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Showing posts with label DIY. Show all posts
Showing posts with label DIY. Show all posts

Tuesday, October 28, 2014

DoclerMusic Combines Music Concerts and Lessons On New Livestreaming Platform


DoclerMusic Combines Music Concerts and Lessons On New Livestreaming Platform

DoclerMusic is a new livestreaming and fan interaction platform for musicians. The basic service is free for artists and viewers with tipping plus fees for private concerts and lessons. The initial range of interactions supported by DoclerMusic suggest that it has the potential to become a key tool for DIY artists. DoclerMusic officially launched late last month after a summer long beta period so go check them out and tell us what you think!

DoclerMusic looks like a potentially strong tool for indie musicians. The basic entry price of free reduces initial friction with various ways to monetize available including tipping as well as paid private lessons and concerts.



Live Music Streaming With DoclerMusic.com

Here's an infographic showing how DoclerMusic works.

Direct communication between artist and fans is possible, for example, texting is an option. But voice communication is also possible in private concerts and lessons.

I think combining live shows and music lessons is a strong move and creates the potential for DoclerMusic to become an important platform for artist communication with fans.

You can compare DoclerMusic, from their perspective, to other livestreaming options.

My only concern at this stage may seem somewhat small but I think is really important for musicians on the web these days. Profiles do seem to have links to other accounts but they're not live.

In addition, the Artist Terms include:

"Advertising other websites (youtube.com, justintv.com and cobrands, ustream.com, dailymotion.com, metacafe.com, vimeo.com etc.) or services is strictly prohibited, unless expressly allowed by Website Operator in this Services Agreement."

I'm not sure how far that prohibition goes and I understand competitive issues but it's really important that artists have clickable links to whatever site is important to them in their profiles, which will likely include YouTube.


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Thursday, August 28, 2014

Getting Great Album Art On A DIY Budget.


Getting Great Album Art On A DIY Budget.

By Jhoni Jackson from the SonicBids Blog.

If you’re not a studied designer, the thought of commissioning an album cover may be a little overwhelming (especially considering how strongly we've emphasized its importance!). Nobody freak out, though. Simply by reading this, you’ve already shown some enterprising spirit – and that’s just the kind of moxie you’ll need to realize your cover art dreams.

Resourcefulness and networking are as crucial here as they are in booking, garnering press, and landing a label. But, hey, you’re an independent musician. You’re a go-getter by nature. Even for the newly indoctrinated, that mindset combined with this step-by-step guide will make the process relatively painless – and on budget, too.

Please note: For the sake of this story, we're focusing on covers made using graphic design, not solely photography. Sometimes you'll want a combination of the two, and if that's the case, keep in mind that, depending on the artist's skill set, you might have to handle the photo part first with a separate commission.

How to find the right graphic designer for you

You can Google design firms, sure. But if you want to keep this project within an independent musician’s presumably tight budget, you’ll need to muster up a little more DIY gusto and dig around significantly more.

Call upon your fellow fledglings

If you don’t know a qualified graphic designer pal willing to work for free, a pro bono cover is still a possibility. Just like you’re working to build your fanbase, there are artists looking to build their portfolios. Post on your personal social media account and see if anything turns up. Make some flyers with a few notes about your tunes and what you’re looking for, then post them in the graphic design wing of your local college, as well as nearby coffee shops and art supply stores. You might just snag yourself a novice but naturally talented designer who’s itching to work with a band.

Hold a contest

How's your social media following? A band or artist with even just a couple hundred likes on Facebook will have at least a few budding designers in the mix. Holding a contest is a fun and free option for any band, but it's best if you have music available online – otherwise, even if they've seen your live show, they'll be designing sort of blindly. This is an extra great move, really, because it also engages your fans. Be sure to offer prizes in addition to the bragging rights, and provide clear information about what you're looking for. (See below for information on image specs.)

Tap into a design hub

There are freelance marketplaces that charge a fee to post a gig, but there are a few, like Elance, that don’t. Take a gander at the type of folks available first, then decide if soliciting there is right for you.

Another route to try is a community like Deviant Art. Artists from around the world who specialize in practically every medium imaginable strut their stuff there, and a lot of them are open to commissioned work.

Discussing the design

It’s helpful to have an idea in mind, and examples are great illustrative tools. Peruse artwork in the review section of your favorite outlet, but don’t limit yourself to what’s already been done. Check out art publications too, like Juxtapoz or Hi-Fructose. Think about your favorite films or even fashion designers. Even a photo in a random magazine that caught your eye could serve as the inspiration for your cover.

Be sure to ask for a sampling to get an idea of their style if you haven’t already seen their work. Sending them your EP or LP should be common sense but, just in case: Yes, you should do that. Figure out if what you’re looking for is something they’re capable of and excited about. The optimal relationship is one of mutual super-enthusiasm and, while you might not be that lucky, a severe mismatch could end poorly for both parties.

If you are lacking direction for your artwork, you’ll have to hook up with a designer who's okay with starting from scratch. This involves putting a lot of trust in them, but if you’re into their work and they’re into your music, there’s a good chance that, after thorough discussion, you can find creative common ground.

Sealing the deal: payment and policies

Price is something to discuss before any work is started, of course. How long the project will take and other details should also be settled upon beforehand. There are no finite rules for any of these particulars, especially when working with freelancers. Any designer who doesn’t finalize the fine points before officially getting started is likely one you shouldn’t be working with.

Image specifications

Are you going to have CDs made? Vinyl? Will your release only be for sale digitally? Or are you going for a triple sales threat? Your artist will need to know how you’ll be using the artwork because each medium has its own specifications.

For images that will only be used online, you’ll want to keep the resolution at 72 DPI (good quality, but won’t load like you’re on dial-up). If you plan to print the artwork on any medium, a resolution of 300 DPI is standard. Both should be in the best quality RGB color mode – even if it’s a black-and-white image – and in JPEG (.jpg or .jpeg) format. It should go without saying that the image should be a perfect square – and, preferably, at least 1600 x 1600 pixels in size. (You can always make it smaller.)

Vinyl and compact discs require a few extra steps compared to digital, but the specs aren’t hard to follow. And, luckily, Disc Makers has a handy array of templates available online. (Always double-check with your manufacturer, though.)

Money talks

Strapped for cash? Can’t offer a single dime? In addition to credit for the work, try offering a slew of guest spots at shows or merch or both. Obviously, this won’t fly with everyone. Newer designers looking to beef up their portfolios are your best bet in this situation.

When negotiating with a more established designer, rates will vary. You’ll be hard-pressed to find someone who charges less than $50, though. The going rate for design work by a seasoned pro is closer to $200, and can soar upwards from there depending on how time-consuming your design will be and their level of experience. If you can swing it and you really love their work, by all means do it. It’s like show guarantees – the party in question has presumably climbed their way up to that fee, and the results will likely prove to be worth the cost.

What if I don’t like the design?

This might be the trickiest part. To avoid issues, here’s a few things to talk about with your designer – again, do this before they begin working.

Consider asking for a draft. A rough sketch of what’s to come will give you insight into the final product. Additionally, could the designer share with you how things are coming along around the halfway point? You’d have to keep in mind that it’s not finished, of course, but if something like the color scheme is completely off, correcting that issue at this stage would save both of you a lot of strife.

Be straightforward in asking what will happen if you're unsatisfied with the artwork. You know your degree of pickiness – if they’re going to refuse to make alterations once they’re done, you might want to seek out another artist. It is a service, however, so keep that in mind. Communication from the start is vital in avoiding this kind of situation altogether.

Wednesday, April 9, 2014

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions and more...
DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions
Here's some action from music support elves making DIY artists' lives easier. Just in time for the biggest sales season of the year, Bandcamp introduces gifting. Now you can give digital downloads as gifts with physical products up next. Over at Topspin they've added a promo exchange as well as advertising options via ArtistLink, which is a rebranded version of GoDirect now on its own site. So go make merry and benefit from the season while building to an awesome New Year!
Bandcamp Adds Gifting
Yesterday Bandcamp announced the option to buy and send digital music as gifts:
"You can now send any album or track on Bandcamp as a gift. Just click 'Send as Gift' (below the Buy Now link), enter the recipient’s email address, add an optional personal message, and then check out as always."
"Your friend will get an email containing a link to the high-quality download, as well as instant, unlimited mobile access to the music via the free Bandcamp app."
Physical items will also soon be available. Gift recipients can easily set up a Bandcamp fan account if needed without making an additional purchase.
For folks wanting specific music as gifts, there's a Bandcamp wishlist option.
As Bandcamp notes:
"Your fans would love to support you by giving your music to their friends. Please let them know that there’s now an easy way to do so!"
In some respects this is an increasingly basic ecommerce feature but, given the power of Bandcamp for indie artists, it's well worth noting.
ArtistLink Promo Exchange and Advertising
ArtistLink, previously known as GoDirect, is the home for various free services developed by Topspin.
ArtistLink is the gateway to getting an artist's page at artists.MTV, VH1 or CMT and uploading your content. ArtistLink also supports integrated sales and downloads on your page.
In addition, ArtistLink offers fan-gating, i.e. requiring an email address, Twitter follow or Facebook like to access content.
In yesterday's newsletter, Topspin announced the ArtistLink Promo Exchange:
"The ArtistLink Promo Exchange is a free and optional cross-promotional network where your offers are promoted to fans of similar artists and in return you agree to allow other artists to promote their offers in front of your fans. The more impressions you give to other artists, the more impressions you get in return."
And if you want to pay for more specific promotions, ArtistLink now has an advertising program.
They say they have more plans ahead so go sign up now to hear about it before we post about it.

Saturday, April 5, 2014

How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend

Hot Topics in the Industry
How Creating a Set List is Hot Topics in the Industry
How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend
How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend
A Guest Post by Crowd Audio
There is this scene in “High Fidelity” with John Cusack where he obsesses over the perfect mixtape to give to a girl.
It might be in the book, but in my memory it’s still played by John Cusack because he’s just so good at being confused, flabbergasted and cool, all at the same time.
But you need to take care when you’re making a playlist for your girlfriend. You can’t just mess around with that without some serious brainstorming. And you definitely don’t want to accidentally put a song on there that’s a reminder of your last relationship.
Girls pick up on that because they know they’ve never heard the song and they’ll put two and two together. Because they’re smart like that.
And you need to put the same amount of care into structuring your set list for your next show. The DIY musician blog over at CD Baby has some good points on choosing the right songs in your setlist, but I’m looking at from a different standpoint. The set list has to convey a journey. It has to be a show. Therefore it has to have dynamics and contrast.
Let’s look at some examples.
Start Off Strong
If you’re an unknown band, then start off with a powerful and catchy tune that’ll catch the attention of the audience. Especially if you’re the opening act.
If you have a following and they all like that “one song” you wrote, don’t even think about opening with that. Make the audience wait. Otherwise they’ll just leave like if Journey played Don’t Stop Believin’ at the start of their show.
Keep the Momentum Going
Once you’ve nailed the audience in a trance of musical euphoria, keep going. I would say the first two songs should be interchangeable. They should be just as powerful and catchy to keep the audience glued to the stage.
Sidenote: I realize “catchy” doesn’t necessarily reflect what every musician is trying to evoke with his music. What I mean is “memorable,” “eye-opening,” or “exciting.” Basically pick the song that you think everyone will think is awesome.
Relax
Now it’s time to lay back and enjoy yourself. You’ve caught the audience in your musical web so you can afford to take a side-step into a slower song or a ballad. Think of it like a surfer: It’s the time you spend paddling back out after catching that big wave. You give yourself and the audience a welcome change of pace.
Depending on the length of your set, this might be more than one song. It might even be a separate subset of your concert. I remember this Smashing Pumpkins gig where Billy Corgan came out and played a whole acoustic set by himself in the middle of the show.
The band I am in use this technique as well to lengthen our set when we haven’t rehearsed every single song together. Instead of everybody playing all the time, the drummer and bass player take a break in the middle of the set and the two of us(guitar player and singer) sing a few of our quieter songs.
Pick Up The Pace
Once you’ve nailed that big chorus in your ballad, it’s time to start winding up the dynamics of your set list again. Pick a song that’s a little different than a ballad but not super energetic. Think of it like the eye before the storm. Play a song that’s groovy but subdued.
Funny story, but I was at White Snake a few weeks back and they followed this sort of structure almost exactly. After they played their relaxing ballad “Is This Love?” they played “Here I go Again,” which is kind of a massive rock song.
However, it’s not as ferocious as “Still of the Night,” that they ended the show with. And that leads me to…
End With a Bang
Whatever your single is that everyone came to listen to, this is where you play it. If every band in the world only played their hits at the beginning nobody would stick around until the end.
And again, if nobody’s even seen you play and they’ve stuck around for the end, rewards with an ace of a song up your sleeve.
Alright, I’m clichéd out.
If you’re serious about taking your music to the next level but have no idea on what makes a professional mix, use Crowd Audio’s competition service to launch a contest around your music where you can pick the mix you like the most out of dozens of submissions.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.
FacebookMixxDeliciousTwitterGoogleDiggYahooRedditmyspaceFriend FeedStumble Upon
Like Creating a Mix Tape for Your Girlfriend
How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend
A Guest Post by Crowd Audio
There is this scene in “High Fidelity” with John Cusack where he obsesses over the perfect mixtape to give to a girl.
It might be in the book, but in my memory it’s still played by John Cusack because he’s just so good at being confused, flabbergasted and cool, all at the same time.
But you need to take care when you’re making a playlist for your girlfriend. You can’t just mess around with that without some serious brainstorming. And you definitely don’t want to accidentally put a song on there that’s a reminder of your last relationship.
Girls pick up on that because they know they’ve never heard the song and they’ll put two and two together. Because they’re smart like that.
And you need to put the same amount of care into structuring your set list for your next show. The DIY musician blog over at CD Baby has some good points on choosing the right songs in your setlist, but I’m looking at from a different standpoint. The set list has to convey a journey. It has to be a show. Therefore it has to have dynamics and contrast.
Let’s look at some examples.
Start Off Strong
If you’re an unknown band, then start off with a powerful and catchy tune that’ll catch the attention of the audience. Especially if you’re the opening act.
If you have a following and they all like that “one song” you wrote, don’t even think about opening with that. Make the audience wait. Otherwise they’ll just leave like if Journey played Don’t Stop Believin’ at the start of their show.
Keep the Momentum Going
Once you’ve nailed the audience in a trance of musical euphoria, keep going. I would say the first two songs should be interchangeable. They should be just as powerful and catchy to keep the audience glued to the stage.
Sidenote: I realize “catchy” doesn’t necessarily reflect what every musician is trying to evoke with his music. What I mean is “memorable,” “eye-opening,” or “exciting.” Basically pick the song that you think everyone will think is awesome.
Relax
Now it’s time to lay back and enjoy yourself. You’ve caught the audience in your musical web so you can afford to take a side-step into a slower song or a ballad. Think of it like a surfer: It’s the time you spend paddling back out after catching that big wave. You give yourself and the audience a welcome change of pace.
Depending on the length of your set, this might be more than one song. It might even be a separate subset of your concert. I remember this Smashing Pumpkins gig where Billy Corgan came out and played a whole acoustic set by himself in the middle of the show.
The band I am in use this technique as well to lengthen our set when we haven’t rehearsed every single song together. Instead of everybody playing all the time, the drummer and bass player take a break in the middle of the set and the two of us(guitar player and singer) sing a few of our quieter songs.
Pick Up The Pace
Once you’ve nailed that big chorus in your ballad, it’s time to start winding up the dynamics of your set list again. Pick a song that’s a little different than a ballad but not super energetic. Think of it like the eye before the storm. Play a song that’s groovy but subdued.
Funny story, but I was at White Snake a few weeks back and they followed this sort of structure almost exactly. After they played their relaxing ballad “Is This Love?” they played “Here I go Again,” which is kind of a massive rock song.
However, it’s not as ferocious as “Still of the Night,” that they ended the show with. And that leads me to…
End With a Bang
Whatever your single is that everyone came to listen to, this is where you play it. If every band in the world only played their hits at the beginning nobody would stick around until the end.
And again, if nobody’s even seen you play and they’ve stuck around for the end, rewards with an ace of a song up your sleeve.
Alright, I’m clichéd out.
If you’re serious about taking your music to the next level but have no idea on what makes a professional mix, use Crowd Audio’s competition service to launch a contest around your music where you can pick the mix you like the most out of dozens of submissions.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.
Crowd Audio helps you take your music to the next level. They connect independent bands and musicians with excited audio engineers eager to help them with their music.
If you’re a musician, Crowd Audio gives you access to a community of audio engineers eager to mix and master your music, giving it that professional sound.
If you’re an audio engineer, Crowd Audio creates a community of like minded individuals looking to gain experience by doing the audio work they love.
Through community and crowdsourced competition, bands get a professionally produced sound while audio engineers get exposure and experience.
FacebookMixxDeliciousTwitterGoogleDiggYahooRedditmyspaceFriend FeedStumble Upon