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Showing posts with label labels. Show all posts

Sunday, November 2, 2014

The Problems Musicians Face and How To Solve Them, Pt. 3

The Problems Musicians Face and How To Solve Them, Pt. 3

Written by Tommy Darker, originally published in The Musicpreneur.

Travelling the world and chatting with fellow aspiring artists reveals astounding insights about the future of music. Here’s the deal: we think we all face different problems, but the reality reveals the opposite. I will share one of these insights, explaining what it means for the way we work as musicians and how to move in the future.
This is the 3rd part. Each part is linked at the end of the post.
PART 3

Digital native musicians have always struggled with the same problems. Actually it’s just one.

We have shaped the digital world and its tools according to our needs (a tool is created because it solves a real need for a sizable amount of people). These tools have dominated culture and shaped our behaviour, consistently, no matter where in the globe we reside.
That is to say, our behaviour becomes incrementally homogenized. The more we progress in the digital world, the more interconnected we become with one another, the more we influence each other and the less differentiated our behaviour happens to be.
That is not to say that there are no local specialities (ie. very specialized needs that make sense only in a local environment), but the vast majority of today’s projects seem to spring from the same global motives.
Refraining from generalizing the situation, I could state: within the context of the en-masse-spread culture of the digital world, musicians have faced the same problems.
The aforementioned problems of part 2 existed, exist and will keep existing in the digital economy until musicians realize and accept that the context and the economics of the Digital Era (dominating medium: the Internet — main characteristic: interactivity) are different from the Electrical Era (dominating media: TV and radio — main characteristic: broadcasting).
The problem is one, and it roots back to the belief that the way we obtain knowledge and do business are still the same.

We still believe we belong to the old music industry. You know, labels, CD sales and stuff. What is the new industry, you ask? We’ll get back to this at the end of the essay.
I’m a fan of retrospection. At this point, I believe it will be helpful to closely examine how the old world was moving and how we’d been dealing with our issues so far, only to see more clearly the new solutions that arise.


Tommy Darker is the writing alter ego of an imaginative independent musician and thinker about the future of the music industry. His vision is to simplify scalable concepts and make them work for independent musicians.

He is a writer about the movement of the #Musicpreneur and founder of Darker Music Talks, a global series of discussions between experts and musicians. He and his work have been featured in Berklee, TEDx, Berlin Music Week, Midem, SAE Institute, Hypebot and Topspin Media. Find him on Facebook and Twitter.

This research and essay is proudly patronized by its readers.



Guest Post on 09/08/2014 in D.I.Y., Music Business | Permalink


Location:Sycamore Dr,Lancaster,United States

Saturday, August 17, 2013

Want a record deal? Here is what you need to do. (Music clout.com)


Want a record deal? Here is what you need to do.
Want a record deal? Here is what you need to do.
To get signed, it used to be enough to simply have a talent and bump into the right person, or by sending your demo into a label, but not any more.
With the changing landscape of the recording industry, A&R’s are a lot more hesitant to sign unknown acts, so unless you can prove to the record label that there’s a good chance they’ll recoup the money they invest in you, its very unlikely you are going to get signed.
So, what are A&R’s looking for when they’re getting ready to potentially sign someone? Here are a few things you can to do to increase your chances of getting their attention.
1. Having an amazing draw at your shows
If you want to get a record deal, you need to prove that you can draw in big crowds to your shows. These crowds pay for tickets and show up at all your gigs. They buy your merchandise, sing along to your lyrics, and go home and tell everyone how amazing you are. These are the type of fans every label likes to see.
2: Sell Units (Physical or Digital)
As well as selling out live shows and making good money on merchandise, another thing record labels want to see is you selling units. This shows that people are willing to support you, and your fan base is still willing to spend money on your music. You won’t be expected to sell anywhere near the amount that major artists do. Record labels realise that there’s only so much promotion you can do as an independent artist. Despite this, they do want to see some numbers. If you can prove you can sell a good amount of songs, A&R’s will be more interested considering you for their label.
3: Have a big, engaged fanbase.
Having large numbers is a good thing, but not enough by itself. Having a large number of Twitter followers for example, who never retweet you or mention you in their feed, is ultimately worthless. If you have 17,000 people on your mailing list, but no one reads any of your emails for example, your list is pretty much garbage. The goal is to build a big, loyal and engaged fan base. Anything less, you’re just wasting your time.
Check out Music Clout’s list of record labels currently considering new artists for representation.
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