BandPage Expands Fan VIP Experiences With Rhapsody Partnership

BandPage Expands Fan VIP Experiences With Rhapsody Partnership

BandPage today announced a partnership with Rhapsody that expands the reach of it's fan VIP Bandpage Experiences offering. Rhapsody will now send targeted notifications,with links to purchase BandPage Experiences directly to fans who have recently streamed or purchased artists in the program. Full integration of BandPage tour dates, bios and photos within Rhapsody will follow in the coming months.

Partnering with site that music fans requesnt is a strategy that BandPage is working aggressively to expand. Last month, they announced similar partnerships to push artist information to Xbox Music and VEVO.

Rhapsody is kicking off their partnership by exclusively marketing BandPage Experiences with Third Eye Blind, Creedence Clearwater Revival, Rozzi Crane, Brandon Boyd of Incubus and Parliament. TEach Experience will be emailed or directly messaged to Rhapsody users who have purchased the artist’s music or streamed them in the last month.

“The newest - and most exciting - way for musicians to generate revenue is through contextual targeting on streaming platforms like Rhapsody,” said J Sider, CEO and Founder of BandPage. “Conversions happen when we reach fans in moments when they are truly and deeply focused on that artist,” said Sider.

According to a recent Nielsen study, up to $2.7B in untapped annual music business revenues exist within fan engagement.. Introduced last spring, BandPage Experiences can captures some of that revenue. According to the company, one summer tour made $100,000 in 48 hours selling VIP Meet-and-Greet Packages.

Third Eye Blind is using the new partnership to offer VIP Ticket Packages which include: a ticket; access to part of the band’s sound check where they'll play new songs; a meet-and-greet, a t-shirt and a signed setlist after the show. "We know that Rhapsody isn't just a streaming music service. It's a place where the ardent fan lives," says Paul J. Springer, Rhapsody SVP.

Related articles

• BandPage Expands Fan VIP Experiences With Rhapsody Partnership (hypebot.com)
• BandPage partners with Rhapsody (musicweek.com)
• Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign (djduece.wordpress.com)
• How To Determine The Value Of Music Licensing Exposure On MTV (plutonicgroup.com)
• Browse Upcoming Shows With Rhapsody Concerts App (hypebot.com)

Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign

Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign

(UPDATED) You won't hear Taylor Swift's new album "Red" on Rhapsody because, according to the paid music streamer, the singer and her management "made a decision not to make her new album available to Rhapsody’s million-plus subscribers for several months". It's not the first time a release has been withheld from music streamers. But Garrett Kamps, Rhapsody's Sr. Director of Content Programming knows that "hundreds of thousands of subscribers" listen to Swift on Rhapsody, so they've launched a campaign to force Swift to stream the album.

Kamps is asking Rhapsody users to "post and Tweet and comment... (and) let Taylor know how much it would mean to all of us to have her latest on Rhapsody". Subscribers are urged to use the hash tag #wherestaylor.

Most who keep releases off music streaming services believe they'll make more money if fans buy the song or album. But Kamps sees it differently. "We pay rights holders for every stream. This means that if you’re still streaming Red a year or even five years from now, the money’s still flowing down the, er, stream," says Kamps. "Doesn’t it seem fair that artists get paid each time you play their song, every time you play their song, rather than a single time when you pay a buck for it?"

Related articles

• Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign (hypebot.com)
• Lorde Calls Taylor Swift Out! (now100fm.cbslocal.com)
• [แปล] Taylor Swift - Cold As You (kimisaeireba.wordpress.com)
• Taylor Swift Announces 'Red' London Tour 2014! (justjared.com)
• Taylor Swift Says She Will Date Who Ever She Wants (now100fm.cbslocal.com)

Is it time to delete your music collection and mirror it on a music subscription like Spotify

Is It Time To Delete Your Music Collection And Mirror It On A Music Subscription Like Spotify

Rhapsody Chief Defends Its Un-Spotify-Like Approach to Free Music | Evolver.fm

Rhapsody Chief Defends Its UnSpotify Like Approach To Free Music