vlog, of me rapping with Macklemore backstage and my new music video What's Going on Upstairs.

PSS.
If you want to enter my contest as well on my Jammer FM page, you can win a customized rap song for your company if you sign in. Pretty awesome!

Friday, July 12, 2013

12 Ways Bands & Brands Are Standing Out On @vanswarpedtour [Kosha Dillz]


12 Ways Bands & Brands Are Standing Out On @vanswarpedtour [Kosha Dillz]
By indie rapper Kosha Dillz (@koshadillz).
It's Warped Tour season again, which means your favorite band you never heard of will be hustling amongst over 100 other bands in parking lots all across the country. Since I was on the beloved tour last year on a side stage and sitting in with various kick ass bands like BallyHoo! and Captain Capa, I have learned that this place is the best world to figure out your own DIY tactics.
Since I have been hangin' out with my homies here and rejoicing like the middle school dances we never had, I need to shed some light on the ultimate hand to fan combat. There are some really good people out here.
Here are a list of 12 things bands/brands are doing to stand out!
1. Sell it for $1 dollar. - Why not sell something for $1? Everyone wants something to take home. If you sell it for $1, you work an exchange of income and they also remember you selling something for $1.
2. Have a little boom box stuffed animal named Pickles - MC LARS is crushing the game with his future kids show, and if you ever get to see someone with a stuffed animal rapping, or even skunking on stage (the ska version of dancing). If you don't have a stuffed animal make another make shift device that grabs people's attention. I would probably have a stuffed animal pickle named Kosha Dillz Jr. or something. But mind you, the youth really attract to soft and cuddly. I think we all do.
3. BE HARD CORE and Make More - Mac Lethal doesn't even have a big tent. He is a fighter and a hard core simple tent person. Screw a fancy tent with flags of freedom and beautiful design. Be a punk rock pancake rapping bastard and sell everything at real #s. All bands should take notes.
4. Shock value NOW=WOW - The Self Made tent is responsible for the shirt "fuck hipsters" which everyone will eventually believe they are not one and buy the shirt even if they want one. They sell tons of these shirts. And everyone gets them. Make it bright pink and your aged range is now 14+.
5. Offer them $1 to make a holler - Not to say how many people are converted into vegetarians, but to pay people $1 to watch what happens in 4 minutes to animals will make you not want to eat meat ever again. I ate a burger afterwards but I appreciate a good kosher burger when I can get one. Imagine if I gave everyone $1 to rage out for 4 minutes and shot a free music video. Imagine if I gave away 50 cents for a Facebook like. You'd make a lot of new fans.
6. Sponsor somebody with $$ - Have you ever decided to have your name in a big place? Spotify did and is the sponsor of an entire stage. You can bet your ass that there is a crap load of new people using Spotify. Best thing is the more people use Spotify the more money they earn back.
7. Play a Game and Entertain - Outasight is not the best tic tac toe player but he sure does play that with his fans at his merch table. What is cooler is that his fans get to play tic tac toe with someone who has had a #15 pop song. People want to interact. I once played Ping Pong with RZA.
8. If it's for free, it's for me - FOUNTNHEAD is a band that is playing live via the lets rage booth directly in between sets of Spotify stage. Although they aren't advertised, they play on the ground level and give out a bunch of free cds out, and the crowd stays. After the show, you can buy some of their other cds. If you are on the grind, have enough things to give away for free, and then be able to sell other things like shirts and albums.
9. THE BEST NATION IS DONATION - I remember using this slogan in 2008 for my CD the Spare Change Tour. The market we live in wants to play tic tac toe with you and not buy your merch. They don't want to purchase a cd for $10 but want to donate $15. Social media has enabled us to become so close, from the food we eat to the comments on the latest horrifying performance of Ginobli in the NBA finals. I see various merch people with signs like "need money to grow mustache" or "cash for surfing lessons". If you need the cash for a good time, it's understandable. G-d forbid it's your living! The Warped Tour people want hugs and real emotion, not stock investments and financial boasting.
10. GUEST LIST=YES LIST - It's hard work being on the come up. You probably have a small list and with that being said, you need all the gel you can get. If you have 5 people on your list, make sure during your set you get them to be the excited one. "I love your stuff!" Make your guest list, be your YES LIST. Get them so pumped, ready to make signs, scream real loud and be the person who grabs the attention. We all need people on the YES LIST. For the days I have been there, I notice a lot of guest listers are also helping out.
11. The Tour manager enforcement of PICTURE LINE/AUTOGRAPH time - I noticed my friend Stuart who TM's for @matisyahu also was at Warped Tour with Forever the Sickest Kids. I just noticed how they make a big line to do autograph sessions. If you are good looking (not all of us are, let's be honest) the longer the line is…it's always amazing. Take pictures of the line. Even if its a small line, ask everyone to line up! (even if its 5-10 people) This shit will help and give you proper time with each fan. It just looks really professional. Taking pictures and autographs are the best. My buddy @spliffhemmingway gave his first one on Warped Tour. If they don't ask for it, offer it! You might not know it yet, but you are the next big thing.
12. The Megaphone - nothing works quite like a megaphone. The Warped Tour crew uses it to sell 50 bands for $5 at the end of the day and other merch people call it the secret weapon. Nothing works as good as calling someone out on a megaphone. Don't we all love getting put on the spot?
In the end of the day, it's a long hustle. Isn't that what life is all about? The megaphone works well for the final Warped Tour compilation cd and everyone hustles till the end of the day in their own way. Rosedale plays in the parking lot every day and have a legit set up. Itch is currently the guy in the wheel chair.
Wherever you are working right now, you will be remembered for working in a certain way. What way do you stand out and bring that specialness? Would love to know anything else I missed and anything you would do in the comment box below.
Currently on tour in Europe. I'm not sure if I'll make it back...but until then...do check out my latest videos:
"Hangin' Out" and "West Coast Flavor" ft. Rapper Pooh.