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Showing posts with label creativity. Show all posts
Showing posts with label creativity. Show all posts

Wednesday, April 9, 2014

The Top 5 Melody Pitfalls—and How to Avoid Them

The Top 5 Melody Pitfalls—and How to Avoid Them
Written by Jason Blume
Many of the writers whose songs I listen to at my workshops work long and hard on their lyrics, striving to find unique, fresh ways to tell their stories and express their concepts. But they sometimes forget that we’re not writing poems, but songs—and if we hope to create songs that resonate with listeners, our lyrics need to be delivered on the wings of outstanding, memorable melodies.
It’s often easier to identify weaknesses in lyrics than in melodies. While it might be evident that a line of lyric is cliché and needs to incorporate a fresher, more original approach, it might be more challenging to diagnose the reasons why a melody fails to jump out of the proverbial pile or remain seared in the brain.
Following are some of the melody pitfalls I most often encounter—and their remedies.
1. Crafting Melodies That Sound as if They’ve Been Imposed Upon Predictable Chord Changes
Many of the songs by current pop and urban music hit-makers are crafted by creating a music track first. In these instances, a musical “bed” consisting of the keyboards, bass, drums and guitars is composed and produced prior to the melody that the vocalist will sing. A vocal melody is then crafted to work with the chord changes, beats and grooves that have been established.
While this approach to writing is not typical in country music, there are more instances of songs being created for the Nashville market by using this method. In country, Americana, roots and folk music, although a full musical track is not typically created prior to a vocal melody, chord progressions played on an acoustic guitar often precede the melody.
There is no “right” or “wrong” way to write a great melody, and countless successful songs have begun with a chord progression. The problem arises when the vocal melody sounds as if it has been imposed on those chords as an afterthought.
In my workshops, I, too, often critique songs with melodies that sound as if they were created as the result of writers strumming predictable chord progressions on a guitar—then imposing melody that works perfectly fine with those chords. There’s no “rub”—no dissonance. So, you might ask, “What wrong with that?”
There may be nothing “wrong” with these melodies, but “nothing wrong” is a far cry from melodies that are unforgettable, fresh and original. No one walks down the street humming chord changes, guitar licks, drumbeats, grooves or bass lines. While these are all important components of successful songs, they aren’t enough.
Giving more attention to these components than to the melody that sits atop them is analogous to a builder spending the majority of his or her time and energy on a house’s foundation, then haphazardly slapping together the actual home. The foundation is crucial—but not more important than the house. Chord progressions, drum patterns, guitar licks and bass lines need to be paired with fresh, original, can’t-get-them-out-of-your-head melodies and rhythms for the singer to sing.
It can help to assess your melodies by singing them a capella, to be certain they stand up on their own. They should be memorable, easy to sing and should not sound as if notes are missing—or extra notes have been crammed in—to accommodate lyrics.
Remember your melody is critically important to your song’s success. Regardless of how a song is begun, when it’s finished, it needs a vocal melody that compels an artist, publisher, producer or an A&R executive to say “Yes”—and an audience to invite it into their hearts.
2. Settling for Predictable Rhythms in the Vocal Melodies
With the unprecedented amount of music available to listeners, it’s more important than ever to separate our songs from the competition. Songs with melodies that rely on stock, less-than-exceptional rhythms are unlikely to command a listener’s attention.
One of the best ways to elevate songs from “good” to “WOW” is to write vocal melodies that incorporate fresh, hooky rhythms. Taylor Swift is a master of this tool. A listen to the verse and chorus of her GRAMMY-nominated smash, “We Are Never Ever Getting Back Together,” (Taylor Swift/Max Martin/Shellback) reveals the enormous contribution of the rhythms within the vocal melody.
This technique typically includes syncopation—placing the rhythmic accent on a “weak” beat—and it can be heard in countless hits. Some great examples are: Rodney Atkins’ recording of “Take a Back Road,” (Rhett Akins/Luke Laird); Carly Rae Jepsen’s “Call Me Maybe,” (Carly Rae Jepsen/Tavish Crowe); and One Direction’s “What Makes You Beautiful” (Rami; Carl Falk; Savan Kotecha).
Including syncopation and catchy, unique rhythms that push the envelope are among the best tools you can use to help separate your songs from the competition—regardless of your musical genre.
3. Lack of Contrast
A common melodic problem is the failure to clearly differentiate each section of a song (i.e., verse, pre-chorus, chorus or bridge) from other sections. While melodic and rhythmic repetition within a given section can be the proverbial glue that helps melodies stick in the brain, in order to sustain listeners’ attention, ideally, each section should be rhythmically and melodically distinct from the parts of the song that surround it. In simple terms, you don’t want the verses to sound like the chorus, or the bridge to sound like either the verse or chorus.
There should be no doubt when the chorus begins. You can achieve this by choosing from several different tools. One of the most effective ways to announce the arrival of your chorus is to use higher notes. The chorus often includes the highest notes in the song, and in many instances, these notes appear in the first line of the chorus.
Two exceptional examples of choruses that “jump out” are Adele’s “Rolling in the Deep” (Adele/Paul Epworth) and Jason Aldean’s “Fly Over States” (Neil Thrasher and Michael Dulaney).
Another way to be sure each part of a song is distinct from the song’s other components is to vary the rhythms in the vocal melodies from one section to the next. For example, if a pre-chorus is choppy and rhythmic, as a result of including a barrage of short notes (such as eighth notes), the subsequent chorus might benefit from longer notes (such as whole notes). Conversely, a verse that relies heavily on long, held-out notes might be best followed by a chorus that incorporates shorter notes for a more “rhythmic” feel.
While many pop, country and adult contemporary songs include choruses that “lift,” urban and urban-influenced pop songs often differentiate their choruses from their verses with a distinctly different rhythm—as opposed to soaring high notes.
To keep your listeners interested, be sure to vary the range and/or rhythms from one section to the next.
4. Introducing Too Many Melodic Motifs
We tend to remember that which we are exposed to over and over again—and this certainly applies to melodies. If you want your melodies to stick in the brain, repetition, repetition and repetition are the top three ways to achieve this. Your listeners can’t latch onto a melody and remember it if it keeps changing.
When I critique work from developing writers, I sometimes hear songs that establish a melody (for example, a 2-bar motif)—then bring in a new melody, and yet another melody—all within an eight-bar section. But when I analyze successful songs in various genres, I typically find that within any given section of a song (verse, pre-chorus, chorus, bridge) there are rarely more than two distinct melodic concepts.
For an example of a song that incorporates this tool, listen to Norah Jones’ GRAMMY-winning “Don’t Know Why” (Jesse Harris). You’ll notice that the verse is comprised of a 4-bar “call and response” melodic motif. The rhythm established in the first two bars is repeated in the second two bars. This 4-bar melody is heard four times; there is no additional melody introduced in the verse. The bridge also uses this tool by establishing a 4-bar melodic phrase—then repeating it.
Another excellent example of incorporating repetition by limiting the number of melodic ideas within each section can be heard in the chorus of One Direction’s career-breaking song, “What Makes You Beautiful” (Rami; Carl Falk; Savan Kotecha). The chorus is comprised of a 2-bar melodic phrase that is heard three times. It is followed by the 2-bar phrase that accompanies the title. This fourth phrase is a different melody and rhythm—thereby distinguishing the title from the lines surrounding it. This eight-bar melody is then repeated. With the exception of one line, every line of the chorus lyric contains the identical number of syllables, allowing the melody writer to repeat the same rhythm, and almost the same melody.
Listen to your favorite songs and you’ll likely hear the same rhythms and melodies repeated over and over within each section. By incorporating this technique into your work, you can write melodies that listeners can’t forget.
5. Failure to Rewrite Melodies
What’s the chance that the very first melody that pops into your head is such perfection that you couldn’t possibly improve even one note or one chord— even if your entire career were riding on doing so? Our careers are riding on composing songs that include melodies that are not just “good”—but exceptional. Your melodies need to edge out those written by the writers and artists who top the charts— the song crafters who have their fingers on the pulse of the current music scene.
To unearth the very best melodies you’re capable of, challenge yourself to rewrite each verse and chorus at least three times. You might craft alternate melodies by placing emphases on different syllables, words or combinations of words. For example, if your title is “I Know I Can Write a Hit,” you could emphasize the words in boldface (below) by holding them out longer or assigning them higher notes:
I KNOW – I Can Write a Hit
I – KNOW – I Can Write a Hit
I Know I CAN – Write a Hit
I Know I Can WRITE a Hit
I Know I Can WRITE a HIT
Explore different note choices—try ascending or descending notes; try different rhythms within the vocal melody—including long, legato notes and choppier rhythms. You might also see how your melody works at different tempos.
Yet another way to craft alternate melodies is to repeat some of your syllables, words or combinations of words. For example:
I Know—I Know – I Can Write a Hit
Know I Can—I Can—I Can Write a Hit
You might also try using nonsense syllables to create an added melodic hook. For example:
Oh, Oh, Oh, Oh – I Know I Can Write a Hit
I Know EYE—EE-EYE-EE—EYE Can Write a Hit
For good examples of this tool being used in various genres, listen to Feist’s “1234” (Feist/Sally Seltmann), Beyoncé’s “Single Ladies (Put A Ring On It)” (Stewart/Nash/Harrell/Beyoncé) and Jake Owen’s “Barefoot Bluejean Night” (Paslay/Altman/Sawchuk).
You can also try a variety of different chords to accompany your melodies. Sometimes, a new way of harmonizing your melody can be just the ticket it needs to bring it to life.
In some instances, the very first melody that flows from you will indeed capture the magic—but you can’t be certain of that until you’ve tried to make it even stronger. After you’ve explored a variety of melodies you can always go back to your first melody—if that’s the one you prefer.
Remember: If you don’t give the decision-makers and your listeners a reason to choose your songs over the competition—they won’t. Rewrite your melodies until they are distinctive, fresh and instantly memorable. Push the creative envelope while remaining consistent with the genres you’re targeting. Don’t settle for less than your very best. Your career is riding on it.
Jason Blume is the author of 6 Steps to Songwriting Success, This Business of Songwriting, and Inside Songwriting (all publishing by Billboard Books), and he has produced a series of instructional songwriting audio CDs. His songs are on albums that have sold more than 50 million copies, and he is among the few writers to ever have his songs on the pop, R&B, and country charts all at the same time. Jason’s songs have been recorded by diverse artists including Britney Spears, the Backstreet Boys, the Nashville Chamber Orchestra, and country music stars including the Oak Ridge Boys, John Berry (earning a BMI Million-Air Award for exceeding one million airplays), and Collin Raye (6 cuts). He most recently had two top 10 hits in Europe with Dutch star, BYentl, and his songs have been included in top television shows including “Scrubs,” “Friday Night Lights,” “The Guiding Light,” Disney’s “Kim Possible,” and “the Miss America Pageant.”
In addition to developing and teaching the BMI Nashville Songwriters Workshop, Blume has presented master classes at the Liverpool Institute for Performing Arts (founded by Sir Paul McCartney), and in Ireland, Scandinavia, Australia, Canada, Bermuda, Jamaica, and throughout the U.S., in addition to co-leading the Nashville Songwriters Association’s annual song camps. His latest book, This Business of Songwriting, Revised 2nd Edition has just been released and is available at www.jasonblume.com, with e-books available at Amazon.com.

Saturday, April 5, 2014

@MusicDealers: 49 Female Music Entrepreneurs Share Their Best Advice

It’s been a minute since the first batch of fierce, fabulous, female music business entrepreneurs showed up on my blog, and as you can see it was worth the wait. I’m thrilled to be showcasing now over 100 women. Please share this, retweet this and feel free to repost on your own blogs. With Love, Ariel
Artists/Producers/Composers
The Three Ps
Christine Ben Ameh “The 3 PS- 1. Patience. 2. Perseverance. 3.Practice (Makes perfect).” Recording Artist/Songwriter @CHRISTINE_AMEH
Be Bold
Carsie Blanton “Be excellent, be committed, be bold.” Indie Singer/ Songwriter @carsieblanton
Don’t Fear Failure
Roswitha Bartussek “Envision your destiny and take small daily steps towards it. Don’t be afraid to fail, the more often you fail the more likely you will succeed. Be your authentic self, don’t try to fit in, carve out your niche.”
Artist, CEO of Queen Rose, Inc. @queenrose
Be Present
Ann Klein “Make the very best of where you are; it’ll take you where you want to go.” Artist (singer/songwriter/multi-instrumentalist) @redcharvel1
The Truth Will Set You Free
Erin Dickins “ Tell the truth - in music and life - never sing a lyric that you wouldn’t have as an epithet. Never do anything artistically to please anyone else. It’s all you - be authentically you - in your passion, your joy and your dreams. Shine your light big and bright no matter how big the challenges. Love every minute of the journey.” (not just a) Jazz VOCALIST - Recording artist on Dot Time Records @erindickins
Dream Bigger
Aoede “Dream BIG and often! Never let a little thing called life get in the way of your grandest dreams! If you dream it, put it out into the Universe, truly believe and work crazy hard to make it happen, your dreams can come true. Listen to your muse, believe in yourself, and don’t be afraid to be a pioneer; if it hasn’t been done before, pave your own path!” Award-Winning Pop and Children’s Musical Stories, Singer-Songwriter, Recording Artist @aoedemuse
Find Your Tribe
Barb Morrison “Work with people (whether it be a manager, a producer, an agent, a publicist or a record label) who GET you. Having someone fully understand what you’re trying to say with your music is crucial. It’s much more important than how connected they are in the industry.” Record producer & film score composer @barbmorrison
It’s Not All About You
Cheryl Engelhardt “Your results are not about you- they show up when you create an opportunity of value for someone else. I use this nugget when pitching music-to-music supervisors, getting a film-scoring gig, when talking with a potential coaching client, or even when inviting a friend to a movie. “What’s in it for them?” is the phrase I have running through my head before making a request of anyone.” Songwriter / Composer / Creative Career Coach @CBE
Don’t Let Your Ego Control You
Trudee Lunden “ Don’t let your own ego supersede your humanity while building relationships or promoting your business. Although music is global, people in this industry travel in a small circular world. Music and creativity in general holds a valuable place in society, however, we’re not saving lives, feeding the poor or sheltering the homeless (unless donating our time, resources or earnings for these purposes).” Singer/Songwriter/Music Publisher @GreenMusicLady
DO Your Dream
Bettie Ross “Do your dream: Know what your dream is, and work hard at achieving it. DO it, don’t just dream it. Get really good at your craft, whether it’s playing an instrument or songwriting or singing, being a manager or an attorney, whatever it is. And I mean, get REALLY good at it. Learn from each opportunity, even if it is not exactly what your dream is.” Composer, Keyboardist, Songwriter, and Music Engraver Bettie [AT] BettieRoss [DOT] com
Anything Could Happen
Sarah Petrella “If it can happen to someone, it can happen to you. We are all talented beings, and the winners win because they don’t give up.” Singer/Songwriter @smpetrella
Do What You Love
Jeanna Isham “The thing that filters out the good from the great is stamina, persistence, and an undying faith in yourself that this will happen for you. If this is what you’ve been put on this earth to do then do it and never stop. After all, if you truly love it then it shouldn’t be about money or fame. If you love it then you’re successful just by being one of the few that is living their love every single day.” Dreamr Productions
Keep Growing
Chaise Candie “Never Stop Growing - Developing your skills and talents should be an ongoing process. Immerse yourself in the industry and gain as much knowledge as possible. Be confident and proud of what you’ve accomplished yet avoid becoming complacent.” Singer, Songwriter & Performer @chaisecandie
Hard Work Pays Off
Anna Laverty “Work hard and ALWAYS be the last one standing.” Producer/Sound Engineer @annalaverty
Never Give Up
Tania Stavreva “Never give up. In the music industry I find that there is always a path toward success that is not always easy. Facing difficulties and barriers is often disappointing but they make you stronger. Being able to remain motivated, inspired, passionate, creative and stubborn about your art and about your goal, that is what I consider the right path to victory and success.” Concert Pianist @taniastavreva
Give & Take
Holly Brewer “There is a difference between giving and being taken advantage of. Find and define the line between both and keep it balanced.” Composer, singer, multi-instrumentalist and I co-own the record label Nervous Relatives Records (since 2002) @TheFolksBelow
Be Patient
Leanne Regalle “There’s no such thing as overnight success. Slow, steady progress over time adds up. Craft your vision and keep working towards it every single day. You will make mistakes. Leave your ego at the door, be flexible, and keep moving forward. Your contribution matters.” Songwriter and Owner at Livin’ Out Loud Music, Blogger at Make Creativity Pay @leregalla
Be Your Own Friend
Marcomé “Your best investment is in a solid self-esteem and a goal that evolves you and others.
You’re the first person you get up with and the last you go to bed with for the rest of your life so better learn to become your own best friend. Without inner peace, money does not bring true lasting happiness.” Canadian new age music vocalist, songwriter, music producer @Marcome
Hit a Wall? Wait.
Dee Handyside “It’s damn tough. But when I hit a wall, I no longer continue to bash it. I take a step back and wait. A person, opportunity or event will come along and open a door so that I go through the wall unscathed. I call them my ‘wall-angels’.” Owner, Performer @DeeHandyside
Create A New Way
Zoe Boekbinder “Sure, sure, heed good advice… but also find a way of doing it that is different than the way its been done before.” Artist @zoeboekbinder
Cultivate the Powerful Women in your Life
Normandie Wilson “Make sure to surround yourself with other women! Seek out women’s groups and the advice of women who are kicking ass and taking names. Remember that you are a reflection of the 5 people that you spend the most time around. Make sure those people are the top of the top.” Entertainer @normandiewilson
Listen
Madalyn Sklar “Passion and persistence will get you far. Don’t be afraid to go big. Surround yourself with smart, motivated, like-minded people (join or start a mastermind group). Listen. Listening will get you further than anything else.” Founder, GoGirlsMusic @madalynsklar
Artist Management/Agents/Publicists
Trust Your Instincts
Carla Sacks “Don’t look sideways. Summon your gut and trust your instincts. Try to always do right, it will make you happy and happiness is contagious.” Founder, Sacks & Co. media relations @sacksco
Fame Isn’t Everything
Hilde Spille “In the rock-music business, every artist wants to become famous, it seems. I
can assure you that success is not dependent on fame. Every step counts. Too
many people in the business still believe the myth that fame will solve all
your problems. Don’t believe that, it adds more problems than you can
imagine.” European booking agent, entrepreneur, personal e-coach for artists, and
 blogger @HildeSpille
Stay Focused
Susan Fontaine Godwin “Nurture your vision. Know that it will take longer to realize your vision than you expect, and it will look different than you thought. Know that you will encounter criticism, naysayers, roadblocks and delays, but it’s part of the process that will help form and fashion your vision into reality.” Founder/President of CCS @copyright_queen and @doingmusicright
Respect Everyone
Lauren McKinley “Realize that this industry is ever changing and relatively small. Not only should you respect everyone you meet and/or work with, but also you should always offer help where you can. The people you help today will be the ones helping you tomorrow.” Owner, Clover Marketing & Management @CloverMktg or @LFMcKinley
It’s Ok to Say No
Leanne de Souza “Never feel the need to apologize for life balance choices. If you can’t take that Skype call at particular time because you are doing the school run, that’s okay! Just reschedule, don’t feel the need to justify and explain every reason and decision. Be vigilant.” Artist Manager @rebelbuzz
Be True To Yourself
Lori Bumgarner “Never try to do things exactly the way others tell you to do it or exactly the same way they did it. Promotion of your brand has to be done in a way that is true to you. Not every species of flower blooms at the same rate or under the same conditions!” Image Consultant/owner of paNASH Style LLC @panashstyle
Kindness is Strength
Natasha Bent “Stay positive, work hard, don’t expect it to be easy, and always treat everyone with respect, fairness and kindness, even those that may not show it in return; that shows true strength.” Booking Agent at The Agency Group London office ( VP) @Agent_Tasha
Take Care of Yourself
Jessica De Wal “Work hard to build your business but always make time to work on your personal growth and well-being. When I just started my own company I felt I had to put in many hours and had to be available at all times because my dream of running my own PR company was finally coming true. I never made time to take good care of myself and eventually became ill. Over recent times I have cut back my working hours drastically and am planning ‘me time’ again. When you’re feeling well, you’re company will do a lot better too.” Music publicist and owner at It’s All Happening @ItsAllHappening
Pay Attention
Blair Clark “Pay attention ALL the time. The next big thing in social media, distribution, touring, etc could be right in front of you. Take time to keep up with what’s going on.” Artist Manager & Owner, Dance Panda Entertainment @dancepanda
Break The Stereotype
Cameo Carlson “Don’t allow yourself to fall into stereotypes. The music business tends to sideline women that are too aggressive in the “bitch” category and women that are too passive in the “doormat” category. Break the glass ceiling by being the most prepared in the room. Speak up and defend your positions passionately.” Head of Digital Business Development, Borman Entertainment (artist management company) @DigiMusicBitch
Find Another Door
Laurence Muller “When a door closes, never stand there like a dummy, find another door!” Label Manager / Manager
Educators
Set Goals
Kristin Yost “Someone once told me that goals without deadlines are only dreams…dreams are important, but goals are what propel us to dream even bigger.” Author of “How I Made a $100,000 My First Year as a Piano Teacher” @musicalminds
Be Grateful
Ajda Snyder “ Be true to your vision. Have gratitude for all your blessings and let your defeats humble you and help you grow.” Voice Teacher @ajdatq
Embrace Uncertainty
Dr. Jill Timmons “Enjoy the process and remember, sometimes you build the road as you go!” PRINCIPAL: ARTSMENTOR, LLC (www.artsmentor.com) @artsmentor
Don’t Take It Personal
Celia Slattery “Don’t take rejection personally. Keep working on improving your craft and persevere. Sooner or later the doors that are closed to you now will begin to open — or you’ll find other doors, or maybe crawl in through a window. Persist because you love music and you have a mission; not for any imagined pot of gold you think you’ll find at the end of the rainbow.” Voice and Performance Studio @celiaslattery
Music Biz Professionals
Fans First
Louise Dodgson “Always put your fans first. Too many bands & artists are concerned with attracting the interest of the music industry. But the best way to do so is usually to forget all about it! Concentrate on your fans. Communicating with them and working hard to expand your fan base. Making the music and sharing it with people who really appreciate what you do is the enjoyable part. Your fans will help create the buzz for you and if you’re doing your own thing with a keen and constantly growing following, the music industry will no doubt catch up to you in due course.” Editor, The Unsigned Guide @editorunsigned
Slow Down
Isabella Acker “We live in an era where everyone’s constantly bombarded with the invasive nature of technology and its demand for us to always stay up to speed. This constant connectivity can affect your ability to nurture your creativity. We must allocate time, even if it’s 15 minutes a day to stop, slow down, and get inspired.” The Black Key Group @BlackKeyGroup
Make It a Win-Win
Kerry Fiero “Strive to create win-win situations. That means every relationship is about finding a happy medium so everyone involved had something to gain. It is not about today…. but about tomorrow and the years to come when building a career. The win-win builds lasting relationships. Interns become bosses. Colleagues become friends. Strangers become allies. Every door that opens to your next great opportunity will be from someone you know.” Event Planner, Music Business Professional @KalwaysSTRIVING
Be Positive
Lynn Spin “Never get sucked into negativity. Even though the music industry is predominately men, never believe yourself unworthy to be on the same level.” Vice President of JaHMa Music @jahmarecords
Female Power
Kim Cameron “Never underestimate the power of female colleagues. They can be your most valuable allies.” Label Owner @Sidefxband
Know Your Data
Velda Garcia Fayz “Come armed with a strategy based on data. Know how to collect it, how to analyze it and how to use it so you can make informed decisions about what fans want and how they discover/buy new music.” President & Artist Manager Battlecross @GoVelda
Have Faith
Jennifer Allison “With faith passion & action, all things are possible. Love changes things.” Founder & CEO of EXE Media Group Co-Founder of Love The Little Ones PR for Transcendental Music @exemediagroup
Believe
Melani Ismail “Remember, it’s not about how you feel, it’s about how you believe. Keep going.” President of MAI Productions @melaniismail
Creative Entrepreneurs
Listen to that Gut Feeling
Farideh “Your business decisions need to feed your passion. Everyone has ideas about what you “HAVE” to do to make it. If you do everything they tell you to do, you’ll end up hating what you used to love. Take their advice but listen to your own gut feelings.” Founder & CEO, Sceneplay Business Strategist for Creative Entrepreneurs @faridehceaser
Persevere
Glory Reinstein “While you’re building relationships with industry folks, remember they are normal people with families and lives just like you and I. Get educated, treat them with kindness and respect, don’t take “no thank you” personally, and above all, persevere!” Creative Liaison Bluebird (Music) Promotions @BluebirdGlory
Keep It Real
Jennifer Sellers “Be sincere. Man or woman, your integrity in this business makes you stand out. Your enthusiasm mixed with a determined sensibility helps you tread through all kinds of obstacles and allows room for great success.
” Talent Buyer, Booker, Marketing Director, Social Media Director, Street Team Organizer, Personal Shopper, Office Manager, Event Staff Coordinator @rocnopal
Be Fair
Laurie Jakobsen ““Fight fair” – today’s seeming adversary could be your colleague tomorrow; you never know who you will encounter again in your life’s journey.” President, Jaybird Communications @jaybirdcom

Tuesday, February 18, 2014

How To Be Creative On A Limited Video Budget

How To Be Creative On A Limited Video Budget
Kelley James (@yourboykj) is a singer/songwriter whose music is a fascinating collection of acoustic guitars, hip-hop beats, thoughtful lyrics and freestyle flows. His brand new album 'The Pattern Transcending' was released on Oct 1st, 2013.
Being a recording artist in the digital age means you have more resources than ever to share your content and engage your fans. With so many different blogs, music platforms, and social media outlets, it can start to get a little overwhelming, both from the sheer number of options and the other voices threatening to drown you out.
Despite all these avenues, there is one channel that many artists let fall by the wayside: video. At best, most will have a few videos of themselves performing live. On the other end of the spectrum, some have only a vacant YouTube channel, or worse, no video presence at all.
Creating engaging video content may seem like a burden, but I’m willing to bet it’s actually a lot easier than you think. I’ve pulled together a few easy steps every independent artist should take to not only amp up their content, but increase their digital footprint by connecting with the people who matter most - the fans.
1. When creating content, think outside the box.
Everyone is pretty familiar with the two main standbys that most artists will utilize when it comes to creating videos: the video-blog update and, of course, music videos. One is low budget with the potential to be stale and contrived while the other often seems like too big of an investment for artists who are still growing. That’s why it’s very important to think outside the box when it comes to video content. What are your viewers getting from your videos that they can’t get elsewhere? If the answer is “nothing”, they probably won’t be tuning in any time soon. When I’m creating content for my channel, I like to give my fans something they can’t see at a show or buy on iTunes, so I like to do one of my signature freestyles on-the-spot. Other times, I’ll mash up two songs into one streamlined acoustic performance. Once your viewers realize that they’re getting in on something special when they watch your videos, you can bet they’ll be back again next time.
2. More is less.
There’s proof all over the web that a clever idea can be as valuable, if not more, than a bloated budget. A lack of funds can be a blessing more than a curse in that it forces you to think creatively and work with whatever resources are immediately available. In 2012, I released my single “Summertime On My Mind” and wanted to create a unique video to promote it without spending a ton of cash. I was involved in a campaign for Patagonia at the time called “Repair, Reuse, Recycle” which was aimed at promoting cleaner environmental practices and conserving resources, and I saw one that one of the logos was an acoustic guitar with only one string. Inspiration struck. With the goal of showing that you can create something awesome with only simple tools, I rounded up five friends and six guitars - each with only one string. We played the entire song together, one string per person, and over 13,000 views later, I was able to prove that it doesn’t take more than a few buddies and some ingenuity to make something special. Don’t get caught up in trying to copy the music videos you see on TV, because the average major label video usually has a budget somewhere between $200,000-$500,00. Use your brain and remember, more is less.
3. Utilize live-streaming platforms to bring your content to life.
One of the greatest things that technology is doing for artists is tearing down the barriers between us and our audiences. Live-streaming services only continue to get better with time, and they can be a powerful weapon in your social media arsenal. Websites like StageIt can help you easily create streaming content to share with your fanbase. I use StageIt to turn any location with an internet connection into a concert venue by allowing my fans to tune into scheduled performances via webcam. Artists are free to charge whatever they please for access to the show, and can leave a digital “tip jar” open if audience members feel so inclined. This is a great way to let your audience know that they matter and that you’re willing to go above and beyond to provide them with a unique musical experience.
4. Get to know talented filmmakers and videographers.
Everyone dreams of the day when they’ll be getting paid big bucks to do what they love, but as most of us well know, you have to start somewhere. There are as many talented people behind cameras as there are behind guitars and microphones, and it makes sense for us as artists to get to know each other and discover ways we can help each other out. Filmmakers and videographers want their work to get noticed too, and it never hurts to ask to see if there are options for you to work together to promote your respective brands. Some of them may be willing to work with you for free, while others won’t consider it without some promise of payment - either way, it’s only beneficial to get a sense of what your options are. At the very least, you might find yourself inspired by some of the material you find. I constantly draw new musical ideas and vibes from my friend Mike Greene’s video work. Bottom line: you’ll never know until you get out there and do some research, and with the entire internet at your fingertips, you have no excuse to not do it.
At the end of the day, video content is one of many, many tools that can be used to make yourself stand out from the crowd and engage people. The fact that it gets overlooked by a lot of artist should provide you with that much more incentive to take advantage of it in the most resourceful, cost-effective means possible. Being creative with your webcam today means that you might get to be creative behind a big-budget music video tomorrow - so get to work!

Monday, November 11, 2013

Be a child

Children naturally ask a lot of questions about everything, do the same yourself. Do like the creative design agency IDEO does and ask "why" 5 times.
In this instance is a great thing to be a child again in this sense. Specially if it is something that you love. Don't be afraid to ask questions, I believe a lot of companies would love that people ask questions. So don't be shy, don't be ashamed for it.

Wednesday, September 11, 2013

Go with a cliche


What cliches exist around what it is you're trying to do? If you had to go with the obvious next step, what would that be and how could you get started on it right now?
True, True about this statement. Using a cliche can definitely put you in a direction or two. Depending on if it is good, or bad. So find your cliches on your project, or creative idea of your own and see where it leads you.

Wednesday, August 21, 2013

Sleep on it


Let your brain take a break from working for the day and get some sleep. Sleep works as a creative motivator because it is one of the easiest ways to break thinking patterns and refresh creative thinking.
Sleep is a great relaxation tool, it recharges your mental, and heathy batteries. So by the time that you get up again you'll be ready to tackle on whatever is facing for the moment. Hopefully, you can also come up with a possible solution to solve your problem, or your dilemma at the time.

Saturday, August 17, 2013

Stretch it out


Stretching allows both your mind and your body to relax and release tension that may be constricting your thinking, literally. Take five minutes to really stretch, then another 10 minutes to relax, then get back into the flow.
Yes this a great idea to do stretching, and giving yourself breaks helps out on your projects, and creativity. Just like the statement had said up above yes take short breaks in between. But yet you may have to take longer breaks, but yet don't lose site of what you're trying to accomplish in your project, or assignment whatever it may be.

Tuesday, August 6, 2013

Go cook something


Cooking enables you to relax your mind by focusing you on a single task. It also excites the part of your brain that is used for creative planning and problem solving. Plus, you'll end up with something to eat!
So true that this idea is cooking does get you to think about something else specially if your hungry. While after your cooking, or even getting ready to cook. You could use your creativity to find, or even create something to eat for yourself, for someone else, maybe for your family, or kids. And at that time let your creativity go wild and see what you can create with what you have. And while at the same time you could think of your idea, or project that your working outside of cooking. And after that your done you can finish it. Or my best idea is also, if your like me I have a lot of ideas that to me, while yet I can execute it, if I'm cooking or whatever I'm doing at the time. So have some kind of way that you can jot done the ideas and then use them later when you have the time. So again, cook and let your creativity come out and see what you can create.

Saturday, August 3, 2013

Quit worrying


Rather than trying to get into the creative flow, what if you just relaxed and focused on doing some work? What if you simply let your creativity flow naturally, when it's ready?
I agree with this creativity tip, like another blog post that I had. keeping yourself occupied will usually for at least for me will put a  strike a spark in your creativity. But the thing is if you know that you are gonna good idea, or make something happening in a good way with your creativity then don't worry about it. It will happen it. Believe in yourself, and it will come.

Wednesday, July 24, 2013

Break it down


Look at each of the attributes of your problem, one by one. Breaking it down into small pieces allows you to look at each attribute individually, and helps you to discover areas of your problem that you weren't looking at.
Disect your problem, and analysis each and everyone of them and see how each part of your problem plays out. Also see what the ups, and downs of your problem. And break it down in parts, clouds, or however you want to break it down. Also at the same time it may also make you see the real creativity that you have.

Tuesday, July 16, 2013

Write about being stuck


Write about what you think is keeping you from getting in the flow and what it feels like. Writing down your reasons for being out of the flow is an easy way to find potential ways to get in it.
Writing things out like this most likely will get your creative juices flowing. I know it does for me, this is why I like writing things out. And writing what could be your problems, and concerns can help cause you also help you solve your own problems by writing them out.

Friday, July 12, 2013

Focus on the process


Focus on your process, rather than the results you are looking for. Ask yourself: "How can I change my process to be more creative?" Or: "Am I stuck because of the process I am using?"
I remember the old times before the internet had came out and everything in the 1990's right when I graduated from high school. Alot of creative people had ran into roadblocks in their creative thinking. Or writer's block also known as, but thanks to the internet, and other creative people, and developers and stuff like that, and what not. Alot of these people had came up with alot of creative ideas that alot of people, and creative people alike or anyone at that mattter from having writer's block. Look at me for instance I had started writing this blog like 2 to 3 years ago. And I did it for the nature of pushing, grinding, and promoting my music. And it has helped to some aspect for people to get to know me as a musician, but also it has put me out there as a author as well. Which I don't have no problems being either. But if it wasn't for the internet I probably wouldn't get that great right now without it. So the moral to this story is that with so many ways to come up with creative ideas. There should'nt be many people having it, but also be imaginative and use more than one way to come up with your creative ideas. You never know what you'll find if you don't try.

Friday, July 5, 2013

Write it out in stages


Write one sentence explaining your problem or situation, make it elegant. Then write two sentences. Then a paragraph. Then a page. Elaborating on your situation one stage at a time can help unveil what to do next.
This creative idea is saying to write out whatever the idea that you have. It doesn't matter to me it's elegant or not. The point is that the point is put out there so you can understand it. And then either talk to yourself the other stages of the problem of the idea, and also either write it out on paper or whatever as long as the idea gets across to you. If you are sharing it with other people that they can understand  your ideas as well. And maybe you or your other collegues or whoever is helping you with this project or idea can build off these ideas.

Monday, July 1, 2013

Break Routine


Routines dull how stimulating things around us are. By breaking routine you are introducing new sensations and possibly ideas into your thinking. Change your routine and be prepared for new creative stimulation. I can never sit still on one idea, I like having  distractions to break my concentration. This actually breaks my thoughts up. I get refreshed, reenergized to pursue on with whatever goal, or project that I was doing. So my advice is to do the same.

Friday, June 14, 2013

Cluster each step

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Cluster Each Step reminds me of a app that I have just downloaded called “Mindix”. In this app you literally brainstorm your ideas together. Be able to keep the pics, texts,and I believe even audio to your brainstorming ideas which I think is cool. So pretty much that’s what Cluster Each Step is. So basically to me it is brainstorming.