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Showing posts with label music videos. Show all posts
Showing posts with label music videos. Show all posts

Friday, June 27, 2014

So You Wanna Be An Artist Or Writer Or Publicist?

So You Wanna Be An Artist Or Writer Or Publicist?

By indie rapper Kosha Dillz (@koshadillz).

This is an interesting twist. The same advice you give to an artist (rappers, singer, band), you can also give to a writer and/or publicist. I think there are 7 things you must prepare for in basic level, and I think this article can spin off into many responses. There are probably way more things to write about with this topic, but these 7 are very key for anyone who is embarking on a life long journey.
I believe music is an art, just as much as journalism and being a publicist. To make it into a job will take a lot of cojones and patience, and you might want to reconsider heading this route. But since I'm sure you will not reconsider it, let's give it a whirl.

1. Make good music that you can perform x represent great music.
Since being part of the music world is so much of an in-person experience, try making amazing music, that you can play. If you make amazing opera music, you might be in a different work than us, but maybe it can work out provided you find the right feel. Writers and publicists who touch topics that aren't what their brand is…will have them judged by their audience. Basically be involved with the best of the best in the brand you are trying to deliver. If you want that 200,000 email industry contact bullshit for $49, you will deal with clientele that associates with, and it doesn't win you "fans".

2. Have a dope music video / column that delivers your brand.
Music videos are the way to be in 2014. A video can describe a person so much. Let me fix that, a music video will describe you to the person as their first impression because it's the easiest way to get to know you in 3 minutes. Audible Treats does a great podcast of their artists that is well put together, and since we trust the brand, we download it. Writers should start a column. I used to write for Ruby Horney and did interviews with people in a "fill in the blank" form. I always asked silly questions and made people fill in the blanks.

3. Be prepared to be rejected.
Have you ever tried Tele-marketing? It's great practice for the music business. Imagine being rejected a lot by people for whatever reason. No …NO….not interested…I'm not into that kind of music….no. This goes for rappers, writers and publicists. You don't know when a no will turn into the yes.

4. Be prepared to be underpaid.
A lot of people consider music business a hobby. What this does is compare a real writer to a "blogger". It considers someone like MC Supernatural who gets paid tons of cash to perform with his freestyle shows to a random person who is drunk and "freestyles too." Just because you drive a car doesn't mean you are a race car driver, but sometimes all people need is the car. For this reason, you will be underpaid provided you don't stick to your worth.

5. Don't have a backup plan.
Anyone who ever is a part time artist or a part time writer/publicist will never fully understand how to have a full time job as an artist. I have never met a part time doctor, or a part time dentist. They put in years of work for nearly slavery (4 years college, 4 years med school, 3 years residency min, 1 year fellowships). But the pay off is great after all the years of hardwork. Notice how this time is spent working with other people.

6. Document and publish you.
Artists def have to put their life out on the line just like writers and publicists do, because we all know that it isn't always objective reasons for the way things get done. Kevin Lyman recently spoke at the ASCAP conference about ways to introduce music to someone. For him specifically, you'll want to chat about fishing and not your music. For me and people like Diamond Media 360, you'll want to chat about collegiate wrestling. Writers and publicists do the same thing. You can't only pitch music. People want to work with you because of you. At least in my experience…I think.

7. You must go out.
Kinda hard to say. You stress over time, but we all have the same amount. Go out and meet other people. You have to get clients. You have to get things to write about. You need inspiration. You need to show other people support. The internet has made everyone lazy. Stop texting and start calling. Stop sitting in the back and get in the front. Some of my biggest successes, like beaching a video game character in NBA 2k, happened because of me being out at an event. Every article I write is because I am out somewhere and get inspired to write.

Well. I think this is all a good place to start. Recently I was street performing on Hollywood BLVD and was discovered by a Vlogger named Roman Atwood, Vitaly, and Kevin Brueck. Performing for four people has gotten me over 365,000 views in the past few weeks, and inspired me to start my own 30 day vlog challenge.
Subscribe to my 30 day vlog challenge on YouTube.

Related articles

10 Ways To Push A Project 5 Days Before It Comes Out

10 Reminders For SXSW Before You Enter The Abyss

8 Ways Musicians Can Gain Media Coverage Indirectly [Kosha Dillz]


Tuesday, February 18, 2014

How To Be Creative On A Limited Video Budget

How To Be Creative On A Limited Video Budget
Kelley James (@yourboykj) is a singer/songwriter whose music is a fascinating collection of acoustic guitars, hip-hop beats, thoughtful lyrics and freestyle flows. His brand new album 'The Pattern Transcending' was released on Oct 1st, 2013.
Being a recording artist in the digital age means you have more resources than ever to share your content and engage your fans. With so many different blogs, music platforms, and social media outlets, it can start to get a little overwhelming, both from the sheer number of options and the other voices threatening to drown you out.
Despite all these avenues, there is one channel that many artists let fall by the wayside: video. At best, most will have a few videos of themselves performing live. On the other end of the spectrum, some have only a vacant YouTube channel, or worse, no video presence at all.
Creating engaging video content may seem like a burden, but I’m willing to bet it’s actually a lot easier than you think. I’ve pulled together a few easy steps every independent artist should take to not only amp up their content, but increase their digital footprint by connecting with the people who matter most - the fans.
1. When creating content, think outside the box.
Everyone is pretty familiar with the two main standbys that most artists will utilize when it comes to creating videos: the video-blog update and, of course, music videos. One is low budget with the potential to be stale and contrived while the other often seems like too big of an investment for artists who are still growing. That’s why it’s very important to think outside the box when it comes to video content. What are your viewers getting from your videos that they can’t get elsewhere? If the answer is “nothing”, they probably won’t be tuning in any time soon. When I’m creating content for my channel, I like to give my fans something they can’t see at a show or buy on iTunes, so I like to do one of my signature freestyles on-the-spot. Other times, I’ll mash up two songs into one streamlined acoustic performance. Once your viewers realize that they’re getting in on something special when they watch your videos, you can bet they’ll be back again next time.
2. More is less.
There’s proof all over the web that a clever idea can be as valuable, if not more, than a bloated budget. A lack of funds can be a blessing more than a curse in that it forces you to think creatively and work with whatever resources are immediately available. In 2012, I released my single “Summertime On My Mind” and wanted to create a unique video to promote it without spending a ton of cash. I was involved in a campaign for Patagonia at the time called “Repair, Reuse, Recycle” which was aimed at promoting cleaner environmental practices and conserving resources, and I saw one that one of the logos was an acoustic guitar with only one string. Inspiration struck. With the goal of showing that you can create something awesome with only simple tools, I rounded up five friends and six guitars - each with only one string. We played the entire song together, one string per person, and over 13,000 views later, I was able to prove that it doesn’t take more than a few buddies and some ingenuity to make something special. Don’t get caught up in trying to copy the music videos you see on TV, because the average major label video usually has a budget somewhere between $200,000-$500,00. Use your brain and remember, more is less.
3. Utilize live-streaming platforms to bring your content to life.
One of the greatest things that technology is doing for artists is tearing down the barriers between us and our audiences. Live-streaming services only continue to get better with time, and they can be a powerful weapon in your social media arsenal. Websites like StageIt can help you easily create streaming content to share with your fanbase. I use StageIt to turn any location with an internet connection into a concert venue by allowing my fans to tune into scheduled performances via webcam. Artists are free to charge whatever they please for access to the show, and can leave a digital “tip jar” open if audience members feel so inclined. This is a great way to let your audience know that they matter and that you’re willing to go above and beyond to provide them with a unique musical experience.
4. Get to know talented filmmakers and videographers.
Everyone dreams of the day when they’ll be getting paid big bucks to do what they love, but as most of us well know, you have to start somewhere. There are as many talented people behind cameras as there are behind guitars and microphones, and it makes sense for us as artists to get to know each other and discover ways we can help each other out. Filmmakers and videographers want their work to get noticed too, and it never hurts to ask to see if there are options for you to work together to promote your respective brands. Some of them may be willing to work with you for free, while others won’t consider it without some promise of payment - either way, it’s only beneficial to get a sense of what your options are. At the very least, you might find yourself inspired by some of the material you find. I constantly draw new musical ideas and vibes from my friend Mike Greene’s video work. Bottom line: you’ll never know until you get out there and do some research, and with the entire internet at your fingertips, you have no excuse to not do it.
At the end of the day, video content is one of many, many tools that can be used to make yourself stand out from the crowd and engage people. The fact that it gets overlooked by a lot of artist should provide you with that much more incentive to take advantage of it in the most resourceful, cost-effective means possible. Being creative with your webcam today means that you might get to be creative behind a big-budget music video tomorrow - so get to work!

Tuesday, July 23, 2013

11 Top Ways To Create Compelling Music Video Content


11 Top Ways To Create Compelling Music Video Content
As part of our 9th Anniversary, we asked our regular contributors to share their favorite Hypebot posts. This one comes from Bob Baker and Kendra Wright of www.TheBuzzFactor.com
Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a “channel”) if you haven’t done so already. And once in place, your channel must feature new videos on a regular basis.
Why? Because video allows you to connect with fans and potential fans in ways that other forms of media can't touch. People experience things through text differently than they do through audio. Video, which combines both audio and visual stimulation, impacts many people on an even deeper level – which explains why it’s such a popular medium online.
Many artists get excited about video, post one clip, and then move on to the next idea that sparks their interest. Or they have the misguided notion that traditional music videos are the only thing they should post on YouTube. Not true. There are many ways to use video to attract attention and communicate with fans. And, to make the most of your YouTube channel, you should post new and varied content to it every month.
To get your wheels turning, here are 10 ways you can start cranking out fresh videos to engage and increase your fan base.
1) Promote your live events. Do a quick video about an upcoming show to complement the fliers you post online and off. Share the basic details about the event, along with anything special fans can look forward to that will get them excited about the show. This is something you can convey through video that you simply can’t do with a poster or flier.
2) Give fans a peek behind the curtain. Take your fans on a trip behind the scenes. Let them in on the recording process, show them any fun preshow rituals the band has, or record unusual things you come across while on the road. Give them a glimpse of your musical lifestyle.
3) Announce breaking news. A simple text-based Facebook announcement is so old school, how do you expect to stand out in the newsfeed? Catch up with the times and release breaking news in the form of short videos! Have you picked a release date for the new album? Want to introduce your new guitar player? Crank up your Flip video camera or smartphone and give fans a treat.
4) Show off new merch. Sure, you can post a photo with the new T-shirt design. But maybe you could take that a step further and actual wear one and model it in a video! Have any cool stories about your new designs? Wanna do a silly commercial on why fans should buy your merch? Plain ole images are so predictable. Give fans a cool heads-up on the new products you have coming out via video!
5) Let your fans interview you. Encourage fans to send in questions and answer them on camera. It’s a quick and easy way to make your fans feel special (be sure to state their name as the source of the question), which will inspire them to share the video with their friends. Chances are, if one fan is curious about something, there’s another out there who wants to know too.
6) Talk about who you are when you’re not onstage. Fans want to feel like they know you. Being a musician is just one small part of who you are. Do you have special causes you rally behind? What other artists are you listening to? Who influences your songwriting? Have any great, positive insight on life that you want to pass along to fans?
These types of videos specifically appeal to the niche of super fans who are interested in learning anything you’d like to share. But they are also a great way to show another side of yourself.
7) Make a video for every song. In a recent interview I did with indie music phenom MC Lars, he recommended that every musician make a video for each song they want to promote. Watch that video (in which Lars shares some great tips on how to make a living as a DIY artist) here.
8) Give video music lessons. Do instructional videos of how to play your most popular songs. Have any tricky tuning or chord progressions? Or, do you see your songs played incorrectly on a lot in covers? Give your musician fans cool insight into how to play your tunes straight from the fingers that created them them.
9) Document a goal. Are you trying to raise money through a Kickstarter campaign to pay for a project? Are you already in the process of recording a new album or EP? Have you challenged yourself to write one new song a day for 30 days in a row? Great! Use video to update your fans on where you are with the goal.
Remind people of the details and let them know how they can help. This is a great way to keep creating awareness on projects that stretch over a long period of time. If you only talk about your project or goal once, it may lose buzz and momentum before completion. Keep it on their minds via video updates.
10) Explain the inspiration behind your lyrics. The beauty of music is that we all get to interpret it through our own filters. What a set of lyrics means to you can be completely different to someone else. But it can be really interesting to hear what inspired certain songs to be written, or to find out how the story ended in real life. Share these insights about your songs with your fans.
And here's an extra bonus tip for good measure ...
11) Share cool moments with your fans. Did someone propose onstage at one of your shows? Did you capture any video of epic costumes at a Halloween show? Did a fan send you some amazing art? Find unique ways to highlight these moments, say thanks to your fans, and let others know just how great your fans really are!