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Showing posts with label Taylor Swift. Show all posts
Showing posts with label Taylor Swift. Show all posts

Wednesday, August 27, 2014

Musicians Fragrances Not Big Sellers.



Musicians' Fragrances Not Big Sellers.

Aparently the bond between celebirty and fan does not extend to the olfactory receptors. Cosmetics giant Elizabeth Arden reported their largest quarterly loss and laid the lion's share of the blame for said losses at Taylor Swift and Justin Bieber's feet.

The company lost $155.9 million in the three months ended June 30 while sales dropped by 28.4 per cent to $191.7 million for the quarter, losses in part driven by what the company says are declining sales in celebrity fragrances.


Total sales for the company dropped by 13.4 percent in the year ended June 30 with half of that loss from celebrity branded fragrances. “A steeper-than-anticipated erosion among most celebrity license brands contributed to” bigger-than-planned drop in shipments, Chief Marketing Officer Kathleen Widmer said on an investor conference call.

Elizabeth Arden makes about three quarters of its money from fragrances and the company featured five of the top 10 celebrity perfumes in the United States last year but it is a shrinking market. Analysts at research firm Euromonitor International noted that these celebrity fragrances are generally aimed at young consumers, a demographic that has less discretionary income with unemployment amoung youth remaining stubbornly high.

However, Widmer said that the company plans to continue its celebrity fragrance offerings, with a full line of new fragrances in Autumn 2014, as well as new products under its existing brands, including Britney Spears, Justin Bieber and Nicki Minaj. - via Celebrity Access


Wednesday, April 9, 2014

The Top 5 Melody Pitfalls—and How to Avoid Them

The Top 5 Melody Pitfalls—and How to Avoid Them
Written by Jason Blume
Many of the writers whose songs I listen to at my workshops work long and hard on their lyrics, striving to find unique, fresh ways to tell their stories and express their concepts. But they sometimes forget that we’re not writing poems, but songs—and if we hope to create songs that resonate with listeners, our lyrics need to be delivered on the wings of outstanding, memorable melodies.
It’s often easier to identify weaknesses in lyrics than in melodies. While it might be evident that a line of lyric is cliché and needs to incorporate a fresher, more original approach, it might be more challenging to diagnose the reasons why a melody fails to jump out of the proverbial pile or remain seared in the brain.
Following are some of the melody pitfalls I most often encounter—and their remedies.
1. Crafting Melodies That Sound as if They’ve Been Imposed Upon Predictable Chord Changes
Many of the songs by current pop and urban music hit-makers are crafted by creating a music track first. In these instances, a musical “bed” consisting of the keyboards, bass, drums and guitars is composed and produced prior to the melody that the vocalist will sing. A vocal melody is then crafted to work with the chord changes, beats and grooves that have been established.
While this approach to writing is not typical in country music, there are more instances of songs being created for the Nashville market by using this method. In country, Americana, roots and folk music, although a full musical track is not typically created prior to a vocal melody, chord progressions played on an acoustic guitar often precede the melody.
There is no “right” or “wrong” way to write a great melody, and countless successful songs have begun with a chord progression. The problem arises when the vocal melody sounds as if it has been imposed on those chords as an afterthought.
In my workshops, I, too, often critique songs with melodies that sound as if they were created as the result of writers strumming predictable chord progressions on a guitar—then imposing melody that works perfectly fine with those chords. There’s no “rub”—no dissonance. So, you might ask, “What wrong with that?”
There may be nothing “wrong” with these melodies, but “nothing wrong” is a far cry from melodies that are unforgettable, fresh and original. No one walks down the street humming chord changes, guitar licks, drumbeats, grooves or bass lines. While these are all important components of successful songs, they aren’t enough.
Giving more attention to these components than to the melody that sits atop them is analogous to a builder spending the majority of his or her time and energy on a house’s foundation, then haphazardly slapping together the actual home. The foundation is crucial—but not more important than the house. Chord progressions, drum patterns, guitar licks and bass lines need to be paired with fresh, original, can’t-get-them-out-of-your-head melodies and rhythms for the singer to sing.
It can help to assess your melodies by singing them a capella, to be certain they stand up on their own. They should be memorable, easy to sing and should not sound as if notes are missing—or extra notes have been crammed in—to accommodate lyrics.
Remember your melody is critically important to your song’s success. Regardless of how a song is begun, when it’s finished, it needs a vocal melody that compels an artist, publisher, producer or an A&R executive to say “Yes”—and an audience to invite it into their hearts.
2. Settling for Predictable Rhythms in the Vocal Melodies
With the unprecedented amount of music available to listeners, it’s more important than ever to separate our songs from the competition. Songs with melodies that rely on stock, less-than-exceptional rhythms are unlikely to command a listener’s attention.
One of the best ways to elevate songs from “good” to “WOW” is to write vocal melodies that incorporate fresh, hooky rhythms. Taylor Swift is a master of this tool. A listen to the verse and chorus of her GRAMMY-nominated smash, “We Are Never Ever Getting Back Together,” (Taylor Swift/Max Martin/Shellback) reveals the enormous contribution of the rhythms within the vocal melody.
This technique typically includes syncopation—placing the rhythmic accent on a “weak” beat—and it can be heard in countless hits. Some great examples are: Rodney Atkins’ recording of “Take a Back Road,” (Rhett Akins/Luke Laird); Carly Rae Jepsen’s “Call Me Maybe,” (Carly Rae Jepsen/Tavish Crowe); and One Direction’s “What Makes You Beautiful” (Rami; Carl Falk; Savan Kotecha).
Including syncopation and catchy, unique rhythms that push the envelope are among the best tools you can use to help separate your songs from the competition—regardless of your musical genre.
3. Lack of Contrast
A common melodic problem is the failure to clearly differentiate each section of a song (i.e., verse, pre-chorus, chorus or bridge) from other sections. While melodic and rhythmic repetition within a given section can be the proverbial glue that helps melodies stick in the brain, in order to sustain listeners’ attention, ideally, each section should be rhythmically and melodically distinct from the parts of the song that surround it. In simple terms, you don’t want the verses to sound like the chorus, or the bridge to sound like either the verse or chorus.
There should be no doubt when the chorus begins. You can achieve this by choosing from several different tools. One of the most effective ways to announce the arrival of your chorus is to use higher notes. The chorus often includes the highest notes in the song, and in many instances, these notes appear in the first line of the chorus.
Two exceptional examples of choruses that “jump out” are Adele’s “Rolling in the Deep” (Adele/Paul Epworth) and Jason Aldean’s “Fly Over States” (Neil Thrasher and Michael Dulaney).
Another way to be sure each part of a song is distinct from the song’s other components is to vary the rhythms in the vocal melodies from one section to the next. For example, if a pre-chorus is choppy and rhythmic, as a result of including a barrage of short notes (such as eighth notes), the subsequent chorus might benefit from longer notes (such as whole notes). Conversely, a verse that relies heavily on long, held-out notes might be best followed by a chorus that incorporates shorter notes for a more “rhythmic” feel.
While many pop, country and adult contemporary songs include choruses that “lift,” urban and urban-influenced pop songs often differentiate their choruses from their verses with a distinctly different rhythm—as opposed to soaring high notes.
To keep your listeners interested, be sure to vary the range and/or rhythms from one section to the next.
4. Introducing Too Many Melodic Motifs
We tend to remember that which we are exposed to over and over again—and this certainly applies to melodies. If you want your melodies to stick in the brain, repetition, repetition and repetition are the top three ways to achieve this. Your listeners can’t latch onto a melody and remember it if it keeps changing.
When I critique work from developing writers, I sometimes hear songs that establish a melody (for example, a 2-bar motif)—then bring in a new melody, and yet another melody—all within an eight-bar section. But when I analyze successful songs in various genres, I typically find that within any given section of a song (verse, pre-chorus, chorus, bridge) there are rarely more than two distinct melodic concepts.
For an example of a song that incorporates this tool, listen to Norah Jones’ GRAMMY-winning “Don’t Know Why” (Jesse Harris). You’ll notice that the verse is comprised of a 4-bar “call and response” melodic motif. The rhythm established in the first two bars is repeated in the second two bars. This 4-bar melody is heard four times; there is no additional melody introduced in the verse. The bridge also uses this tool by establishing a 4-bar melodic phrase—then repeating it.
Another excellent example of incorporating repetition by limiting the number of melodic ideas within each section can be heard in the chorus of One Direction’s career-breaking song, “What Makes You Beautiful” (Rami; Carl Falk; Savan Kotecha). The chorus is comprised of a 2-bar melodic phrase that is heard three times. It is followed by the 2-bar phrase that accompanies the title. This fourth phrase is a different melody and rhythm—thereby distinguishing the title from the lines surrounding it. This eight-bar melody is then repeated. With the exception of one line, every line of the chorus lyric contains the identical number of syllables, allowing the melody writer to repeat the same rhythm, and almost the same melody.
Listen to your favorite songs and you’ll likely hear the same rhythms and melodies repeated over and over within each section. By incorporating this technique into your work, you can write melodies that listeners can’t forget.
5. Failure to Rewrite Melodies
What’s the chance that the very first melody that pops into your head is such perfection that you couldn’t possibly improve even one note or one chord— even if your entire career were riding on doing so? Our careers are riding on composing songs that include melodies that are not just “good”—but exceptional. Your melodies need to edge out those written by the writers and artists who top the charts— the song crafters who have their fingers on the pulse of the current music scene.
To unearth the very best melodies you’re capable of, challenge yourself to rewrite each verse and chorus at least three times. You might craft alternate melodies by placing emphases on different syllables, words or combinations of words. For example, if your title is “I Know I Can Write a Hit,” you could emphasize the words in boldface (below) by holding them out longer or assigning them higher notes:
I KNOW – I Can Write a Hit
I – KNOW – I Can Write a Hit
I Know I CAN – Write a Hit
I Know I Can WRITE a Hit
I Know I Can WRITE a HIT
Explore different note choices—try ascending or descending notes; try different rhythms within the vocal melody—including long, legato notes and choppier rhythms. You might also see how your melody works at different tempos.
Yet another way to craft alternate melodies is to repeat some of your syllables, words or combinations of words. For example:
I Know—I Know – I Can Write a Hit
Know I Can—I Can—I Can Write a Hit
You might also try using nonsense syllables to create an added melodic hook. For example:
Oh, Oh, Oh, Oh – I Know I Can Write a Hit
I Know EYE—EE-EYE-EE—EYE Can Write a Hit
For good examples of this tool being used in various genres, listen to Feist’s “1234” (Feist/Sally Seltmann), Beyoncé’s “Single Ladies (Put A Ring On It)” (Stewart/Nash/Harrell/Beyoncé) and Jake Owen’s “Barefoot Bluejean Night” (Paslay/Altman/Sawchuk).
You can also try a variety of different chords to accompany your melodies. Sometimes, a new way of harmonizing your melody can be just the ticket it needs to bring it to life.
In some instances, the very first melody that flows from you will indeed capture the magic—but you can’t be certain of that until you’ve tried to make it even stronger. After you’ve explored a variety of melodies you can always go back to your first melody—if that’s the one you prefer.
Remember: If you don’t give the decision-makers and your listeners a reason to choose your songs over the competition—they won’t. Rewrite your melodies until they are distinctive, fresh and instantly memorable. Push the creative envelope while remaining consistent with the genres you’re targeting. Don’t settle for less than your very best. Your career is riding on it.
Jason Blume is the author of 6 Steps to Songwriting Success, This Business of Songwriting, and Inside Songwriting (all publishing by Billboard Books), and he has produced a series of instructional songwriting audio CDs. His songs are on albums that have sold more than 50 million copies, and he is among the few writers to ever have his songs on the pop, R&B, and country charts all at the same time. Jason’s songs have been recorded by diverse artists including Britney Spears, the Backstreet Boys, the Nashville Chamber Orchestra, and country music stars including the Oak Ridge Boys, John Berry (earning a BMI Million-Air Award for exceeding one million airplays), and Collin Raye (6 cuts). He most recently had two top 10 hits in Europe with Dutch star, BYentl, and his songs have been included in top television shows including “Scrubs,” “Friday Night Lights,” “The Guiding Light,” Disney’s “Kim Possible,” and “the Miss America Pageant.”
In addition to developing and teaching the BMI Nashville Songwriters Workshop, Blume has presented master classes at the Liverpool Institute for Performing Arts (founded by Sir Paul McCartney), and in Ireland, Scandinavia, Australia, Canada, Bermuda, Jamaica, and throughout the U.S., in addition to co-leading the Nashville Songwriters Association’s annual song camps. His latest book, This Business of Songwriting, Revised 2nd Edition has just been released and is available at www.jasonblume.com, with e-books available at Amazon.com.

Sunday, April 6, 2014

Forbes List Of World’s Best Paid Musicians 2013

Forbes List Of World's Best Paid Musicians 2013
Forbes has released a new list of the best paid musicians of the last 12 month. Forbes looked at income from June 1st, 2012 through June 1st, 2013, using data sources including Pollstar for live concerts, the RIAA, Nielsen SoundScan, managers, lawyers and many of the artists themselves. The took into account ticket sales, royalties for recorded music and publishing, merchandise, endorsement deals and other business ventures.
24. Tiesto $32 million
23. Pink $32 million
22. Tim McGraw $33 million
21 Katy Perry $38 million
20. Red Hot Chili Peppers $40 million
19. Rolling Stones
18. Dr Dre $40 million
17.One Direction $42 million
18. Jay Z $42 million
17. Rhianna $43 million
16. Muse $43 million
15. Roger Waters $44 million
14. Jennifer Lopez $45 million
13. Calvin Harris $46 million
12. Paul McCartney $47 million
11. Diddy $50 milliom
10. Kenny Chesney $53 million
9. Beyonce' $53 million
8. Elton John $54 million
7. Taylor Swift $55 million
6. Justin Beiber $58 million
5. Coldplay $64 million
4. Toby Keith $65 million
3. Bon Jovi $79 million
2. Lady Gaga $80 million
1. Madonna $124 million
The Forbes rankings reflect pretax income of living artsits before deducting fees for agents, managers and lawyers. Read the full story here.
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Bruce Houghton on 11/20/2013 in More News, Music Business | Permalink

Wednesday, October 2, 2013

Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign


Taylor Swift Keeps New Release Off Rhapsody, Streamer Launches #WheresTaylor Campaign
(UPDATED) You won't hear Taylor Swift's new album "Red" on Rhapsody because, according to the paid music streamer, the singer and her management "made a decision not to make her new album available to Rhapsody’s million-plus subscribers for several months". It's not the first time a release has been withheld from music streamers. But Garrett Kamps, Rhapsody's Sr. Director of Content Programming knows that "hundreds of thousands of subscribers" listen to Swift on Rhapsody, so they've launched a campaign to force Swift to stream the album.
Kamps is asking Rhapsody users to "post and Tweet and comment... (and) let Taylor know how much it would mean to all of us to have her latest on Rhapsody". Subscribers are urged to use the hash tag #wherestaylor.
Most who keep releases off music streaming services believe they'll make more money if fans buy the song or album. But Kamps sees it differently. "We pay rights holders for every stream. This means that if you’re still streaming Red a year or even five years from now, the money’s still flowing down the, er, stream," says Kamps. "Doesn’t it seem fair that artists get paid each time you play their song, every time you play their song, rather than a single time when you pay a buck for it?"

Saturday, September 7, 2013

How To Make A Music Website Like Ed Sheeran, Case Study Part 1


How To Make A Music Website Like Ed Sheeran, Case Study Part 1

BY: SHAUN LETANG 
Hey guys, today I’m going to show you how to make a top music website which will allow you to better turn visitors into fans, capture their details for future contact, and effectively make more money from your music career. I’ve already show you how to set your site up from scratch, so I won’t be talking about that again (use that guide if you haven’t already got a music website). What I didn’t cover in that guide however, is how to structure your site to make the most of your visitors.Having your own website as a musician is vitally important, as it provides a piece to thesales funnel you simply can’t get with social sites like Facebook and Twitter. Add a mailing list to your site, and you’ll be able to find your most interactive and valuable fans much more easily.That said, you need to structure your site correctly for it to have these benefits. All too often a good looking design is put up, and the site stays looking the same for the rest of it’s life. Just because it looks good though, it doesn’t mean it’s laid out properly for maximum fan conversions and retention. A bad layout and site structure can mean you’re not retaining anywhere near as many fans as you could have other wise, and your site may even be turning would be fans away. Both of these things lead to less buzz and income for you.So how should you be laying out your website? Well, to help you better get a idea of what a good site structure looks like, I’ve picked a site I think does quite well in terms of getting fans interactive and keeping in contact with them.The site in question is the Ed Sheeran website. If you’re not sure who that is, have a look at his website for the lowdown.
Here’s a look at Ed’s website’s home page as it is at the time of this case study. Click the image to see a larger one pop up in a new window:
Ed Sheeran music website
As well as looking at what this site does well, I’m also going to look at what I would do differently and why.
The aim of this guide is to show you what goes into making a top website for your music career, mainly in terms of layout. If you’ve already got your own .com website (or .co.uk / .ca etc) then you can use this guide to help you better structure your existing site. If you haven’t already got a site (I’m not talking a Facebook page here), you really need one. I’ve already put out a guide on how to set up your own professional site quickly and easily, so if you haven’t got one yet, first get one sorted in the next 20 or so minutes using that guide. Then come back here for an idea of the structure you should implement.
So now you know what we’ll be doing, let’s have a look at what goes where on Ed Sheeran’s website and why.

The Video On The Front Page

The first things I want to mention about Ed Sheeran’s website, is the video he displays near the top middle of his home page. This is what most people will instantly notice when they visit for the first time. Not only is it in a prominent position, but it’s also eye catching.
In this space, Ed puts his video playlist. The reason for this is simple: video is one of the best ways to get people interested in what you’re offering!
Think about it, how many times does it take you hearing a song before it sticks in your head? While it’ll only take one listen for some songs, in general it usually takes two, three or more. On the other hand, usually if you see a good video, you remember it instantly. It’s also a lot easier for most people to get hooked watching a video, over hearing a song for the very first time.
Of course this is generalizing as everyone takes in music differently. But as a general rule, video and music grabs people’s attention a lot quicker than plain audio does.
My bet is that this area is one of the most popular on the website’s home page.
One more thing to note about this area is that the embedded video also contains a playlist. So if you’ve seen the first video he displays, you’ve the option of looking through his other material either for something you haven’t seen before, or for your favorite song of his.

Social Boxes In The Right Sidebar

Social proof in the sidebarThe next thing I want to look at are the social boxes in the right hand sidebar of his website. He displays a Facebook ‘like’ box showing how many Facebook fans he has, as well as a Twitter follow button above it at the top of the sidebar.
There are two main reasons for this:
  1. Social Proof.
    People like reassurance that what they’re doing and what they’re into is socially acceptable. Social proof is a way of convincing people this is the case, and is a good way to get people to become a fan of your music much quicker. If you see that your friends has already liked Ed Sheeran’s facebook page for example, you’re more likely to click and like it yourself. And if you see that almost 3 and a half million people already do like him, most people would take that as a sign that he’s talented and worth looking into some more. Even if you haven’t heard his music before but then hear he’s got 3,404,045 Facebook fans (which he has at the time of writing this), chances are you’ll be that much more likely to think there’s something too him, and want to hear for yourself.
  2. He’s Working On Building Up His Social Following.
    When you’re building up your audience, it’s very important to retain the people that arrive on your website. If they come but you don’t get them either on your mailing list or social sites, the chances that you’ll get them on your site again will drop greatly. If you did get their contact details in some form however, you can contact them when something new and exciting is happening, and send a wave of your fans where you want them relatively easily.
While Ed has both the option to sign up to his mailing list and social sites on his website, he’s chosen to focus more on building up his social presence than collecting email addresses. This is shown by where he places both his social profiles and mailing list opt in box. His social profiles are near the top of the page in one of the first places people usually look (the top right hand side of the sidebar), while you have to scroll down the page to see his newsletter opt in box (also known as ‘below the fold’). On top of that, the mailing list sign up box is on the thinner left hand side sidebar.
I personally feel it’s better for musicians to focus evenly on both their mailing list and increasing their social presence, but you can do one or the other if you like. That said, I feel it’s possible for Ed to increase the amount of email addresses he collects without it affecting the growth of his social presence too much. I’ll explain how a little bit later.

The Top Nav Bar

When internet surfers visit a website, they often expect to see the website’s navigation bar in one of two places:
  1. At the top under the header, or
  2. At the top of the left hand sidebar.
As a lesser rule, nav bars on the top right hand side of the sidebar are also becoming increasingly popular. If you don’t have your nav bar in one of these place, you’ll often confuse your website’s visitors more than you need to. And when your website confuses people, people leave.
In the space where the top navigation bar usually goes, Ed (or his website creator) has chosen to put two things:
  1. His music player.
  2. A link to all his social profiles.
Again, this shows that he’s actively building up his social presence. It’s not common for websites to have these kind of links directly under the header, so it shows he wants to get people to join his social sites wherever possible.
The music player provides visitors another way for people to listen to his music. Even though people have the option to view his videos when they first come on, not everyone has fast internet, and may not be able to play these videos for this or another reason. The music player helps with this; songs don’t take as much internet usage to play as videos do, so more people will be able to hear his material over if he was to display video alone.

What I’d Do Differently 1

As I’ll look into more later, his mailing list opt in box is a lot lower down the page in the left hand sidebar. The sidebar navigation is directly above that. I would personally take the social icons out of the top nav bar, and place the sidebar nav links in the area for the top nav. I’d then move the mailing list opt in form to the top of the left hand sidebar, and put the links to the social profiles below the mailing list opt in form in the left sidebar.
I’d do these things because, even though he’s mainly focusing on getting social followers, building up your mailing list is still very important. I’ve already looked at why this is andhow to build your list here, so I won’t go into that again.
Ed already has his main social profiles prominently displayed on other parts of his website (Facebook, Twitter and Youtube), so having these links here seems to be a bit of a waste of space. By moving these links, he’ll still get his social sign ups from other parts of the website, but he’ll also most likely increase his list subscriber numbers as it’ll be in a much better position.
On top of this, by using the structure I mentioned, it’ll also mean he has links to his social profiles both above and below the fold. While it can’t be confirmed either way until tested, this may actually increase the amount of people he gets clicking over and signing up to his social sites.

The Side Navigation

The sidebar is important when building a music websiteThe next part of this music website we’ll look at is the left hand side navigation. I want to point out the order in which the links to each page are in. They go as follows:
  1. Home.
  2. News.
  3. Live Dates.
  4. Photos.
  5. Videos.
  6. Lyrics.
  7. Contact & Links.
  8. Store.
While a lot of things can be drawn from this ordering of pages, there’s one key things I want to point out: His store page is listed last!
Now while some may assume this is a bad move and that he should be trying to sell people things asap to make money from them, I disagree. I actually thing this layout is pretty smart.
All the links above the store page are there to get people to find out as much as they can about Ed Sheeran, and really buy into what he’s doing. They can hear his music, see his videos, see what the latest news with him is, see where they can see him live and the like. Then after they’ve taken all that in and are now a real fan of his (if they’ve got that far and are still browsing they can be classed as a fan), they’re directed to the shop page where they can buy some of his songs and merchandise. Of course, here he offers them some cool goodies they can’t get without coughing up the money.
If he was to send people straight from the home page to the store page, chance are a lot more of his visitors would ‘bounce’ off that page and leave without buying anything. By giving them knowledge and the chance to really buy into his movement however, he increases the chance that they’ll want to at one point get involved with him on a financial level.
By displaying your store page last, you won’t generally lose out on sales. If someone really wants to find your store before they’ve gone through every link, they will. So don’t be in a rush to sell straight away. That said, always give them the option to buy and make it easy for those who are ready to invest in your music. If you haven’t yet got something to buy on your website, you’re missing out on a big opportunity.
Side note: By Ed showing his live gig dates quite high up in the nav bar, not only is he encouraging people to come out and see him live, but that’s also another way he’s monetizing his music career. When you go onto his Live Dates page, you see both details of his live shows, as well as have the option to buy tickets to these shows in question. It’s not done in a forceful way, but the option is there for those who are ready to take that step.

How To Make A Music Website Like Ed Sheeran End Of Part 1

Even though we’re only half way, above you’ll find plenty of handy tips you can use and apply to your own music website. If you haven’t got a site yet, I suggest you make one right now using my guide on how to create a music website using Wordpress. In it I walk you through the steps which will get you a professional looking website up within 20 or so minutes. It’s the same process I used to make my own sites, so give it a go.
Next week I’ll post part two of the guide, and look at the remaining features of Ed Sheeran’s website. What it does well, and the areas I feel it can improve on. If you want to be informed of when that’s out, be sure to sign up to my newsletter here. You’ll also get a free ebook on music marketing for doing so. :)
Shaun Letang,
Music Industry How To.