In a deal that sources put at $5 million, Samsung has purchased 1 million copies of Jay-Z’s next album, entitled “Magna Carta Holy Grail”. A million Samsung Galaxy smartphone users will receive a free copy on July 4th, 72 hours prior the official release. It's not yet clear that these million copies will count towards Jay-Z's first week positions on Billboard's Nielson Soundscan charts. The rumored $5 per copy price would theoretically allow the business savvy star to qualify, virtually guaranteeing a #1 debut.
"We need to write the new rules."
click on image to enlarge
Samsung owners will receive “Magna Carta Holy Grail” via an app, which can be downloaded starting June 24th. It will offer what the company calls an "unprecedented inside look into the album personal stories and inspiration" and unlock the album for play on July 4, three days before it officially goes on sale for the non-Galaxy owning world.
The new album and the Sunsung deal were unveiled with this three minute commercial debuted during the NBA Finals on Sunday. In the video and accompanying site Jay-Z repeats the theme that the internet has changed everything, and thus, "We need to write new rules."
Samsung owners will receive “Magna Carta Holy Grail” via an app, which can be downloaded starting June 24th. It will offer what the company calls an "unprecedented inside look into the album personal stories and inspiration" and unlock the album for play on July 4, three days before it officially goes on sale for the non-Galaxy owning world.
The new album and the Sunsung deal were unveiled with this three minute commercial debuted during the NBA Finals on Sunday. In the video and accompanying site Jay-Z repeats the theme that the internet has changed everything, and thus, "We need to write new rules."
Bruce Houghton on 06/17/2013 in Major Labels, Music 2.0, Music Business | Permalink
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