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Showing posts with label spotify. Show all posts
Showing posts with label spotify. Show all posts

Tuesday, June 17, 2014

Break The Rules!


Prime Loops News (PrimeLoops.com)

Break The Rules!

There are a few things in music production that we all know – because we’ve been told, on forums and in magazines, by professionals and amateurs alike – that you just shouldn’t do. It’s all about getting the best possible mixdown, right? But sometimes, abusing the production tools at your disposal can yield some very interesting and worthwhile results. So let’s consider a few tips that might show you how to break the rules and get away with it.

A little received wisdom can be a dangerous thing. I was teaching a student recently who had put a compressor on every channel as a matter of course. When I asked why, he said he just thought it was what you were supposed to do. He didn’t really have a clear idea of what he wanted those compressors to do, and in fact many of them were not helping the mixdown at all. It was a good reminder that while “what you’re supposed to do” can sometimes be helpful, you should use your ears above all!

Read a forum and you’d think that digital clipping was the sin of all sins – harsh, cold, pointless and all the rest of it. It sometimes is – but not always. This author has used it extensively over the years, and if you load up a decent wave editor (Audition is very good for this) you can clip samples in a very controllable manner. Lopping the top 2 or 3 dB off a wave or sample can be a great way of adding a bit more punch to a sound, and the brutal levelling that a digital editor produces means that your transients will still be relatively intact; you’ll often get a more transparent result than using a compressor. Plugins like GClip offer a similar functionality from within your DAW too. This isn’t something that’s advisable on a master output, but can sound great on drums and percussion.

Low-fidelity sounds are another contentious issue. Many people insist on using 24-bit audio at every possible juncture, but this is not always necessary, or even desirable. So for a start, get a bit-reduction plugin and try it on some of your sounds. The classic dance records of the early-mid 90′s were all made with 12-bit samplers like the Akai S950, and no-one’s going to criticise them for a lack of audio fidelity when they sound so fat, gritty and full of vibes. Obviously choice of sound here is important – an 8-bit sine sub will be distractingly noisy and full of harmonics (you can filter those out though); while a background pad may gain an interesting hiss and flutter; especially if you then put other effects like phasers on there.

Similarly, unorthodox choice of sample source and quality can lead your music to some unexpected places. Sampling film DVDs is a well-rehearsed trick, but if you’ve still got a VHS player, dig out some old tapes and get some hissy analogue goodness from there. (Cassettes recorded from the radio back in the day work well here too). Or even take samples off youtube – they’ll be low-grade, digital mp3 rubbish no doubt, but if the rest of your track is well produced then a couple of low quality samples won’t cancel out all your hard work; they’ll just add some extra textures into the mix.

Don’t forget to misuse your plugins too – there’s a world of fun to be had when you shove a standard effect to the very edge of what it’s supposed to do. Noise gates are a good example. Turn the threshold up to the point where the sound is just about triggering the gate, and turn down the hold and release, (maybe distort the sound beforehand to cut out some of the dynamic range) and you’ll be left with a clicky, glitchy mess which you can bounce down, filter and make cool rhythms with. Or if you’ve got a reverb plugin that will accept impulse response files, why not try loading a vocal or percussion loop into it instead, to see what happens?

In general, “the rules” are there for a good reason, although you may find that through the medium of forums and blogs they get somewhat twisted through a ‘Chinese Whispers’ kind of process – however they are frequently a good guide to getting a tidy mixdown. But if we all followed the same rules, we’d all be making the same-sounding music! So next time you’re about to load up that plugin in the same way that you always do, try doing the opposite instead. You might just be surprised at the results….

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13 Extremely Scary Things About the Music Industry Today…

13 Extremely Scary Things About the Music Industry Today…
Friday, June 13, 2014
by Paul Resnikoff

The music industry: it’s scary all year round! And with that, here are 13 extremely scary things about our modern-day, post-apocalyptic biz…



(1) There are now three major labels.
So if you need radio play, a chart position, or broad-scale distribution, just give one of them a call.

(2) Any one of these labels can delay, cripple, or destroy your digital startup, overnight.
That goes for the richest, like Google Play and Spotify, all the way down to the deceased, like Imeem. Because if you need a license for your startup, the memo is clear: be prepared to pay millions upfront and offer sizable ownership shares, all without the guarantee that every signed artist will participate (just ask Spotify).

And, those terms are renewable every few years.

(3) 80 percent of commercially-played music is unreported or misreported…
…according to estimates from TuneSat.

(4) 85% of indie digital revenue comes from iTunes.
…and 95% from iTunes, Spotify and Amazon MP3, according to stats from AIM.

(5) 90% of new album sales come from 2% of releases.
…according to Nielsen Soundscan.

(6) 90% of a ticket price goes to artist fees.
…according to Live Nation.

(7) 90% of SoundExchange revenues come from Pandora or Sirius XM Radio.
…and both are trying to get out of those payments entirely, or legislate them downward.

Here are the calculations.

(8) The new Megaupload is 90% done.
…and probably more, according to Kim Dotcom.

(9) 99.9% of DIY artists aren’t making minimum wage.
…just ask TuneCore.

(10) Artists are still being told to sell t-shirts.
Like, just last week.

(11) Streaming is the future. Yet very few artists know what streaming pays them, if they’re getting paid at all.
(12) Or, if they do know, it’s very, very scary.
(13) The biggest, richest DIY artist doesn’t want to pay other DIY performers to play with her.
Though of course, she eventually handed out treats for everyone.

Trick or treat!





Wednesday, September 11, 2013

Music On Tumblr & Their Unique Relationship With SoundCloud


Music On Tumblr & Their Unique Relationship With SoundCloud
By Eliot Van Buskirk of Evolver.fm.
Marissa Meyer has pledged not to screw up Tumblr and to leave it more-or-less autonomous, as part of Yahoo’s bold $1.1 billion acquisition of the company. Her pledge should mean that all the #music on Tumblr will be okay (unlike the porn), which is a good thing for music fans among the 4.8 million people who access Tumblr every day, which means Tumblr has roughly the daily population of Alabama.
The acquisition should help Yahoo attract a more tech-savvy crowd, too, as well as boosting its bottom line as Yahoo inserts “Yahoo Stream Ads” to Tumblr feeds. That includes all the music Tumblrs out there, which take advantage of the platform’s ability to embed music from SpotifyYouTube, SoundCloud, your hard drive, and the whole web.
So, what is that music, anyway? How do you put it there? Where can you hear it? And is it any good?
You’re on your own for that last one, which is down to personal taste. We can help you out with the rest, though, if you’re sitting there going “Am I really, honestly, doing everything I can to use Tumblr for music and understand the mechanics of what goes on there, music-wise?”
To make your own music Tumblr, just click the Audio button.
For the uninitiated, know this: You can post any recorded song in the world on Tumblr, using third-party services (SoundCloud, Spotify, or YouTube), linking to music elsewhere on the web, or by uploading your own sonic creations (up to 10MB per MP3). Unless you use the last option, you don’t need to worry about copyright, permissions, or any of those niceties, because that’s on the company hosting the file.
As for listening, you can see just about all of the music on Tumblr by working your way through Tumblr’s music tag, which could take years. A much better idea for using Tumblr for music: Find a few Tumblrs that cater to your taste, and follow those (some suggestions below). On the flipside of that coin, it’s also ridiculously easy to use Tumblr to set up own music blog — then just click the Audio option and follow the simple directions.
This approach makes Tumblr’s music selections a smorgasbord (an apt description, given the weird Swedishness of digital music). However, in our anecdotal research, we’ve seen a way higher percentage of SoundCloud jams than we do on Facebook or Twitter, although YouTube and Spotify are also well represented.
As such, we put the question to SoundCloud: Are they seeing a big uptick in Tumblr embeds? In other words, are SoundCloud and Tumblr the relative besties they appear to be?
SoundCloud spokeswoman Kristina Weise told us that one reason for the apparent surge in SoundCloud on Tumblr is that the two companies worked together to replace Tumblr’s custom widget with the standard SoundCloud widget, which happened a couple of months ago, as well as SoundCloud updating its search function in December, making it easier to find the tracks:
The reason you’re seeing more SoundCloud presence on Tumblr is that this past March, Tumblr replaced their custom SoundCloud player with our official widget inside audio posts on the web (mobile + desktop). This gives our creators better attribution, SoundCloud better brand placement inside Tumblr, and a better overall listening experience.
In addition, by updating our search functionality back in December (’12), this has also improved better search results in Tumblr. Sorry to not be more helpful on the numbers side, but did want to acknowledge that we’re working closely with Tumblr and are constantly working with them on ways to improve the audio experience for users on both platforms.
If you’re looking for a quick way to get started with Tumblr and music, by the way, you could do a lot worse than this top ten list.

Breaking Into The Music Business Today


Breaking Into The Music Business Today
By Mika Salmi, CEO of creativeLIVE.
Whether you love making music, or love listening to it, there are now more ways than ever to break into the music business.
It's been 14 years since Napster emerged, marking the start of an industry-wide revolution. Today, more music is being made and listened to than ever before, and the flow of both money and opportunity has changed radically.
Once upon a time, six major record labels controlled the music business. Now there are only major three labels — and they don't control the industry like they used to. With the traditional gatekeeper model all but destroyed, what opportunities are available to the aspiring musician or manager?
Musicians As Entrepreneurs
In the past, if you were a musician, getting signed to one of these labels was your only goal (okay, besides sex and drugs). That's not because it was easy to do; it was straightforward. The only way to make it big was to land a major deal with a major label.
Today, as an artist, you have a multitude of options — all starting and ending with your own bare-bones initiative. You can create music in your bedroom and distribute it directly via online platforms like Beatport or Soundcloud. You can play it like Macklemore did and spend years on the road, playing hundreds of live shows, building a fan base that will eventually fill arenas and land you on Billboard charts. You can try the old (and hardest) way and sign to a label. Or you can do all three.
Your path depends, first, on your talent and, second, on how much control you want over your career. Today, musicians have choices that hardly existed pre-Napster. You can now decide.
Music Fanaticism Is Now a Career Path
If you are not a musician but a music junkie like me, your only option in the past was to get a job working for a record label. These jobs were in short supply so they were hard to get, but you once your were "in", you were set. And then sometimes you'd have career-defining moments like I did, when I discovered the Nine Inch Nails back in 1988.
Today, after a few decades running music and entertainment companies, I'm the CEO of creativeLIVE, an online education company. And guess what channel we just launched, because we see such a huge opportunity? Music.
If you are a music fanatic, you have as many choices as the artists themselves. You can go work for a technology-based music company like Spotify or Pandora (there are hundreds of these companies popping up every day) as a product manager, engineer, or in business development. Or, you could choose to work at an ad agency or media company sourcing music for commercials and TV and movie soundtracks (many, many companies here too). Or, you can go work for a label and help them figure out how to stay relevant in this ever-changing industry.
Anyone Can Try to Make a Career in Music
Alternatively, whether you see yourself as a music artist or a music fanatic, you can now learn how to make music on your computer. creativeLIVE is bringing a world-renowned DJ, Big Chocolate, in to show you how to make Electronic Dance Music (EDM) tracks in Ableton Live. EDM is the hot thing right now, permeating all genres.
Due to the democratization of the industry over the last two decades, music is alive and well and the opportunities are numerous. The days of being a "cigar-smoking fat cat music exec" are pretty much gone, but the music lives on. Music "careers" are now more creative and exciting, taking a number of shapes, both on the artist side and the business side.
Whether you are an aspiring musician, a marketer, a deal maker, or a coder, there are more, and, in my opinion, better opportunities today to follow your passion for music and make a good living doing so.
Former label exec, current Incubus manager, and all-around man-in-the-know, Steve Rennie will be on creativeLIVE on September 12 teaching a workshop about networking. While the landscape of the music business is constantly changing, one thing remains the same: it's all about who you know. Steve is a candid and insightful expert who has seen it all and managed to stay both relevant and honest.
Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud

Wednesday, August 14, 2013

8Tracks’ David Porter: The Radio Isn’t The Record


@evolver.fm
Articles
August 12, 2013 at 6:20 pmby Eliot Van Buskirk
8Tracks’ David Porter: The Radio Isn’t The Record
This guest post from 8Tracks founder and CEO David Porter seeks to distinguish between the two main variants of music streaming service: internet radio stations and on-demand music subscriptions. Given that so many articles out there confuse music fans by lumping these two very different beasts together, we’re in favor of clarifying the situation, which is why we asked for (and were granted) permission to repost this here.
Recent media coverage of the digital music sector has tended to lump all types of music streaming — notably, the radio-style delivery of Pandora and the on-demand access of Spotify — in the same bucket.
In fact, these two primary types of music consumption are quite different in terms of:
Value proposition
Market size
Competition
Business model
Royalty expense
There’s way too much to cover in one post, so I thought it’d be useful to drill down on each of these points of differentiation in a series of shorter entries. Let’s start first with the value proposition.
The Regency TR-1transistor radio
Radio
One helpful way to think about online music services is to consider their historical analogs. Internet radio — what Pandora, Clear Channel’s iHeartRadio, 8tracks, Songza, Slacker and others offer — is designed to function just like regular (terrestrial) radio: listeners pick a category of programming (e.g. music of a format or genre, for an activity or mood, or that “sounds like” one or more artists), hit play, and then tune in passively.
People who listen to radio — whether delivered over the air, via cable, satellite or internet — benefit because music has already been selected, reducing their time and effort. Listeners can be lazy. Unlike the 30-60 minute format of television or the 90-120 minute format of film, the five-minute format of music lends itself to “packaging” so that a listener doesn’t have to keep returning to his device time and again to pick another track. While the album accomplishes this objective to a certain extent, radio offers longer listening and greater variety.
Because radio is programmed by people or algorithm for long-form listening to a variety of artists, it is also the primary means for music discovery (for listeners) and promotion (for artists). This has always been true of traditional radio, albeit less so since the homogenization of the airwaves in the wake of deregulation in 1996. And it is even more true for internet radio, where spectrum isn’t scarce. Pandora plays a wider variety of music than terrestrial radio, and 8tracks extends even further down the Tail, with two in three tracks streamed from independent labels or artists.
As internet radio becomes increasingly ubiquitous, more artists have the opportunity for meaningful exposure, and more listeners have the opportunity for meaningful discovery.
The Technics SL-1200 turntable
On-Demand
While internet radio is the heir to terrestrial, cable and satellite radio, on-demand streaming—what Spotify, Deezer, Rhapsody, Rdio, Daisy/MOG and others offer—is the natural successor to older forms of interactive listening. From vinyl to (ahem) 8-track to cassette to CD to (most recently) digital download, sound recording formats have evolved relatively quickly over the last 50 years. But across all of these formats, the objective is the same: listeners pick a specific song or album or artist, hit play, and then tune in on demand, whenever and as often as desired.
People who listen to a CD, download or on-demand stream benefit from tuning into exactly the music they already know and love. Physical formats for recorded music are purchased and “owned” in the normal sense; digital downloads are sometimes purchased and may be hosted locally or in the cloud. A listener can stream a file she’s uploaded to a “music locker” in an on-demand manner. However, the most widely used on-demand services are those that offer a large, pre-populated catalog of music and require (or seek) a subscription rental fee.
The most voracious music consumers no doubt stand to see the most value from on-demand subscription services: rather than pay $1 for a track on iTunes or Amazon, they can instead stream it — and pretty much any other track that comes to mind — fully gratis on Spotify (subject to ads) or for $5-10 per month on any of the other on-demand services. The relative value proposition to an artist depends on how much a listener tunes in, as the rumored magnitude of Spotify’s sound recording royalty ($0.003 per play) suggests that ~200 plays of a given track would be required for an artist to earn as much revenue as they would from the sale of a download. By way of comparison, Last.fm scrobbling indicates I’ve listened to Moderat’s A New Error more than any other track, for a total of 144 times.
So, Basically…
Radio (Pandora) makes it easy to listen to a particular style of music, with less control but the ability to be lazy; once I’ve discovered new music through radio or friends, I can listen to exactly that track or artist, whenever I want, on an on-demand service (Spotify). The former promotes the sale or rental of music, while the latter — a rental model itself—largely replaces the need for listeners to purchase downloads on iTunes or another digital music store [ed. note: I agree].

Top Ad Agency Edelman Tells Brands How To Engage The Ever-Evolving Music Fan


Top Ad Agency Edelman Tells Brands How To Engage The Ever-Evolving Music Fan
As music consumption continues to evolve, money from big brands has become increasingly important. Sponsorships, licensing, ongoing initiatives like Converse's Fader Fort and more, all help power the modern music industry's engine. Just ask Jay Z who nabbed $5 million from Samsung for 1 million copies of his latest album. But are brands benefiting from their relationship with music? Top as agency Edelman offers 5 ways that they can:
1. Fish where the fish are - "In a fragmented music market, it’s essential that brands meet consumers in their native music-listening environments... Although opportunities for brands to engage music listeners are vast, brand-plays on music streaming services like Pandora, iHeartRadio and Spotify are ripe for consideration."
2. Do some sensory research - "Forget pushing products right out of the gate and get a feel for the target market’s passion, listen to their playlists, go see a live show, taste (and smell) the festival food. Perhaps the brand will even discover its own music identity in the process."
3. Gain listeners for the long haul - "Engagement with them is as simple as finding a common musical interest and committing to staying in touch."
4. Add a “wow” factor - "The music scene can be loud in more ways than one, and getting a brand to stand out among the crowd can seem like quite a hurdle.... The next best thing could be right under your nose. Creatively leveraging sponsorships, partners and social media can do wonders.
5. Practice what you preach - "If your brand is looking to communicate with music fans, keep an arsenal of knowledge about the music industry."
What do you think of Edelman's advice to brands?

Tuesday, August 6, 2013

Why Facebook Made ‘Liking’ Music (a Little) More Frictionless


Why Facebook Made ‘Liking’ Music (a Little) More Frictionless
My friend shared this Sister Nancy video. After I Liked it, Facebook asked me to like the artist directly on Facebook, which, circuitously, could make me hear better music all over the place.
We’re not sure when, but Facebook added a design tweak to get people to Like more music on Facebook, which I, for one, noticed on Wednesday. If one of your Facebook friends posts a YouTube link to a song (screenshot), for example, Facebook might try to get you to Like the artist’s page.
Why would Facebook do this, besides the obvious (to create more action and band feed subscribers)? Because Facebook Likes are a potentially powerful tool with which developers can recommend music outside of Facebook, in addition to powering Facebook’s own music recommendations.
If you Like an artist, perhaps RdioSpotify, internet radio services, and other music apps would like to play you that song and/or something similar. They can do that already, today. If you log in with or otherwise connect your Facebook account, they see your Likes.
Seems simple enough, right? Not so fast.
So far, Facebook Likes aren’t very good mirrors of most people’s music taste, although they provide helpful signposts. In part, this is because people Like things on Facebook to tell other people that they “Like” them, not because they actually (i.e. lowercase) like them.
Remember when Foster The People’s “Pumped Up Kicks” (116,706,259 plays on Vevo) was blowing people away with its goofy bassline and those amazing harmonies in the chorus? Nobody’s talking about Foster The People anymore, but if you Liked them back in 2011, Facebook thinks your love for the band is real, and possibly never-ending.
Compounding the issue, people sometimes Like and then Un-Follow trendy bands, because they don’t really like them, they just want to “Like” them to appear “with it” or even impress a specific person.
Then, there’s laziness, never to be discounted as a factor shaping the ways in which people use things. Who has time to go around Facebook – a place that doesn’t even play music — Liking all the music they’ve ever liked? Judging from what I’ve seen on Facebook, nobody does this.
Facebook knows I like my friend, for starters. When I Like what she shared, Sister Nancy’s “Ain’t No Stopping Nancy,” Facebook knows that — but when I Like the artist herself in the dialogue that popped up next, that artist like gets churned out to whichever Facebook Connect apps want it — and that is, for me, a good thing. I want music services to know I like Sister Nancy.
How many times, in how many places, should I have to “like” her in order to get my point across? When it comes to services that connect to Facebook’s music Likes, the answer is “once.”

Tuesday, July 30, 2013

Thom Yorke Does Like SoundHalo, But iOS Version Lags – Here’s Why


July 29, 2013 at 12:02 pmby Eliot Van Buskirk
Thom Yorke Does Like SoundHalo, But iOS Version Lags – Here’s Why
Any artist can decide whether or not to include their music in the big big music subscription services, just like any app developer can decide whether to sell their app for iOS devices. Thom Yorke is the latest artist to make waves in the former area, pulling his new band Atoms for Peace from Spotify, Rdio, and Rhapsody, because he says subscriptions don’t pay out enough to artists (all-access technology will ultimately benefit culture, but that’s a different story).
One app Thom Yorke does like, SoundHalo, sells live music shows online, so you can watch them in close-to-real time (i.e. during the actual show) or after they take place. If you buy a show, you can stream it online or sync it to any device, including loading it into iTunes. This costs $1.50 per song or $15 for the whole band’s set, in the case of Atoms for Peace, although prices vary.
(You also get a free 30-second preview of each song, might be enough to make a decision whether to see a band “in person or not.)
Not only is Atoms for Peace the second band (after Alt-J) to sell a show through the service, but Thom Yorke, Nigel Godrich, Flea, and the rest of the group even played the app’s official, out-of-beta launch party, of sorts, which you can now watch online or in the SoundHalo Android or mobile web app.
Yes, you can can install SoundHalo on your Android, but there’s no iOS version. The company says it is working on that, but as of today, if you’re on an iPhoneiPad, or iPod Touch, you’ll need to use your device’s web browser to watch stuff on SoundHalo.com, instead of using a native app.
The reason for this, dollars to donuts, is that SoundHalo doesn’t want to give 30 percent of its revenue from iOS users to Apple.
The reason for this, dollars to donuts, is that SoundHalo doesn’t want to give 30 percent of its revenue from iOS users to Apple. We say this in part because we’ve thought about what happens when people sell content through iOS apps before, and in part because when SoundHalo does manage to release its iOS app, you won’t be able to buy shows within the app.
Instead, iOS people will have to buy the shows in a web browser before watching them in the iOS app, while their friends with Androids can buy the show right there in the app and watch it.This is a matter of not just convenience, but speed (after all, in some cases, fans might be frantically trying to get into the show before they miss another song).
“We are currently developing an iOS ‘Player’ which we intend to launch on the App Store in the near future,” says the company. “This will let users download their purchased offline content direct to their iOS device for offline playback.”
The workaround will enable SoundHalo to sell shows without giving 30 percent of the revenue to Apple as part of the in-app purchase program.
It’s also a bit of a pain.
We’re not sure what SoundHalo’s revenue split is with artists, although we have asked about that and hope to have an update soon. Whatever it is, neither side would likely countenance a 30-percent or even 60-percent (if only one party covers Apple’s piece of the action) pay cut — especially considering that SoundHalo has to produce the videos, develop apps, pay for bandwidth, and so on.
Today, SoundHalo is new, and consists of little more than the belief of Thom Yorke and friends, and one other band, in a company that says it can make online music pay. I thought that would start happening five years ago, and I was wrong, for the most part. Why? In part, this is because it’s expensive and hard to scale; everyone involved in the band has to agree to sell a show online (these permissions involve just about every copyright a song can have).
The intersection of two unstoppable trends, online distribution and live music, would seem to hold a lot of promise, but it has yet to take off. If more music fans are going to buy shows to watch on their devices, which would make live online music online the artist-friendly panacea that Thom Yorke wants it to be — then they’re going to run up against Apple’s 30-percent policy, too.
Could the web really be a better platform for selling live online music than iOS? So far, it’s looking that way.
SoundHalo is reportedly courting Metallica, Linkin Park, the Black Keys, Green Day, and other artists, as well as Verizon, Samsung, Google, Skype, and advertising firms.

Tuesday, July 16, 2013

Co-creating A Fanbase With Music Curation and What Artists Can Learn From Bloggers


Co-creating A Fanbase With Music Curation and What Artists Can Learn From Bloggers
By Yannick Servant of Digital Edge from Official.fm, a blog of resources for musicians and the new music industry.
A recent profile of Spotify's Daniel Ek gave us a glimpse into the CEO's vision for the future of music: machines and algorithms deciding for us what it is we want to listen to, when and where. We're not big fans of this idea that automation will pave the way to a more enjoyable musical experience. Rather, we believe that music consumption and discovery remain fundamentally social, meaning there's a powerful opportunity at hand for artists to make a difference, to use music curation (the human facilitation of discovery) to grow and connect with an audience.
We had already looked at this idea a couple of days ago, but if you push it further, you could find there's untapped potential in the use of online tools to connect with the other artists in your musical scene, and their fans, just as much. Using curation as a means of sharing the stage, and co-creating a fanbase.
"There's untapped potential in the use of online tools to connect with the artists in your musical scene, and their fans"
To illustrate the point, there's a species from the Internet fauna artists can find inspiration in: bloggers. These people have a very strong culture of sharing, featuring and cross-promotion. In the blogging world, you can rarely survive alone, and it becomes much easier to become successful much faster when you make friends with other bloggers. As illustrated by blogger coach Corbett Barr in the web pages of "Start A Blog That Matters", connecting with other bloggers gives you people to challenge your ideas, people to send you more traffic, people to work with on joint projects, people to help promote your creations, and it makes the whole experience more fun, increasing the odds of you sticking to your blogging commitments.
A lot of this makes sense when you transfer the ideas to the music business. As an example, think of the curated playlist on Spotify, This is My Jam, Whyd or Mixtaping.fm (among others, pick your favorite) as the musical equivalent to the blogger's guest post. By curating a playlist, you feature your friends, long-time inspirations or up-and-coming artists, much in the same way as influent blogs will often offer to promote aspiring bloggers, or feature blogger buddies, on their much-read pages. If people start returning the favor, it's an exercise that can quickly translate into very real numbers.
"Think of the curated playlist as the musical equivalent to the blogger's guest post"
For example, let's say you put together a playlist with tracks from 10 artists you feel close to in your scene, with a couple of simple assumptions: each of you has 2,000 fans (or followers), and there is no cross-over in your fanbase. If each of those 10 artists shares your playlist, you'll be reaching a potential of 11*2,000 = 22,000 fans. Assuming 20% actually listen to the content, and a quarter of those become fans or followers of you and the artists in your playlist, that's 1,100 new fans for everyone. Some of the assumptions are simplistic, but you get the picture.
This idea of curation as a means of putting a musical scene you feel a part of in the spotlight has yet to overpower the hype of discovery algorithms, but already some artists have been headed in that direction for some time, notably in the electronic music and hip-hop scenes. Take a look at French artist Brodinski: his Facebook and Twitter feeds are filled with musical content from artists he's close to. Or Boston duo Soul Clap, who regularly create DJ charts on Beatport; and, because, there's a "buy" link on the tracks, these guys are actually providing their fans with an incentive to financially support the acts they've curated. If you believe in the power of connecting with other musicians, of creating a movement, your job as an artist becomes to get connected with your scene, finding the artists you see as part of your movement, help them be discovered and identified as part of the movement, and help them reciprocate. As long as there's an unmistakable unity, the bigger the movement, the bigger everyone's personal gains, ultimately.
"Your job as an artist becomes to get connected with your scene, finding the artists you see as part of your movement, help them be discovered, and help them reciprocate"
Let's recap. Done properly, curation is a powerful means of connecting, sharing, building your scene, and is a real way of boosting your career. Because by doing so, you:
- Get more people to listen to your music and convert them into fans
- Increase your media outreach
- Develop lasting relations with other artists in your scene
- Generate gratitude among your existing fans for sharing cool new tunes with them
- Show there's no narcissism in your approach: you're not there to poach fans, but to build awesomeness around your entire scene, to transform it into a movement.
Building a movement can mean anything from connecting 5 local bands to attempting to recreate the British Invasion of the 60s. It's about figuring where the mutual benefits start working out. One inspiring artist who made this question an integral part of his career is The RootsQuestlove. From the very start in the 90s, he focused on making his act part of something bigger than himself. One result of that philosophy was his incredible show in 2011, "Questlove's Afro Picks", which I had the luck to attend in Paris. As a member of the audience, it made you want to pour into the whole musical genre after the gig, not just the discography of the Roots. And that was really where he hit bullseye. Real-life curation.
It won't necessarily come as natural for every artist to take such a social approach to his music, but the good thing is that it's never been easier to give it a try. Inspired by Brodinski, Soul Clap or Questlove? Been experimenting yourself?
My personal thoughts: I agree with this article myself, because alot of this I have done myself. My favorite website that I have done this with is called "Reverbnation.com". You can do everything, or at least most of what the article is talking about, I have done for years.

Friday, July 12, 2013

How To Use Facebook Graph Search Today to Find Music


July 8, 2013 at 10:15 amby Eliot Van Buskirk
How To Use Facebook Graph Search Today to Find Music
On Monday morning, Facebook announced that it is rolling out its “Graph Search,” including new pages for “Music my friends like” and more, to all users in the U.S. and beyond, over the next few weeks. Some people already have access to it, but if you don’t, there’s an easy way to get it without waiting for Facebook to add it to your account.
To use Facebook Graph Search now, go to facebook.com/about/graphsearch and click the “Try Graph Search” button:
Then, to see the music Facebook thinks you’ll like, go here.
For example, here’s my Facebook Graph Search music recommendations page (with my friends’ names blurred out), along with a link to the neat little tour Facebook includes to get you started with this:
These music recommendations are interesting, but in terms of giving me something to listen to, they don’t compare well to those of most pureplay music services.
For starters, Facebook does not appear to be suggesting music your friends have scrobbled to Facebook – just what they have Liked, with a capital “L,” as opposed to have liked in some other, non-overt way. That approach, in my case anyway, works well for recommending bands that friends of friends are actually in, bands that I have liked for years anyway, and a music festival I might like. As such, this music page just scratches the surface of what Facebook can do with music recommendations, because it sees your play activity in all sorts of places — it’s just not using those smarts here.
See Also: How To Unfriend Fans of Horrible Music on Facebook
Also, there’s no easy way to hear the music on Facebook, because its artist pages don’t automatically link out to MOGRdio, Rhapsody, SpotifyDeezer, and other on-demand music services with which Facebook integrates. However, at least this gives you an easy way to see what music your friends like most of all.
More useful for music fans is Facebook Social Graph’s ability to let you hinge from a band search directly to their photos and pages made for the band. As with all Social Graph searches, this one includes an automatically-generated dropdown list of stuff you might be looking for, even if you don’t know it yet:
Here are the first few My Bloody Valentine photos from Facebook (many more are listed):
Again, the music itself is conspicuously lacking. Fixing that would require deep integration with one or more of the music services that send play data — apparently unused, here — to Facebook.
So far, the new Facebook Social Graph feature rolling out over the next few weeks starting today — or right now, if you click the button here — look like they will increase Facebook’s utility as a search engine for the people, pages, and photos related to music, and help strengthen the social fabric of the service, as people (and bands, movies, etc.) have easier ways to find each other.
If that, in turn, leads to people Liking more things, the music recommendation engine could improve, even if Facebook doesn’t start using its play data.
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12 Ways Bands & Brands Are Standing Out On @vanswarpedtour [Kosha Dillz]


12 Ways Bands & Brands Are Standing Out On @vanswarpedtour [Kosha Dillz]
By indie rapper Kosha Dillz (@koshadillz).
It's Warped Tour season again, which means your favorite band you never heard of will be hustling amongst over 100 other bands in parking lots all across the country. Since I was on the beloved tour last year on a side stage and sitting in with various kick ass bands like BallyHoo! and Captain Capa, I have learned that this place is the best world to figure out your own DIY tactics.
Since I have been hangin' out with my homies here and rejoicing like the middle school dances we never had, I need to shed some light on the ultimate hand to fan combat. There are some really good people out here.
Here are a list of 12 things bands/brands are doing to stand out!
1. Sell it for $1 dollar. - Why not sell something for $1? Everyone wants something to take home. If you sell it for $1, you work an exchange of income and they also remember you selling something for $1.
2. Have a little boom box stuffed animal named Pickles - MC LARS is crushing the game with his future kids show, and if you ever get to see someone with a stuffed animal rapping, or even skunking on stage (the ska version of dancing). If you don't have a stuffed animal make another make shift device that grabs people's attention. I would probably have a stuffed animal pickle named Kosha Dillz Jr. or something. But mind you, the youth really attract to soft and cuddly. I think we all do.
3. BE HARD CORE and Make More - Mac Lethal doesn't even have a big tent. He is a fighter and a hard core simple tent person. Screw a fancy tent with flags of freedom and beautiful design. Be a punk rock pancake rapping bastard and sell everything at real #s. All bands should take notes.
4. Shock value NOW=WOW - The Self Made tent is responsible for the shirt "fuck hipsters" which everyone will eventually believe they are not one and buy the shirt even if they want one. They sell tons of these shirts. And everyone gets them. Make it bright pink and your aged range is now 14+.
5. Offer them $1 to make a holler - Not to say how many people are converted into vegetarians, but to pay people $1 to watch what happens in 4 minutes to animals will make you not want to eat meat ever again. I ate a burger afterwards but I appreciate a good kosher burger when I can get one. Imagine if I gave everyone $1 to rage out for 4 minutes and shot a free music video. Imagine if I gave away 50 cents for a Facebook like. You'd make a lot of new fans.
6. Sponsor somebody with $$ - Have you ever decided to have your name in a big place? Spotify did and is the sponsor of an entire stage. You can bet your ass that there is a crap load of new people using Spotify. Best thing is the more people use Spotify the more money they earn back.
7. Play a Game and Entertain - Outasight is not the best tic tac toe player but he sure does play that with his fans at his merch table. What is cooler is that his fans get to play tic tac toe with someone who has had a #15 pop song. People want to interact. I once played Ping Pong with RZA.
8. If it's for free, it's for me - FOUNTNHEAD is a band that is playing live via the lets rage booth directly in between sets of Spotify stage. Although they aren't advertised, they play on the ground level and give out a bunch of free cds out, and the crowd stays. After the show, you can buy some of their other cds. If you are on the grind, have enough things to give away for free, and then be able to sell other things like shirts and albums.
9. THE BEST NATION IS DONATION - I remember using this slogan in 2008 for my CD the Spare Change Tour. The market we live in wants to play tic tac toe with you and not buy your merch. They don't want to purchase a cd for $10 but want to donate $15. Social media has enabled us to become so close, from the food we eat to the comments on the latest horrifying performance of Ginobli in the NBA finals. I see various merch people with signs like "need money to grow mustache" or "cash for surfing lessons". If you need the cash for a good time, it's understandable. G-d forbid it's your living! The Warped Tour people want hugs and real emotion, not stock investments and financial boasting.
10. GUEST LIST=YES LIST - It's hard work being on the come up. You probably have a small list and with that being said, you need all the gel you can get. If you have 5 people on your list, make sure during your set you get them to be the excited one. "I love your stuff!" Make your guest list, be your YES LIST. Get them so pumped, ready to make signs, scream real loud and be the person who grabs the attention. We all need people on the YES LIST. For the days I have been there, I notice a lot of guest listers are also helping out.
11. The Tour manager enforcement of PICTURE LINE/AUTOGRAPH time - I noticed my friend Stuart who TM's for @matisyahu also was at Warped Tour with Forever the Sickest Kids. I just noticed how they make a big line to do autograph sessions. If you are good looking (not all of us are, let's be honest) the longer the line is…it's always amazing. Take pictures of the line. Even if its a small line, ask everyone to line up! (even if its 5-10 people) This shit will help and give you proper time with each fan. It just looks really professional. Taking pictures and autographs are the best. My buddy @spliffhemmingway gave his first one on Warped Tour. If they don't ask for it, offer it! You might not know it yet, but you are the next big thing.
12. The Megaphone - nothing works quite like a megaphone. The Warped Tour crew uses it to sell 50 bands for $5 at the end of the day and other merch people call it the secret weapon. Nothing works as good as calling someone out on a megaphone. Don't we all love getting put on the spot?
In the end of the day, it's a long hustle. Isn't that what life is all about? The megaphone works well for the final Warped Tour compilation cd and everyone hustles till the end of the day in their own way. Rosedale plays in the parking lot every day and have a legit set up. Itch is currently the guy in the wheel chair.
Wherever you are working right now, you will be remembered for working in a certain way. What way do you stand out and bring that specialness? Would love to know anything else I missed and anything you would do in the comment box below.
Currently on tour in Europe. I'm not sure if I'll make it back...but until then...do check out my latest videos:
"Hangin' Out" and "West Coast Flavor" ft. Rapper Pooh.