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Showing posts with label Digitial. Show all posts
Showing posts with label Digitial. Show all posts

Sunday, November 2, 2014

The Problems Musicians Face and How To Solve Them, Pt. 3

The Problems Musicians Face and How To Solve Them, Pt. 3

Written by Tommy Darker, originally published in The Musicpreneur.

Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.
This is the 3rd part. Each part is linked at the end of the post.
PART 3

Digital native musicians have always struggled with the same problems. Actually it’s just one.

We have shaped the digital world and its tools according to our needs (a tool is created because it solves a real need for a sizable amount of people). These tools have dominated culture and shaped our behaviour, consistently, no matter where in the globe we reside.
That is to say, our behaviour becomes incrementally homogenized. The more we progress in the digital world, the more interconnected we become with one another, the more we influence each other and the less differentiated our behaviour happens to be.
That is not to say that there are no local specialities (ie. very specialized needs that make sense only in a local environment), but the vast majority of today’s projects seem to spring from the same global motives.
Refraining from generalizing the situation, I could state: within the context of the en-masse-spread culture of the digital world, musicians have faced the same problems.
The aforementioned problems of part 2 existed, exist and will keep existing in the digital economy until musicians realize and accept that the context and the economics of the Digital Era (dominating medium: the Internet — main characteristic: interactivity) are different from the Electrical Era (dominating media: TV and radio — main characteristic: broadcasting).
The problem is one, and it roots back to the belief that the way we obtain knowledge and do business are still the same.

We still believe we belong to the old music industry. You know, labels, CD sales and stuff. What is the new industry, you ask? We’ll get back to this at the end of the essay.
I’m a fan of retrospection. At this point, I believe it will be helpful to closely examine how the old world was moving and how we’d been dealing with our issues so far, only to see more clearly the new solutions that arise.


Tommy Darker is the writing alter ego of an imaginative independent musician and thinker about the future of the music industry. His vision is to simplify scalable concepts and make them work for independent musicians.

He is a writer about the movement of the #Musicpreneur and founder of Darker Music Talks, a global series of discussions between experts and musicians. He and his work have been featured in Berklee, TEDx, Berlin Music Week, Midem, SAE Institute, Hypebot and Topspin Media. Find him on Facebook and Twitter.

This research and essay is proudly patronized by its readers.



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Wednesday, April 9, 2014

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions

DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions and more...
DIY Merch and Marketing: Bandcamp Adds Gifting, Topspin Intros Cross-Promotions
Here's some action from music support elves making DIY artists' lives easier. Just in time for the biggest sales season of the year, Bandcamp introduces gifting. Now you can give digital downloads as gifts with physical products up next. Over at Topspin they've added a promo exchange as well as advertising options via ArtistLink, which is a rebranded version of GoDirect now on its own site. So go make merry and benefit from the season while building to an awesome New Year!
Bandcamp Adds Gifting
Yesterday Bandcamp announced the option to buy and send digital music as gifts:
"You can now send any album or track on Bandcamp as a gift. Just click 'Send as Gift' (below the Buy Now link), enter the recipient’s email address, add an optional personal message, and then check out as always."
"Your friend will get an email containing a link to the high-quality download, as well as instant, unlimited mobile access to the music via the free Bandcamp app."
Physical items will also soon be available. Gift recipients can easily set up a Bandcamp fan account if needed without making an additional purchase.
For folks wanting specific music as gifts, there's a Bandcamp wishlist option.
As Bandcamp notes:
"Your fans would love to support you by giving your music to their friends. Please let them know that there’s now an easy way to do so!"
In some respects this is an increasingly basic ecommerce feature but, given the power of Bandcamp for indie artists, it's well worth noting.
ArtistLink Promo Exchange and Advertising
ArtistLink, previously known as GoDirect, is the home for various free services developed by Topspin.
ArtistLink is the gateway to getting an artist's page at artists.MTV, VH1 or CMT and uploading your content. ArtistLink also supports integrated sales and downloads on your page.
In addition, ArtistLink offers fan-gating, i.e. requiring an email address, Twitter follow or Facebook like to access content.
In yesterday's newsletter, Topspin announced the ArtistLink Promo Exchange:
"The ArtistLink Promo Exchange is a free and optional cross-promotional network where your offers are promoted to fans of similar artists and in return you agree to allow other artists to promote their offers in front of your fans. The more impressions you give to other artists, the more impressions you get in return."
And if you want to pay for more specific promotions, ArtistLink now has an advertising program.
They say they have more plans ahead so go sign up now to hear about it before we post about it.