ReverbNation Closes Reverb Store, Turns To MerchOutfitters For Artist Merch

ReverbNation Closes Reverb Store, Turns To MerchOutfitters For Artist Merch

(UPDATE 3) ReverbNation has closed its Reverb Store offering merch-on-demand. Apparently use by musicians was limited and ReverbNation will now be offering musicians a discount on merch in bulk orders through MerchOutfitters.com. Though this can't clearly be described as a trend, the ability to sell merch through a variety of outlets, from Spotify to live shows enhanced with mobile apps, may be supporting a shift away from the limits of print-on-demand to custom short runs even for artists with relatively limited merch needs.

ReverbNation's issued this statement:

"As of September 30, 2014, ReverbNation will no longer offer the ReverbStore to Artists. We know that merchandise sales are an important part of being a musicians so we've reached an agreement with MerchOutfitters.com. They're offering ReverbNation customers a 10% discount on all merchandise."

MusicOutfitters is owned and operated by Mixonic, a leader in online custom media and products since 2001.

As an alternative, DizzyJam is encouraging artists to meet their on-demand merch needs with them:

"To continue to support the scene we love, Dizzyjam is helping those who’ve lost access to a print-on-demand store, by offering an extra 5% commission to anyone who signs up for a free account with us between now and September 20th."

Print-on-demand services seem most useful for bands who sell merch in very limited quantities or who want to test demand for new items.

But as merch becomes a more important piece of the music revenue pie, a wider range of options for selling merch are emerging, from Spotify partnerships to mobile apps to better serve fans, and they almost all rely on musicians having bulk merch available and usually require musicians to fulfill orders themselves. So I'm guessing merch manufacturers offering custom short runs are currently benefiting.

 Check me out on Reverbnation Page: Hayzeemusic Reverbnation page.

Location:Sycamore Dr,Lancaster,United States

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions and more...

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions

Here's some action from music support elves making DIY artists' lives easier. Just in time for the biggest sales season of the year, Bandcamp introduces gifting. Now you can give digital downloads as gifts with physical products up next. Over at Topspin they've added a promo exchange as well as advertising options via ArtistLink, which is a rebranded version of GoDirect now on its own site. So go make merry and benefit from the season while building to an awesome New Year!

Bandcamp Adds Gifting

Yesterday Bandcamp announced the option to buy and send digital music as gifts:

"You can now send any album or track on Bandcamp as a gift. Just click 'Send as Gift' (below the Buy Now link), enter the recipient’s email address, add an optional personal message, and then check out as always."

"Your friend will get an email containing a link to the high-quality download, as well as instant, unlimited mobile access to the music via the free Bandcamp app."

Physical items will also soon be available. Gift recipients can easily set up a Bandcamp fan account if needed without making an additional purchase.

For folks wanting specific music as gifts, there's a Bandcamp wishlist option.

As Bandcamp notes:

"Your fans would love to support you by giving your music to their friends. Please let them know that there’s now an easy way to do so!"

In some respects this is an increasingly basic ecommerce feature but, given the power of Bandcamp for indie artists, it's well worth noting.

ArtistLink Promo Exchange and Advertising

ArtistLink, previously known as GoDirect, is the home for various free services developed by Topspin.

ArtistLink is the gateway to getting an artist's page at artists.MTV, VH1 or CMT and uploading your content. ArtistLink also supports integrated sales and downloads on your page.

In addition, ArtistLink offers fan-gating, i.e. requiring an email address, Twitter follow or Facebook like to access content.

In yesterday's newsletter, Topspin announced the ArtistLink Promo Exchange:

"The ArtistLink Promo Exchange is a free and optional cross-promotional network where your offers are promoted to fans of similar artists and in return you agree to allow other artists to promote their offers in front of your fans. The more impressions you give to other artists, the more impressions you get in return."

And if you want to pay for more specific promotions, ArtistLink now has an advertising program.

They say they have more plans ahead so go sign up now to hear about it before we post about it.

Odd Future Joins The Pop-Up Store Craze – hypebot

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