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Showing posts with label itunes. Show all posts
Showing posts with label itunes. Show all posts

Tuesday, June 17, 2014

Break The Rules!


Prime Loops News (PrimeLoops.com)

Break The Rules!

There are a few things in music production that we all know – because we’ve been told, on forums and in magazines, by professionals and amateurs alike – that you just shouldn’t do. It’s all about getting the best possible mixdown, right? But sometimes, abusing the production tools at your disposal can yield some very interesting and worthwhile results. So let’s consider a few tips that might show you how to break the rules and get away with it.

A little received wisdom can be a dangerous thing. I was teaching a student recently who had put a compressor on every channel as a matter of course. When I asked why, he said he just thought it was what you were supposed to do. He didn’t really have a clear idea of what he wanted those compressors to do, and in fact many of them were not helping the mixdown at all. It was a good reminder that while “what you’re supposed to do” can sometimes be helpful, you should use your ears above all!

Read a forum and you’d think that digital clipping was the sin of all sins – harsh, cold, pointless and all the rest of it. It sometimes is – but not always. This author has used it extensively over the years, and if you load up a decent wave editor (Audition is very good for this) you can clip samples in a very controllable manner. Lopping the top 2 or 3 dB off a wave or sample can be a great way of adding a bit more punch to a sound, and the brutal levelling that a digital editor produces means that your transients will still be relatively intact; you’ll often get a more transparent result than using a compressor. Plugins like GClip offer a similar functionality from within your DAW too. This isn’t something that’s advisable on a master output, but can sound great on drums and percussion.

Low-fidelity sounds are another contentious issue. Many people insist on using 24-bit audio at every possible juncture, but this is not always necessary, or even desirable. So for a start, get a bit-reduction plugin and try it on some of your sounds. The classic dance records of the early-mid 90′s were all made with 12-bit samplers like the Akai S950, and no-one’s going to criticise them for a lack of audio fidelity when they sound so fat, gritty and full of vibes. Obviously choice of sound here is important – an 8-bit sine sub will be distractingly noisy and full of harmonics (you can filter those out though); while a background pad may gain an interesting hiss and flutter; especially if you then put other effects like phasers on there.

Similarly, unorthodox choice of sample source and quality can lead your music to some unexpected places. Sampling film DVDs is a well-rehearsed trick, but if you’ve still got a VHS player, dig out some old tapes and get some hissy analogue goodness from there. (Cassettes recorded from the radio back in the day work well here too). Or even take samples off youtube – they’ll be low-grade, digital mp3 rubbish no doubt, but if the rest of your track is well produced then a couple of low quality samples won’t cancel out all your hard work; they’ll just add some extra textures into the mix.

Don’t forget to misuse your plugins too – there’s a world of fun to be had when you shove a standard effect to the very edge of what it’s supposed to do. Noise gates are a good example. Turn the threshold up to the point where the sound is just about triggering the gate, and turn down the hold and release, (maybe distort the sound beforehand to cut out some of the dynamic range) and you’ll be left with a clicky, glitchy mess which you can bounce down, filter and make cool rhythms with. Or if you’ve got a reverb plugin that will accept impulse response files, why not try loading a vocal or percussion loop into it instead, to see what happens?

In general, “the rules” are there for a good reason, although you may find that through the medium of forums and blogs they get somewhat twisted through a ‘Chinese Whispers’ kind of process – however they are frequently a good guide to getting a tidy mixdown. But if we all followed the same rules, we’d all be making the same-sounding music! So next time you’re about to load up that plugin in the same way that you always do, try doing the opposite instead. You might just be surprised at the results….

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13 Extremely Scary Things About the Music Industry Today…

13 Extremely Scary Things About the Music Industry Today…
Friday, June 13, 2014
by Paul Resnikoff

The music industry: it’s scary all year round! And with that, here are 13 extremely scary things about our modern-day, post-apocalyptic biz…



(1) There are now three major labels.
So if you need radio play, a chart position, or broad-scale distribution, just give one of them a call.

(2) Any one of these labels can delay, cripple, or destroy your digital startup, overnight.
That goes for the richest, like Google Play and Spotify, all the way down to the deceased, like Imeem. Because if you need a license for your startup, the memo is clear: be prepared to pay millions upfront and offer sizable ownership shares, all without the guarantee that every signed artist will participate (just ask Spotify).

And, those terms are renewable every few years.

(3) 80 percent of commercially-played music is unreported or misreported…
…according to estimates from TuneSat.

(4) 85% of indie digital revenue comes from iTunes.
…and 95% from iTunes, Spotify and Amazon MP3, according to stats from AIM.

(5) 90% of new album sales come from 2% of releases.
…according to Nielsen Soundscan.

(6) 90% of a ticket price goes to artist fees.
…according to Live Nation.

(7) 90% of SoundExchange revenues come from Pandora or Sirius XM Radio.
…and both are trying to get out of those payments entirely, or legislate them downward.

Here are the calculations.

(8) The new Megaupload is 90% done.
…and probably more, according to Kim Dotcom.

(9) 99.9% of DIY artists aren’t making minimum wage.
…just ask TuneCore.

(10) Artists are still being told to sell t-shirts.
Like, just last week.

(11) Streaming is the future. Yet very few artists know what streaming pays them, if they’re getting paid at all.
(12) Or, if they do know, it’s very, very scary.
(13) The biggest, richest DIY artist doesn’t want to pay other DIY performers to play with her.
Though of course, she eventually handed out treats for everyone.

Trick or treat!





Thursday, October 3, 2013

Why Musicians Are Being Warned About Upgrading To Apple’s iOS 7


Why Musicians Are Being Warned About Upgrading To Apple's iOS 7
By Eliot Van Buskirk of Evolver.fm.
Apple’s iOS platform is widely considered by musicians (at least the ones who care about such things) to be the superior mobile platform for music creation, because Android isn’t up to the task.
However, as millions of iOS users the world over keep checking iTunes and their devices for Wednesday’s iOS 7 upgrade to appear, audio app developer Audiobus warns those who make music on iOS to avoid iOS 7 like the plague, due to “a wide variety of bugs that are causing performance problems, crashes and other problems in a large number of music apps.”
Audiobus, which makes a really neat app for routing audio between music apps (so you can play keyboards in one app, add effects in another, and record the result in yet another, as one example), issued an email to all of its users warning them not to install iOS 7.
Audiobus’ Michael Tyson then took to the forums to hint at what these problems might be, although he was barred by Apple’s NDA, agreeing with which was a requirement for testing iOS 7 early, from going into detail about these problems. But apparently, it’s not just an issue with Audiobus’ ability to route audio, but rather systemic issues that will affect some audio apps even when used on their own.
“This is not a warning specific to Audiobus,” wrote developer Sebastian Dittmann. “Most importantly: We’re just urging musicians to wait for the point release (iOS 7.0.1+). iOS 7 is shiny and new and it might be great for anything not related to music production right from the start.”
If you enjoy making, DJing, producing, writing, or adding effects to music with an iPadiPhone, or iPod Touch — or even rely on one for on-stage performance — Audiobus’ warning appears to be the real deal. As Dittmann mentions, this does not mean iOS 7 will have issues for people who don’t make music with iOS.
Update: Audiobus developer Sebastian Dittmann responded with a bit more detail on what’s going on here. The short story: The most serious bug appears to happen when someone calls you, or another audio event happens, as you’re recording. Also, if you use an older iOS device for music creation, the upgrade will slow down your machine to the point that some audio apps won’t work as well.
First of all: We’re trying to not to make a big story out of this, because we don’t want to hurt Apple or annoy them. But we felt like telling users about this because we feel responsible for iOS musicians who want the shiny new OS but don’t know how to downgrade and restore from a backup should they run into problems.
There are a few issues with iOS 7 right now, first of all the lower general performance on older devices (which of course impacts the performance and usablity of audio apps as well). Then there are changes in the OS that require some apps to update the SDKs they’re using (Audiobus and some other third party SDKs). Many developers are really on top of things, but some apps might not have been updated yet. Having said that, we consider Audiobus to be ready for iOS 7 even or especially since now 300 apps are compatible with it.
As with any new OS release there might be problems that we haven’t encountered yet. There have been changes in UI, CoreAudio, network and App Store related components. We’re still investigating some bugs regarding USB audio interfaces but we’re still in the process of nailing them down before we can be more specific.
There’s another bug that we’re considering severe enough to actually make that statement earlier which appears whenever a phone call or another audio event interrupts an existing audio recording session.
While Apple has given users an easy way to download older versions of apps just recently, there’s still no easy way to downgrade to older versions of the operating system. Until that happens, we’re felt obligated to issue a warning.
I’m sure Apple is doing everything they can to fix bugs as fast as possible and I trust they’ll fix all the things I’ve mentioned above in the next point releases.
Another update: Our friends at Create Digital Music agree: People who make music with iOS should not install iOS 7. Yet.

Tuesday, September 10, 2013

8 Effective Ways to Better Promote Your Next Release


8 Effective Ways to Better Promote Your Next
TWEET BY: ANDY OTHLING
There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.
I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want to talk about today that I think a lot of people are missing… and that’s the promotion revolution! Just like in the recording arena, there are tools that are now available to normal people like you and me that we can use to really effectively promote our music.
As artists we spend a lot of time making sure that our songs and recordings sound great, but I see a lot of people that think their work ends there. They get their album done, throw it up on iTunes or Bandcamp, send out a few Facebook or Twitter posts, and that’s it. This is a HUGE missed opportunity for artists. Album releases are a big deal, and with all the hard work you’ve put in to your album, you need to give it the best release possible.
Today I want to give you some ideas on ways to turn your album release into a special event that gets people as excited about it as you are!
1. Give it Time
In order to really build excitement about your release, you’re going to have to give it some time. I realize that sitting on finished songs that you worked so hard on can really test your patience, but trust me. Sit down and plan out how you want to build up to your release. You should incrementally release information about it such as the title, track listing, cover, etc. Having a time of dedicated promotion before your release will really help transfer your excitement to your listeners.
2. Set up a Preorder
If you’re using Bandcamp to sell your new album (which I highly recommend), you have the option of setting up a preorder for your new album. You can read the specifics of setting that up here, but basically your listeners will be able to stream one song from your new release, and if they preorder it they’ll immediately get a download of that songs. On release day, Bandcamp will automatically send out an email to anyone who preordered with a link to download the full album.
This is a great thing to include in your pre-release promotion because it gives your listeners a taste of what they’ll be getting in the full release and gets them excited about it. But most importantly, while they’re in the midst of their excitement, it gives them a chance to take action and reserve a copy for themselves.
3. Make a Music Video
Obviously setting up a preorder means unveiling a new song. So why not spice that up a little more and make a music video? Videos are inherently more engaging than just audio, and combined with a preorder you might see a higher percentage of your listeners engaging with it AND the preorder.
4. Noisetrade Promotion
Noisetrade is a similar platform to Bandcamp, but with a few key differences. Anything you put on Noisetrade can be downloaded for free, although there is a “tip jar”. So it’s very similar to Bandcamp’s name-your-price option, and you do get email addresses from everyone who downloads. The biggest difference though is that you can pay Noisetrade to promote your album on their site. There’s a few different options, but basically your album will be placed on their homepage for a week and you’ll be included in one of their bi-weekly emails that goes out to a pretty massive list.
One way to use Noisetrade to promote an upcoming release is to take a select few songs from it and put them up as an EP or sampler. Not only does this serve to excite your current listeners with some new songs, it can bring you a lot of new listeners, especially combined with Noisetrade’s paid promotion like I talked about above.
But how does this get people to buy your new release when it comes out? Well, you do get the email addresses of everyone who downloads your EP or sampler on Noisetrade. You can keep these emails separate within your mailing list service and send them a special email once the album comes out, letting them know that they can get the whole thing. Even better would be to include a special discount code just for them, since they’ve already gotten a few songs from your release!
5. Utilize your Old Releases
This might be more indirect than direct promotion for your new album, but one good way to reinvigorate your fan base and attract new listeners is to extremely discount or give away your back catalog for a limited time. Tell your listeners about it and ask them to share with their friends! If you’re using Bandcamp for this promotion, you’ll get the emails of every new person who downloads your music, and you’ll be able to send them a nice email letting them know about your new album when it comes out. If your curious about the results of this, check out this case study and see what happened when I gave away all my music for free for a day.
6. Do a Reddit AMA
Reddit is kind of a weird place, but it’s a very popular place. It’s also well known for hosting AMAs (Ask Me Anything) where people essentially allow themselves to be interviewed by the community. The way AMAs work is that you schedule a time that you’re going to be available, and at that time you start a post, allowing people to comment on it and ask you questions. You can use this within your promotion campaign to give people a chance to interact with you directly and have them ask question about your new release. Your fans love to interact with you, so this will get them excited!
7. Do a Live, Interactive Stream of Your New Album
Another way to build excitement is to do a live, one-time stream of your new album before it releases. One way that you could do this is through mixlr.com, which let’s you broadcast audio to a live audience. Basically you can hold an online listening party and interact with your fans while they hear the entire album for the first time. This is another instance where having a preorder set up will give your listeners an action they can take while they’re excited about what they’re hearing.
8. Submit your Album For Review
While you’re working on all this other stuff in your release campaign, it’s a great idea to submit your currently unreleased album to different music sites for review. Spend some time making a list of all the ones you want to submit to that fit your style and genre, and also spend some time coming up with a solid pre-release “press announcement”. And shoot high here… even if you think a certain blog or site is way above you, send it in anyway! You never know what might catch someone’s ear, and you might find yourself getting a review from a huge site and tons of new interest!
As you see, there can be a lot of work involved in running an album release, but I believe it’s worth it! Figure out which of these things you want to try out, be creative, and plan it out. I know you won’t regret the effort you put into this, because your music is worth it!
I’ve been building my career for that past five years as Lowercase Noises, and my blog is meant to share my experience and help you achieve some of the same successes I’ve had. When you sign up for my email list you’ll receive two free ebooks; one detailing all the tools I use to create and promote my music, and an extensive write-up on the best ways to use Bandcamp to promote your music. I’d love to see you there!

Wednesday, August 21, 2013

Group & Evaluate


In just 5 minutes, write down as many words you can that come to mind related to your project or task. Then group the words together by common attributes. Then evaluate what the items in each group have in common.
This is an interesting creative idea that this is. Cause I had just found an app in the iTunes app store. Where you do just the very thing that is mentioned here in this post. Once you see everything on paper or on a computer then you can process everything a little more better once you see it. So all I have to say about it is taken of advantage of all the ideas that you have gathered for yourself and see what you will come up with. Once its on paper and you get the chance to put everything in its proper place.

Wednesday, August 14, 2013

8Tracks’ David Porter: The Radio Isn’t The Record


@evolver.fm
Articles
August 12, 2013 at 6:20 pmby Eliot Van Buskirk
8Tracks’ David Porter: The Radio Isn’t The Record
This guest post from 8Tracks founder and CEO David Porter seeks to distinguish between the two main variants of music streaming service: internet radio stations and on-demand music subscriptions. Given that so many articles out there confuse music fans by lumping these two very different beasts together, we’re in favor of clarifying the situation, which is why we asked for (and were granted) permission to repost this here.
Recent media coverage of the digital music sector has tended to lump all types of music streaming — notably, the radio-style delivery of Pandora and the on-demand access of Spotify — in the same bucket.
In fact, these two primary types of music consumption are quite different in terms of:
Value proposition
Market size
Competition
Business model
Royalty expense
There’s way too much to cover in one post, so I thought it’d be useful to drill down on each of these points of differentiation in a series of shorter entries. Let’s start first with the value proposition.
The Regency TR-1transistor radio
Radio
One helpful way to think about online music services is to consider their historical analogs. Internet radio — what Pandora, Clear Channel’s iHeartRadio, 8tracks, Songza, Slacker and others offer — is designed to function just like regular (terrestrial) radio: listeners pick a category of programming (e.g. music of a format or genre, for an activity or mood, or that “sounds like” one or more artists), hit play, and then tune in passively.
People who listen to radio — whether delivered over the air, via cable, satellite or internet — benefit because music has already been selected, reducing their time and effort. Listeners can be lazy. Unlike the 30-60 minute format of television or the 90-120 minute format of film, the five-minute format of music lends itself to “packaging” so that a listener doesn’t have to keep returning to his device time and again to pick another track. While the album accomplishes this objective to a certain extent, radio offers longer listening and greater variety.
Because radio is programmed by people or algorithm for long-form listening to a variety of artists, it is also the primary means for music discovery (for listeners) and promotion (for artists). This has always been true of traditional radio, albeit less so since the homogenization of the airwaves in the wake of deregulation in 1996. And it is even more true for internet radio, where spectrum isn’t scarce. Pandora plays a wider variety of music than terrestrial radio, and 8tracks extends even further down the Tail, with two in three tracks streamed from independent labels or artists.
As internet radio becomes increasingly ubiquitous, more artists have the opportunity for meaningful exposure, and more listeners have the opportunity for meaningful discovery.
The Technics SL-1200 turntable
On-Demand
While internet radio is the heir to terrestrial, cable and satellite radio, on-demand streaming—what Spotify, Deezer, Rhapsody, Rdio, Daisy/MOG and others offer—is the natural successor to older forms of interactive listening. From vinyl to (ahem) 8-track to cassette to CD to (most recently) digital download, sound recording formats have evolved relatively quickly over the last 50 years. But across all of these formats, the objective is the same: listeners pick a specific song or album or artist, hit play, and then tune in on demand, whenever and as often as desired.
People who listen to a CD, download or on-demand stream benefit from tuning into exactly the music they already know and love. Physical formats for recorded music are purchased and “owned” in the normal sense; digital downloads are sometimes purchased and may be hosted locally or in the cloud. A listener can stream a file she’s uploaded to a “music locker” in an on-demand manner. However, the most widely used on-demand services are those that offer a large, pre-populated catalog of music and require (or seek) a subscription rental fee.
The most voracious music consumers no doubt stand to see the most value from on-demand subscription services: rather than pay $1 for a track on iTunes or Amazon, they can instead stream it — and pretty much any other track that comes to mind — fully gratis on Spotify (subject to ads) or for $5-10 per month on any of the other on-demand services. The relative value proposition to an artist depends on how much a listener tunes in, as the rumored magnitude of Spotify’s sound recording royalty ($0.003 per play) suggests that ~200 plays of a given track would be required for an artist to earn as much revenue as they would from the sale of a download. By way of comparison, Last.fm scrobbling indicates I’ve listened to Moderat’s A New Error more than any other track, for a total of 144 times.
So, Basically…
Radio (Pandora) makes it easy to listen to a particular style of music, with less control but the ability to be lazy; once I’ve discovered new music through radio or friends, I can listen to exactly that track or artist, whenever I want, on an on-demand service (Spotify). The former promotes the sale or rental of music, while the latter — a rental model itself—largely replaces the need for listeners to purchase downloads on iTunes or another digital music store [ed. note: I agree].

Tuesday, July 30, 2013

Thom Yorke Does Like SoundHalo, But iOS Version Lags – Here’s Why


July 29, 2013 at 12:02 pmby Eliot Van Buskirk
Thom Yorke Does Like SoundHalo, But iOS Version Lags – Here’s Why
Any artist can decide whether or not to include their music in the big big music subscription services, just like any app developer can decide whether to sell their app for iOS devices. Thom Yorke is the latest artist to make waves in the former area, pulling his new band Atoms for Peace from Spotify, Rdio, and Rhapsody, because he says subscriptions don’t pay out enough to artists (all-access technology will ultimately benefit culture, but that’s a different story).
One app Thom Yorke does like, SoundHalo, sells live music shows online, so you can watch them in close-to-real time (i.e. during the actual show) or after they take place. If you buy a show, you can stream it online or sync it to any device, including loading it into iTunes. This costs $1.50 per song or $15 for the whole band’s set, in the case of Atoms for Peace, although prices vary.
(You also get a free 30-second preview of each song, might be enough to make a decision whether to see a band “in person or not.)
Not only is Atoms for Peace the second band (after Alt-J) to sell a show through the service, but Thom Yorke, Nigel Godrich, Flea, and the rest of the group even played the app’s official, out-of-beta launch party, of sorts, which you can now watch online or in the SoundHalo Android or mobile web app.
Yes, you can can install SoundHalo on your Android, but there’s no iOS version. The company says it is working on that, but as of today, if you’re on an iPhoneiPad, or iPod Touch, you’ll need to use your device’s web browser to watch stuff on SoundHalo.com, instead of using a native app.
The reason for this, dollars to donuts, is that SoundHalo doesn’t want to give 30 percent of its revenue from iOS users to Apple.
The reason for this, dollars to donuts, is that SoundHalo doesn’t want to give 30 percent of its revenue from iOS users to Apple. We say this in part because we’ve thought about what happens when people sell content through iOS apps before, and in part because when SoundHalo does manage to release its iOS app, you won’t be able to buy shows within the app.
Instead, iOS people will have to buy the shows in a web browser before watching them in the iOS app, while their friends with Androids can buy the show right there in the app and watch it.This is a matter of not just convenience, but speed (after all, in some cases, fans might be frantically trying to get into the show before they miss another song).
“We are currently developing an iOS ‘Player’ which we intend to launch on the App Store in the near future,” says the company. “This will let users download their purchased offline content direct to their iOS device for offline playback.”
The workaround will enable SoundHalo to sell shows without giving 30 percent of the revenue to Apple as part of the in-app purchase program.
It’s also a bit of a pain.
We’re not sure what SoundHalo’s revenue split is with artists, although we have asked about that and hope to have an update soon. Whatever it is, neither side would likely countenance a 30-percent or even 60-percent (if only one party covers Apple’s piece of the action) pay cut — especially considering that SoundHalo has to produce the videos, develop apps, pay for bandwidth, and so on.
Today, SoundHalo is new, and consists of little more than the belief of Thom Yorke and friends, and one other band, in a company that says it can make online music pay. I thought that would start happening five years ago, and I was wrong, for the most part. Why? In part, this is because it’s expensive and hard to scale; everyone involved in the band has to agree to sell a show online (these permissions involve just about every copyright a song can have).
The intersection of two unstoppable trends, online distribution and live music, would seem to hold a lot of promise, but it has yet to take off. If more music fans are going to buy shows to watch on their devices, which would make live online music online the artist-friendly panacea that Thom Yorke wants it to be — then they’re going to run up against Apple’s 30-percent policy, too.
Could the web really be a better platform for selling live online music than iOS? So far, it’s looking that way.
SoundHalo is reportedly courting Metallica, Linkin Park, the Black Keys, Green Day, and other artists, as well as Verizon, Samsung, Google, Skype, and advertising firms.

Tuesday, July 23, 2013

Do musicians need to interact with their fans?


Now, musicians are busy people. Often they play in several projects, or have day jobs, families, or all of the above. So whenever there is talk about social media, newsletters, and marketing in general, it’s understandable that it can seem a little overwhelming. It takes a lot of work just for the artistic side of things, between writing music, rehearsing, playing shows, and all of the logistics that go into those creative endeavors.
But the days of the reclusive rock star hiding backstage, letting record companies and managers do all the promotion and communicating with their fans, is long gone. It’s not enough to write, rehearse, and perform music to develop a sustainable career. Fan interaction has now become part of the job description for today’s musicians.
How We Got Here: Technology
So how did we get here? We’ve seen recording technology reach the point where you can record professionally from the comfort of your own home. You can now take music you recorded at home and easily distribute it to online stores like iTunes and Amazon for a small fee. And the internet, with tools like websites, email, and social media, gives you access to a potential global audience of fans.
The result of these technological advances? A level playing field for all musicians where you can record for cheap, distribute your music for cheap, and reach a potential global audience of fans for practically free. Hooray! Everyone gets a career in music!
Unfortunately, it’s not that straightforward. The flipside of all of this has been that music fans also now have an unlimited choice of music. They can listen to whatever music they want, whenever they want to. Musicians are now competing for the attention of music fans, who are distracted more than ever by the thousands upon thousands of options available to them at any given moment.
3 Reasons to Interact with Your Fans
So do musicians need to interact with their fans? In a word, yes. But here are 3 reasons why it’s important that you do:
1. Keeps fans aware of you
The biggest reason to interact with your fans is to simply keep them aware of you and your music. As previously mentioned, fans have unlimited choices when it comes to music, so it’s extremely important to keep them aware of your music on a regular basis.
2. Solidifies relationships with fans
More and more, fans want to feel a direct connection to the artists themselves. So interacting with your fans not only keeps them aware of your music, but gives you the opportunity to solidify your relationship with them. Every time a fan makes a comment or asks a question on your blog or through social media, you have the chance to respond and make them feel like they’re an active part of your career. But if you don’t respond, they just might pay more attention to an artist that will.
3. Creates "super fans"
As you solidify your relationship with fans and they start to feel like they’re going on this musical journey with you, some of them will become “super fans”. These are the fans that will buy almost everything you put out; from buttons to t-shirts, to limited edition items. They will also come to all your shows, and probably bring their friends. But most importantly, these are the fans that are going to talk about you and promote you through social media & blogs.
Whereas marketing used to focus on finding ways to communicate the value of your music to potential fans, now the key is getting fans themselves to communicate the value of your music to other people. Here’s why that’s so important:
Nielsen recently conducted a study that found that 54% of people are more likely to make a purchase based off a positive recommendation from a friend.
People are tuning out ads and giving more weight to the recommendations of their friends for what movies to watch, which books to read, and what music to listen to. So if you can get to the point where your fans are actively promoting you to their friends, chances are, your fan base will grow, and with it, the attendance at your live shows as well as your music sales.
And one of the best ways to create this kind of word-of-mouth marketing? Developing a relationship with your fans by interacting with them on a regular basis.
Hypebot contributing writer Dave Cool is the Director of Artist Relations for musician website and marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

Saturday, June 29, 2013

Apple iTunes Radio Offers Higher Royalties Than Pandora


iTunes Radio, pictured here, launches this fall, which is why Apple is courting independent labels to join the majors on the service -- but for Pandora, revelations about Apple's terms came at an inopportune time.
As Pandora defends itself from public charges from Pink Floyd that it is trying to skimp on royalty payments, Apple has made it known that it will pay out higher royalties than Pandora. Pandora is the biggest competitor to Apple’s as-yet unlaunched iTunes Radio service.
Apple offered terms that would, in iTunes Radio’s first year, pay each label 0.13 cents per play coupled with 15 percent of advertising revenue proportionate to the label’s share of music played via iTunes. By the second year those terms increase to 0.14 cents per listen plus 19 percent of associated ad revenue. Pandora pays about 0.12 cents per listen under government-set rates.
According to the leaked contracts, which are being sent to individual labels rather than a label consortium such as Merlin, Apple plans to determine how royalties are distributed which includes how many times listener’s hear a song coupled with how much advertising Apple is able to sell through its iAds program. Apple has also stated that it won’t pay royalties when listeners skip a song before it has played for 20 seconds.
Apple plans to push iTunes download sales through iTunes Radio, sweetening the deal for itself and copyright holders, who will benefit from those sales — one reason Apple could be willing to pay higher royalties than the default, government-set rate. Pandora’s Westergren shied away from a comparison between the two services, telling the Wall Street Journal, “It’s apples and oranges.”
Pandora — the putative “orange” in this scenario — was criticized by members of Pink Floyd for trying to get help in lobbying for to sue ASCAP for lower rates, and joined a group of over 130 other bands that stand in opposition to Pandora’s policies. (Pandora pays royalties under a government-set rate, unlike Slacker or Apple.) In their USA Today op-ed, Pink Floyd’s Roger Waters, David Gilmour, and Nick Mason members claim, “For almost all working musicians, it’s also a question of economic survival. Nearly 90 percent of the artists who get a check for digital play receive less than $5,000 a year. They cannot afford the 85 percent pay cut Pandora asked Congress to impose on the music community.”
Pandora vehemently refutes that it is lobbying for any such thing. Pandora founder Tim Westergren hit back in a blog post at what he described as “a lie manufactured by the RIAA and promoted by their hired guns to mislead and agitate the artist community,” and also sought to empathize with the supposedly dejected artists, writing, “As a long-time working musician myself, I fully understand their emotions and concerns.”
This debate over internet royalties began during the last millennium, and could well last until the next one. It’s a complicated situation for several reasons. AM/FM stations pay no performance royalties, for instance, and internet radio companies are free to negotiate directly with rightsholders, as Apple is doing, even though using its dominance in one market to gain an advantage in another (so-called “vertical integration“) might raise antitrust concerns. In other words, pass the popcorn; this thing is far from over.
(image courtesy of Apple)
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Bargain Alert: Arpeggionome for iPhone Is Free Today


The great thing about app developers trying to become popular in the iTunes App Store by dropping their prices is that those price drops are real. If your timing is right, you can save a bundle on music apps –and the developer doesn’t mind, because in the process, you’re just making their app more popular, so that they can then switch the price back to where it was and capitalize on the sudden surge in popularity that came from the price drop.
Today, Arpeggionome for iPhone is free in iTunes (we’ve seen it cost $3-$5 in the past). This app lets you make music on a grid, sort of like Monome. For more information on why you might want it, check out our exclusive interview with its creator, who rode this thing all the way from a Music Hack Day to #8 in the music app section of the iTunes App Store. (The “pro” iPad version still costs $15 today.)
Here’s Arpeggionome for iPhone controlling the Animoog app:
Bargain Alert: Arpeggionome for iPhone is free.
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How I Listen: ReverbNation’s Jed Carlson


How I Listen: ReverbNation's Jed Carlson
Hypebot has always been about the business of music. But in our new series, How I Listen, we're asking industry leaders and artists to share how they discover and consume music. This week features Jed Carlson, the President and co-founder of ReverbNation.
1) What device(s) do you use to listen to music?
iPhone when I run. iPhone w/bluetooth connection in my car. iTunes streamed through AppleTV and home audio system (Sony amp with PSB speakers) at home.
2) What streaming music service(s) do you use most often?
I mostly listen to my own collection and watch videos on YouTube. I occasionally use Pandora.
3) Besides recommendations from friends, how do you discover new music?
Youtube, Pandora, and, of course, ReverbNation (I use the "rabbit hole" button on the site)
4) What new music are you listening to most this week?
Daft Punk's new release (but maybe that's not 'new' anymore?)
5) Shameless Plug: What are you promoting/launching/planning that you want to share?
We're testing out a new way to bubble up the best new stuff from ReverbNation Artists to our homepage. More on that to come.
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Roundtable: Is Music Discovery a Feature or Product?
Music Tech Exec Roundtable: Who Does Music Discovery Appeal To?
Jed Carlson: Why You Need A Social Media Strategy
Top Musician App Providers Respond To Major Facebook Band Page Changes
For Music Discovery, Definition Often Varies
1,000,000th Band Joins ReverbNation
The Biggest Problem With Music Discovery Services
ReverbNation Launches PROMOTE IT Facebook Advertising Platform
Guest Post on 06/24/2013 in How I Listen, Music Business, Music Tech | Permalink

Wednesday, June 19, 2013

Amazing 33 1/3 album series is now avaliable in Apple iBooks


This is a great article that I had found on Evolver.fm. Read and enjoy.
June 18, 2013 at 11:48 amby Eliot Van Buskirk
Amazing 33 1/3 Album Series Is Now Available as Apple iBooks
If you’ve ever read a book in Continuum’s excellent 33 1/3 series about an album that changed your life, you know why we would argue that they are exactly what music needs. It’s all about context, and if your love for (or interest in) a particular album knows no bounds, these “deep dives,” to use the parlance of our times, are well worth reading.
In our interview with the series’ founder David Barker, we learned that there was no plan to make app versions of these much-beloved books. Now, at least, they’re for sale in the iBook store, so in a sense, they have arrived on iOS.
Bonus: From today, June 18, until July 2, every book in the series will cost $5. Prices will increase after that.
If reading’s not your style, twenty-five of the eighty-six 33 1/3 books are also available in audiobook form (thanks, Michael), so you can listen on your PodTrain or ExerWheel instead of seeing with your EyePods.
Here’s the complete list (the below links go to the publisher, but you can find them on iTunes). Surely, there’s something here you like (also, see the interview):
1 Dusty in Memphis- Dusty Springfield 1969 Warren Zanes
2 Forever Changes -Love 1967 Andrew Hultkrans
3 Harvest -Neil Young 1972 Sam Inglis
4 The Kinks Are the Village Green Preservation Society -The Kinks 1968 Andy Miller
5 Meat Is Murder- The Smiths 1985 Joe Pernice
The Piper at the Gates of Dawn- Pink Floyd 1967 John Cavanagh
7 ABBA Gold: Greatest Hits -ABBA 1992 Elisabeth Vincentelli
8 Electric Ladyland -The Jimi Hendrix Experience 1968 John Perry
9 Unknown Pleasures- Joy Division 1979 Chris Ott
10 Sign “☮” the Times - Prince 1987 Michaelangelo Matos
11 The Velvet Underground & Nico - The Velvet Underground 1967 Joe Harvard
12 Let It Be -The Beatles 1970 Steve Matteo
13 Live at the Apollo -James Brown 1963 Douglas Wolk
14 Aqualung-Jethro Tull 1971 Allan Moore
15 OK Computer-Radiohead 1997 Dai Griffiths
16 Let It Be -The Replacements 1984 Colin Meloy
17 Led Zeppelin IV -Led Zeppelin 1971 Erik Davis
18 Exile on Main St. -The Rolling Stones 1972 Bill Janovitz
19 Pet Sounds - The Beach Boys 1966 Jim Fusilli
20 Ramones- Ramones 1976 Nicholas Rombes
21 Armed Forces -Elvis Costello 1979 Franklin Bruno
22 Murmur- R.E.M. 1983 J. Niimi
23 Grace - Jeff Buckley 1994 Daphne Brooks
24 Endtroducing….. -DJ Shadow 1996 Eliot Wilder
25 Kick Out the Jams - MC5 1969 Don McLeese
26 Low - David Bowie 1977 Hugo Wilcken
27 Born in the U.S.A. -Bruce Springsteen 1984 Geoffrey Himes
28 Music from Big Pink -The Band 1968 John Niven
29 In the Aeroplane over the Sea- Neutral Milk Hotel 1998 Kim Cooper
30 Paul’s Boutique -Beastie Boys 1989 Dan Le Roy
31 Doolittle - Pixies 1989 Ben Sisario
32 There’s a Riot Goin’ On -Sly and the Family Stone 1971 Miles Marshall Lewis
33 The Stone Roses -The Stone Roses 1989 Alex Green
34 In Utero-Nirvana 1993 Gillian G. Gaar
35 Highway 61 Revisited -Bob Dylan 1965 Mark Polizzotti
36 Loveless -My Bloody Valentine 1991 Mike McGonigal
37 The Who Sell Out -The Who 1967 John Dougan
38 Bee Thousand - Guided by Voices 1994 Marc Woodworth
39 Daydream Nation -Sonic Youth 1988 Matthew Stearns
40 Court and Spark -Joni Mitchell 1974 Sean Nelson
41 Use Your Illusion I and II -Guns N’ Roses 1991 Eric Weisbard
42 Songs in the Key of Life-Stevie Wonder 1976 Zeth Lundy
43 The Notorious Byrd Brothers -The Byrds 1968 Ric Menck
44 Trout Mask Replica -Captain Beefheart 1969 Kevin Courrier
45 Double Nickels on the Dime -Minutemen 1984 Michael T. Fournier
46 Aja -Steely Dan 1977 Don Breithaupt
47 People’s Instinctive Travels and the Paths of Rhythm - A Tribe Called Quest 1990 Shawn Taylor
48 Rid of Me -PJ Harvey 1993 Kate Schatz
49 Achtung Baby -U2 1991 Stephen Catanzarite
50 If You’re Feeling Sinister - Belle & Sebastian 1996 Scott Plagenhoef
51 Pink Moon -Nick Drake 1972 Amanda Petrusich
52 Let’s Talk About Love -Celine Dion 1997 Carl Wilson
53 Swordfishtrombones -Tom Waits 1983 David Smay
54 20 Jazz Funk Greats - Throbbing Gristle 1979 Drew Daniel
55 Horses -Patti Smith 1975 Philip Shaw
56 Master of Reality -Black Sabbath 1971 John Darnielle
57 Reign in Blood - Slayer 1986 D.X. Ferris
58 Shoot Out the Lights -Richard and Linda Thompson 1982 Hayden Childs
59 Gentlemen -The Afghan Whigs 1993 Bob Gendron
60 Rum, Sodomy, and the Lash -The Pogues 1985 Jeffery T. Roesgen
61 The Gilded Palace of Sin - The Flying Burrito Brothers 1969 Bob Proehl
62 Pink Flag -Wire 1977 Wilson Neate
63 XO - Elliott Smith 1998 Mathew Lemay
64 Illmatic -Nas 1994 Matthew Gasteier
65 Radio City - Big Star 1974 Bruce Eaton
66 One Step Beyond… - Madness 1979 Terry Edwards
67 Another Green World - Brian Eno 1975 Geeta Dayal
68 Zaireeka The Flaming Lips- 1997 Mark Richardson
69 69 Love Songs -The Magnetic Fields 1999 LD Beghtol
70 Facing Future - Israel Kamakawiwo’ole 1993 Dan Kois
71 It Takes a Nation of Millions to Hold Us Back -Public Enemy 1988 Christopher R. Weingarten
72 Wowee Zowee -Pavement 1995 Bryan Charles
73 Highway to Hell- AC/DC 1979 Joe Bonomo
74 Song Cycle -Van Dyke Parks 1968 Richard Henderson
75 Spiderland - Slint 1991 Scott Tennent
76 Kid A - Radiohead 2000 Marvin Lin
77 Tusk - Fleetwood Mac 1979 Rob Trucks
78 Pretty Hate Machine Nine Inch Nails 1989 Daphne Carr
79 Chocolate and Cheese Ween 1994 Hank Shteamer
80 American Recordings Johnny Cash 1994 Tony Tost
81 Some Girls The Rolling Stones 1978 Cyrus Patell
82 You’re Living All Over Me Dinosaur Jr. 1987 Nick Attfield
83 Marquee Moon Television 1977 Bryan Waterman
84 Amazing Grace Aretha Franklin 1972 Aaron Cohen
85 Dummy Portishead 1994 RJ Wheaton
86 Fear of Music Talking Heads 1979 Jonathan Lethem