A Musician's Guide To MailChimp MailChimp is one of the more popular options for musicians' email newsletters. It has a free tier and offers a wide range of tools and features for the pro music marketer. Like a number of smart web companies that offer services for broad markets, MailChimp has a guide to using MailChimp for Music. It combines general features musicians might find useful along with some specific to music that were new to me. Mailchimp for Musicians The MailChimp for Music guide focuses on basic MailChimp features of which you should be aware including some especially for musicians. Here are a few worth highlighting: Email-for-Download Campaign Using an integration with CASH Music, you can trade a free download for a new email address. Create An RSS-To-Email Campaign Whenever you post on your blog you can automatically send an email alert to subscribers. Socialize Your Campaign Not only does MailChimp have social features but they also have templates to allow you to generate emails based on ecommerce outlets including iTunes. Share Your Music MailChimp will host your audio files for free downloads. There are more features of interest to musicians though the above are particularly relevant. MailChimp's templates and design options are also quite strong. You can see examples of the wide range of possibilities. MailChimp is the Leader While people often mention MailChimp's 2000 subscriber free tier, that's an offer you can find elsewhere. I'm really most impressed by MailChimp because they have such advanced features as A/B testing and keep adding new ones like drip email campaigns. These are the kinds of features that allow you to fine-tune marketing campaigns and develop closer relationships with fans who are likely to spend more money and see more shows. So that means MailChimp is a solid long-term tool for any musician who wants to grow their business.
Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
Wednesday, January 28, 2015
Tuesday, June 17, 2014
How to Create a Convincing Crowdfunding Campaign Five Crowdfunding Tips for Every Campaign
A successful crowdfunding campaign is multi-faceted: there are many delicate components that must be carefully tended in order for them to all work together. In the past, we’ve discussed these components, but now it’s time to look into the ways in which a business can improve their crowdfunding cash flow after they’ve launched a campaign. Before continuing, please review the following archived articles — in case you missed them the first time!
Use Social Media Crowdfunding to Revitalize Your Campaign
The Crowdfunding Checklist
How to Create a Convincing Crowdfunding Campaign
Five Crowdfunding Tips for Every Campaign
#1) Establish Different Levels for Contribution
Leveling your campaign’s incentives is a great way to attract donations. By giving away large perks to the most munificent supporters, you may encourage others to follow-suit without stopping the smaller contributors from pitching-in. Consider a ladder: those who wish to climb to the top have put in the most effort and will receive accordingly; those who wish to only stand a few feet taller can still do so, but will less commendation. With various incentives available, there is going to be an option for everybody.
#2) Incorporate Unique Perks
In conjunction with tip #1, you should chose original perks as a way to boost your crowdfunding cash flow. With unique perks specific to your proposal, donors will see more reason to contribute. Although the smallest perk may not be as valuable as the “top-prize”, it should still be enticing enough to make small funders feel it is worth it to contribute. By giving away all of the best perks only to the large donors, you will in-turn reject those giving anything less, which is one of the worst worst things you can do. So, think about this carefully and do the research. Determine what will get people involved at all rungs of the ladder.
#3) Film a Video
When you first launched your campaign, you developed a story (a background) to gain supporters. Take this one step further and film a video. Since a video combines both audio and visual components, it is that much more powerful. A video is an excellent way to engage with an audience, using images, music, commentary, and much more. In addition, videos are pervasive and can go viral over night. Put the effort into filming a professional video and you will notice a huge difference in your crowdfunding cash flow.
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